![2015 Toyota Aygo](images/Toyota/2015-Toyota-Aygo-001-800.jpg)
'My main driver was to create a car that people would fall in love with' says David Terai, Chief Engineer of new Aygo. 'Traditionally, the appeal of A-segment cars has come from their practicality and compactness, and from their price-tag. But, all too often, they lack in desirability. The elements that make you truly want a car, that make you grab that brochure again and again while you are deciding on your purchase, are compromised. Design is treated as secondary, and there isn't much equipment to select from.''There seems to be an implicit agreement amongst vehicle planners, stylists and engineers that drivers of small cars don't spend much time behind the wheel anyway, and that therefore they won't mind having to compromise. I simply cannot believe that this is true. I am convinced that these drivers -just like any other- want a car that they can be proud of, and I took it as my task to create such a car.'This approach explains why new Aygo builds on the legacy of the first generation, which already went some way towards rejecting the conventional and basic A-segment stereotype. Despite its compact dimensions, it has a striking appearance, with dramatic and sophisticated yet playful lines. It's a design that forces people to take sides; that will not appeal to everyone. And David Terai maintains that this was exactly his intention.'If you aim for an emotional link between customer and design, you have to accept that tastes differ' he says. 'And in a crowded market place, it is better to have a design that half the people absolutely love, rather than one that nobody objects to. That is why new Aygo wants to stand out.'And it does. Both the interior and the exterior have been conceived in such a way as to allow a wide variety of different executions. So now, new Aygo's not only fun to drive, but also fun to customise to your own bespoke style. And each of the resulting personalities has the ability to appeal to a specific taste.What's more, about 10 parts around the vehicle can be easily replaced by alternative colours and executions, allowing customers to create their very own Aygo. Clever construction and a carefully considered installation strategy keep this personalisation affordable and straightforward, ensuring that both price and delivery time remain fitting for the A-segment.Life on board is now even better, thanks to increased cabin space and an array of innovative equipment designed to fit the lifestyle of the younger customer base that is likely to embrace new Aygo. The most eye-catching example is the x-touch multimedia system. Its 7' full-colour touch screen controls numerous on-board systems, and MirrorLink smartphone connectivity allows the car to be seamlessly integrated into the busy online lives that most of us lead these days.New Aygo is equipped with an improved version of Toyota's award-winning 3-cylinder, 1.0 litre VVT-i petrol engine. Still one of the lightest engines in its class, this remarkable unit incorporates numerous revisions that enhance performance and help deliver class-leading fuel efficiency and CO2 emissions.With new Aygo now ready for its first customers, Chief Engineer Terai is a happy man: 'I wanted to avoid the traditional compromises of the A-segment, by creating something that I could be truly proud of. When I look at the car now, it makes me smile and fall in love, so I feel I have succeeded.' It's Toyota's hope that the smiles don't just end there, and that new Aygo can bring a sense of irreverent fun to drivers and passengers alike.J-Playful Design
![2015 Toyota Aygo](images/Toyota/2015-Toyota-Aygo-i001-1024.jpg)
![2015 Toyota Aygo](images/Toyota/2015-Toyota-Aygo-003-800.jpg)
The main theme for the interior design is provided by the trapezoidal centre console, the design of which is mirrored throughout the cabin in such elements as air vents, door trim and the gear lever surround.
![2015 Toyota Aygo](images/Toyota/2015-Toyota-Aygo-004-800.jpg)
Standard on all new Aygo models, the headlamp clusters incorporate Poly-Ellipsoid System (PES)-type halogen headlamps for a longer reach and broader illumination under both low and high beam conditions, and integral LED clearance lamps which give the Aygo a unique light signature, making it recognisable from afar.Source - Toyota
Similarly Sized Vehicles
from 2015
Toyota Monthly Sales Volume
March 2024
184,123
September 2023
177,654
June 2023
168,680
March 2023
150,099
Recent Vehicle Additions
Performance and Specification Comparison
Related Automotive News
![All-New 2019 Toyota Avalon Beams Effortless Sophistication, Style, And Exhilaration](images/articleimages/2019-toyota-avalon-sedan_01-400.jpg)
All-New 2019 Toyota Avalon Beams Effortless Sophistication, Style, And Exhilaration
Designed and Assembled in the U.S.A., Five Generations Strong
New V6 and Toyota Hybrid System Powertrains Offering More Power and MPG
New TNGA K Sedan Platform with Multi-Link Rear Suspension and Available Toyota-First Adaptive Variable Suspension...
![Lexus RX Drivers Now Have The Power Of Three (Rows)](images/articleimages/2018-lexus-rx-350l_suv-luxury-01-400.jpg)
Lexus RX Drivers Now Have The Power Of Three (Rows)
New RX L provides luxury and logistical liberty
Choice of Six- or Seven-Passenger Models
Available with V6 Gas or Hybrid Powertrains
Power-Fold Third Row Seat Standard
Leather Trimmed Seating on First Two Rows and Tri-Zone Climate Control...
![Ready For Launch: The Countdown Begins For The Highly Anticipated All-New 2018 Toyota Camry](images/articleimages/2018-toyota-camry-sedan-photo-01-400.jpg)
Ready For Launch: The Countdown Begins For The Highly Anticipated All-New 2018 Toyota Camry
Best-Selling Car in America for the last 15 years
New Gas and Hybrid Powertrains Generate More Horsepower and Class-Leading
Estimated MPG
Standard Toyota Safety Sense-P
New Emotionally-Charged Design and Performance Experien...
![The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road](images/articleimages/2016-toyota-tacoma-info-00-400.jpg)
The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road
New V6 Engine, Transmission and Suspension Tuning
Most Powerful and Most Fuel Efficient Tacoma Ever
Legendary TRD Off-Road Toughness
Assembled in North America
Value Pricing
The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new po...
![ALL-NEW 2014 TOYOTA HIGHLANDER RINGS IN THE NEW YEAR WITH ALL THE BELLS AND WHISTLES](images/articleimages/2014-toyota-highlander-new-year-01-400.jpg)
ALL-NEW 2014 TOYOTA HIGHLANDER RINGS IN THE NEW YEAR WITH ALL THE BELLS AND WHISTLES
All-New Dynamic, Sleek Exterior Design
Refined, Premium Interior with Advanced Technologies
New Six-Speed Automatic with Sequential Shift on V6 Models
Added Standard Features and New Technologies at Value Pricing
Dashing through the snow in a 27...