Image credits: © Chrysler.

1954 Chrysler La Comtesse Concept

1954 Chrysler La Comtesse Concept 1954 Chrysler La Comtesse Concept 1954 Chrysler La Comtesse Concept
Coupe
This concept car, based on the standard New Yorker Newport, was fitted with a Plexiglass roof and was finished in pink inside and out. It was used as an Auto Show promotional vehicle and was the predecessor of the Dodge LaFemme. Like many concepts of the 1950s, it was sold to a private owner. The vehicle spent most of its life in California. It was bought by Chrysler in 2006 and restoration began in 2012. The work was completed in 2014.

The Fifties introduced new automotive chemical and paint technologies that helped summon a sea change in the way cars were purchased. It was a subtle component of Detroit's marketing equation, but color had risen near the top of the car buyer's priority list. The important fact was that women invariably chose the color of the new family car.

With the prosperity brought to America by the pent up savings of the war years, suburban two-car families were the new norm and women were Detroit's latest marketing targets. La Comtesse was Chrysler's first attempt to get male engineers to create a car desired by women.

Based on the Deluxe Newport two-door hardtop frame, La Comtesse wears a transparent Plexiglas roof panel, a continental kit and Kelsey Hayes wire wheels. The two-tone paint is a very-fifties hue named Dusty Rose with a Pigeon Gray roof.

Inside, yet more fifties pastel; crème and dusty rose leather with platinum brocade inserts in the rear seats, all in a six-passenger format.

Chrysler's muscular 235 horsepower Hemi Firepower V-8 drives through a fully automatic PowerFlite transmission. The stop-gap, hybrid 'Safety Clutch' was finally banished. Power steering and power brakes give the hefty coupe a light measure of feminine ease and low speed poise.

La Comtesse was the quiet genesis of Dodge's La Femme. The $143, mostly pastel option package aimed at women for the new-for-1955 Royal Lancer coupe, lived in Dodge's sales catalog from 1955 through 1957. It all ended with the arrival of Chrysler's 'Forward Look' styling revolution that subordinated color, gimmicks and chrome with a new wave of automotive design that turned the American car design inside out.

This vehicle was purchased by the Chrysler Historical Collection in 2007 from private owners in California. After a year-long restoration, this car debuted at the 2014 Amelia Island Concours d'Elegance. Every effort was given to using the same materials and patterns that were original to the car in 1954.

Chrysler's exotic new plastic top car, presents a gorgeous two-tone exterior of dusty rose with a pigeon gray top. The interior is luxuriously finished in cream and dusty rose leather with seat back inserts of platinum brocatelle fabric. Interior appointments are set off by specially-designed chrome hardware. A long, low note is provided by heavy chrome molding running along the lower body of the car from the front wheel openings to the rear bumper. A continental tire mount and chrome wire wheels add to the car's smart appearance. La Comtesse is built on a New Yorker Deluxe Newport chassis and is powered by a 235-horsepower Chrysler FirePower V-8 engine and features fully-automatic PowerFlite transmission, power steering and power brakes plus Chrysler's high-roll front suspension for easier handling and improved roadability.

Source - Chrysler

Concepts by Chrysler

Chrysler Monthly Sales Volume

June 2019
12,941
May 2019
10,903
April 2019
8,987
March 2019
12,169
February 2019
10,368
January 2019
9,054
Additional Sales Volume Data


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