1965 Dodge Deora Concept

1965 Dodge Deora Concept 1965 Dodge Deora Concept 1965 Dodge Deora Concept
Pickup
Coachwork: Alesio
Designer: Harry Bradley
Chassis #: 1862015066Z
Sold for $324,500 at 2009 RM Auctions - Icons of Speed & Style.
The Deora, based on a Harry Bradley design, was built by the famed Alexander Brothers, of Detroit. It made its world debut at the 1967 Autorama where it won nine awards, including the coveted Ridler trophy.

The Deora started life as a 1965 Dodge A100 forward-control pickup that was then chopped, sectioned, and channeled, to create a futuristic custom look. In spite of the radical appearance, the Deora retains the standard Dodge A100 'slant six' engine, although it has been moved rearward, into the pickup bed. The front opening 'door', and swing-away steering wheel is reminiscent of a BMW Isetta, albeit on a much larger scale!

The 'Deora' name was the result of a contest held by the AMT model kit company. It comes from an incorrect version of the Spanish word for 'golden.' The Deora was so popular that it became part of the original 1968 line-up of Hot Wheels toy cars.

In 1998, the Deora emerged from storage and was fully restored under the guidance of original designer Harry Bradley. It was part of a special display of Alexander Brothers customs at the 50th anniversary Autorama in 2002.


1965 Dodge Concepts

Concepts by Dodge

Dodge Monthly Sales Volume

June 2019
38,561
May 2019
47,759
April 2019
31,262
March 2019
46,367
February 2019
37,073
January 2019
27,077
Additional Sales Volume Data


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