1956 Fiat Eden ROC

The Fiat Eden Rock (ROK) was commissioned by the Agnelli family - the family that founded Fiat. At the time, they also had the largest holdings on the Italian stock exchange. The purpose of the vehicle, which was built atop a Multipla chassis by Pininfarina, was to be used as casual transportation at their French resort villa.

The completed car was shown at the 1957 Paris Auto Show. At least two examples were ever created. The Agnelli family had one example while another went to the Cord family (of Auburn-Cord-Duesenberg fame) who used it at their Lake Arrowhead vacation resort.

Teak wood was used throughout the vehicle to create a motorboat feel. This model has both the Flags and Pininfarina script badge.

by Daniel Vaughan | Feb 2015