1952 Mercury Custom Series

1952 Mercury Custom Series 1952 Mercury Custom Series 1952 Mercury Custom Series
Station Wagon
Chassis #: 52LA33972M
Sold for $104,500 at 2010 RM Auctions - Automobiles of Amelia Island.
Sold for $110,000 at 2012 RM - The Dingman Collection.
Sold for $134,750 at 2013 RM Auctions - St John's.
Sold for $107,250 at 2013 RM Auction - Hershey.
For 1952, All Ford Motor Company cars were given new bodies, resting on top of stronger chassis frames and given advanced features such as suspended pedals and curved single-pane windshields. The engine in the Mercury Custom had the same displacement as the 1951 model, but was more powerful thanks to higher compression. A Merc-O-Matic transmission was optional and proved to be a very popular feature, however, nearly half the production run of 1952 was equipped with manual transmission, with about a third of thsoe having optional overdrive.

The Mercury Custom series had frenched headlights, a fake hood scoop, a one-piece curved windshield with a wraparound rear window, and a large integrated bumper and grille.

Mercury offered two versions of the station wagon on the Custom line - a 6 passenger and 8-passenger version. They had decorative maple side and DI-NOC wood grain side trim, and stainless steel trim on the rear wheelhouse. All wagon bodies were assembled at the Rouge plant in Dearborn, Michigan and then shipped to their respective assembly plants.

For 1952, Mercury built 2,478 station wagon body styles. This example was assembled in Los Angeles and completed on October 20th of 1951. It has been meticulously restored at a documented cost of $190,000. It is finished in Hillcrest Green with exceptional bright-work and excellent script glass. Inside, there is a tan and brown vinyl interior, with brown carpet on the floor. Options include a pushbutton AM radio, fresh-air heater, and Borg electric clock. The car is also equipped with the overdrive transmission.

The present owner acquired it from the Ford collection of Michael Dingman. Under the hood is an L-head V8 engine displacing 255.4 cubic-inches and offering 125 horsepower. At all four corners are hydraulic drum brakes.


By Daniel Vaughan | Oct 2013

Concepts by Mercury

Similarly Sized Vehicles
from 1952



Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

1952 Custom Series
$2,570-$17,350
1952 Mercury Custom Series Price Range: $1,985 - $2,570

Model Year Production

#1#2#3Mercury
1957Ford (1,676,449)Chevrolet (1,505,910)Plymouth (726,009)286,163
1956Chevrolet (1,567,117)Ford (1,408,478)Buick (572,024)327,943
1955Chevrolet (1,704,667)Ford (1,451,157)Buick (738,814)329,808
1954Ford (1,165,942)Chevrolet (1,143,561)Plymouth (463,148)259,305
1953Chevrolet (1,346,475)Ford (1,247,542)Plymouth (650,451)305,863
1952Chevrolet (818,142)Ford (671,733)Plymouth (396,000)172,087
1951Chevrolet (1,229,986)Ford (1,013,381)Plymouth (611,000)310,387
1950Chevrolet (1,498,590)Ford (1,208,912)Plymouth (610,954)293,658
1949Ford (1,118,308)Chevrolet (1,010,013)Plymouth (520,385)301,319
1948Chevrolet (696,449)Ford (430,198)Plymouth (412,540)50,268
1947Chevrolet (671,546)Ford (429,674)Plymouth (382,290)85,383

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