Image credits: © Fiat.

2015 Fiat 500 Couture

'500 Couture' Fiat presents the next frontier of exclusive customisation

Fiat presents '500 Couture', the next frontier of exclusive customisation, at the MotorVillage Rond-Point des Champs Elysées this evening in Paris for Fashion Week.
• Star of the event will be the iconic Fiat 500 which boasts a natural flair for customisation, just like in the world of fashion. This is the context of the new '500 Ron Arad Edition', the latest take on the concept of Italian high-end tailoring for customers who want to express their personality wîth a uniquely distinctive style.
• Created in collaboration wîth the famous Israeli designer, the '500 Ron Arad Edition' pays homage to the legendary 1957 Fiat 500, the silhouette of which is drawn on the bodywork by means of quintessentially Italian craftsmanship to further enhance the vintage soul of the Fiat model.
• The '500 Ron Arad Edition' will be on sale on major European markets as from November. The '500 Comics' and '500 Camouflage' showcars, two more exclusive examples of the '500 Couture' concept , will also be on show in Paris.

Fiat 500 makes headlines once more, as befits an authentic Italian style icon, this time by presenting '500 Couture', the next frontier of exclusive customisation in Paris, of which the exclusive '500 Ron Arad Edition' is an example. Distinguished by special quintessentially Italian craftsmanship, the bodywork is customised wîth a specific design like a garment 'sewn' onto the car and making it unique. The '500 Comics' and '500 Camouflage' showcars, two different expressions of the '500 Couture' concept, inspired by the world of fashion and created to enhance the pop and trendy nature in the 500's DNA, will also be on display in Paris.

Versatile, creative and perfectly at ease in cities, the iconic Fiat 500 boasts a natural flair for customisation. This is the context of the new '500 Ron Arad Edition', the latest take on the concept of Italian high-end tailoring for customers who want to express their personality wîth a uniquely distinctive style. In recent years, customisation has become paramount for the automotive world where there is a great variety of choice and where customers are getting more and more careful and selective. Thus, we are now faced wîth a growing selection of cars and a change in the attitude of customers, who in their purchasing decisions now show a strong desire for distinction: every customer wants to feel unique and assert their own personality wîth their car. There is only one answer to this legitimate demand for extreme customisation: the Fiat 500.

The premiere will take place this evening, during the Paris Fashion Week, at the MotorVillage Rond-Point des Champs Elysées wîth an exclusive cocktail organised in collaboration wîth Condé Nast's 'L'Úomo Vogue' magazine. Ron Arad will be attending the event together wîth Olivier Francois, Global Head of Brand Fiat, Franca Sozzani, Editor of 'L'Úomo Vogue' and Roberto Giolito, Vice President Design Centre EMEA Fiat Chrysler Automobiles.

The '500 Ron Arad Edition' celebrates the meeting between an iconic car and an internationally celebrated designer. In particular, the silhouette of the legendary 1957 Fiat 500 - informally known as 'Cinquino' by enthusiasts - is drawn on the sides of the car using quintessentially Italian craftsmanship. It was precisely the founder of the current 500 family that Ron Arad chose as the central figure in the 'Reverse' exhibition hosted from December 2013 to March 2014 in the Pinacoteca Agnelli, Turin, the exhibition area designed by Renzo Piano at the 4th floor of the Lingotto, at the level of the track where Fiat cars including the 500 were once tested.

The '500 Ron Arad Edition' is packed wîth great features, including a glass sunroof, chrome-plated accents, black interiors, superb black Poltrona Frau leather seats wîth ivory trim, 7' TFT instrument panel, Blue&Me, leather §teering wheel wîth radio controls, automatic climate control system, fog lights, 16' alloy rims, black metallic paintwork and white mirror caps wîth the silhouette of the legendary 500 drawn on the side panels.

To be sold starting from November on the major markets across Europe, the '500 Ron Arad Edition' is a collector's item and Fiat has decided to reserve a special service to enthusiasts who will buy it. The car will be delivered directly to the new owner's home together wîth an accurate 1:18 scale model in a showcase.

The same exclusivity is expressed by the '500 Comics' and '500 Camouflage' showcars, both of which will be on show in MotorVillage Rond-Point des Champs Elysées. The first car pays homage to the pop nature of the iconic 500, and flaunts a beguiling two-tone livery (pastel ochre yellow/metallic black) embellished by craftsmanship resulting in 'stitching' that traces out the stylish lines. The '500 Camouflage' instead is inspired by the trendy nature in the 500's DNA and plays on a particular grey/green camouflage pattern, highlighted by the fluorescent yellow mirror covers.

The three exclusive customisations of '500 Couture' - that is, the '500 Ron Arad Edition' and the '500 Comics' and 500 Camouflage' showcars - confirm the multifarious soul of the iconic Fiat model which is at ease in the world of Art and Design as well. Heir to the 1957 Fiat 500 - the stylistic reference of the rounded lights and classic logo wîth chrome-plated bonnet trim - the new 500 is sold in more than 100 countries worldwide and marked the return of the Fiat brand to the Únited States. One of the secrets of its global success is certainly its capability of continuously evolving wîth new interpretations to the extent that it now defines a family of models which are reciprocally very different in form and character, but which all share the same roots: the iconic Fiat 500.

Source - Fiat
With more than four million produced during its twenty-year production run, the tiny Fiat 500 was something to behold. Easy to spot by its rounded egg-like body, the Fiat 500 filled a need for utilitarian transportation for the Italian masses when it was introduced in 1957. The post-war European market needed an affordable option, and the rear-engined Fiat 500 was just the solution. The rear-engine design was taken from the Volkswagen Beetle and proved popular enough to be adopted by several other carmakers.

The designer behind the 500 was Dante Giacosa, who was famed for being one of the greatest designers in Fiat's history who not only dealt with the car design, but also had a big hand in the engineering. A cheap and practical town car, the Nuova (new) 500 was debuted in July 1957 and is considered one of the first city cars and lasted until 1960. Giacosa was extremely motivated to construct a car that packed more into a smaller space and he did this by making the engine mount at the rear side. It featured a smaller two-cylinder engine than all newer models, and produced just 13 bhp. The Nuova featured a fabric roof that folded entirely back to the rear of the car, similar to the Citroën 2CV. It was one of three models that came with 'suicide doors'. A stylish Sport version of the Nuova came with a special red stripe and more power in the engine.

With kart-like handling, the four-seat 500 was powered by an air-cooled 479cc flat twin, which eventually was boosted to 499cc that gave 18 bhp. With a top speed of 55mph, the 500 was an incredibly popular and practical vehicle of choice throughout Europe. Weighing at only 1,100 pounds, the 500 had a wheelbase of 72.4 inches, a length of 116.9 inches, a width and height of 52.0 inches. The 500 had a Cx (aerodynamic resistance coefficient) of 0,38, which was quite impressive for the era.

The 'D' replaced the original Nuova in 1960. Similar in appearances to the car it replaced, two differences set the models apart: the engine size and the roof. The D came with an uprated 499 cc engine that produced 17 hp as standard and continued to be used until the end of the L in 1973. The roof for the D didn't fold back as far as the Nuova, but it that earlier roof was available as the 'Transformable'. The D also came with 'suicide doors'. Torino Motors assembled the 500D in New Zealand and it was locally dubbed the 'Fiat Bambina'.

The 500 was offered as the 'Giardiniera' station wagon variant in addition to the two-door coupe in 1960 until 1975. The wagon had the standard engine laid on its side, an additional 10 cm wheelbase that made room for a useable rear seat, larger brakes and a full-length sunroof. Called the K or Giardiniera, the estate version of the Fiat 500 is the longest running model. To create a flat loading surface, the engine was laid under the floor of the trunk. The roof stretches all the way to the rear and didn't stop at the driver and front passenger like other models of the time. The K came with 'suicide doors', and unlike other models, it continued to carry these doors into the 1970s. Production moved to Desio in 1966 and the Giardiniera was constructed by Fiat subsidiary Autobianchi. Production of the Giardiniera tallied at 327,000 which later examples featuring Autobianchi rather than Fiat badging.

The Fiat 500 F or Berlina was produced from 1965 until 1973 and spans two period of 500 production, the D and the L. Because of the two production periods, the F model is very easily confused and misidentified. The F sported the same badging as the D from 1965 until 1969, but the two models can be easily told apart by the positioning of their door hinges. The F produced from June 1965 finally featured front-hinged doors while the D has 'suicide doors'. From '69 until '72 the F was sold next to the Lusso models as the less expensive 'base model' version. There wasn't much mechanically different from the F and L, but the main differences lay in the bumpers and the interior. The L had an extra chrome nudge bar, and the inside of the L featured a fresher updated look while the F interior didn't change from the original 1957 design.

Introduced in 1968 was the L or Lusso 500 model. It featured a modern interior that included a revamped dashboard and paid special attention to comfort and style for the passenger. The 500 L was produced until 1972.

The final version of the 500 was the R or Rinnovata version. The R model sported a larger 594 cc engine that was designed by Abarth with a more practical power rating of 23 bhp and a full synchromesh gearbox. This final model was much more comfortable than previous version yet was more simply equipped and trimmed than before. The fuel gauge was removed and only the low fuel indicator was left.

Several custom models of the 500 were produced, included the 'Jolly' version by Carrozzeria Ghia with inspiration taken from the very exclusive Fiat 600 Jolly. The Jolly came with wicker seats, a chopped-roof, no doors and usually seen with a canopy roof.

Showing that they had a lot of muscle behind their compact frame, seven Fiat 500s contested the first and only Liège-Brescia-Liège Rally in July of 1958. They were beaten by Messerschmitt TG500 and the Berkeley SE492s, but the little Italian cars show their rugged side and proved they were capable of incredible durability. Reputed to be the smallest car to complete a world circumnavigation, a 1969 Fiat 500 travelled 32,000 road kilometers in less than 100 days. In 2005 a 1973 500 took a 16,000 km trip travelling through Russia for a 100 day journey. Its progress was documented by newspaper and television stations worldwide and eventually a book entitled La bizzarra impresa ('The bizarre exploit') was published about the trip. In 2007 this same car became the first Fiat 500 to reach the Sahara dunes was taken around the Mediterranean Sea for over 10,000 kilometers.

The Fiat 500 was produced from 1957 until 1975 and was replaced with the Fiat 126. The 500 R was sold alongside the 126 for two years before the 500 was retired. More than 3.6 million Fiat 500 cars were sold during its lifetime and at end the production had been outsourced to a Polish company called FSM. The 126 never reached the same popularity as its predecessor in Italy. In March of 2007 Fiat debuted the all-new 500 model, based on the '04 Fiat Trepiuno concept. Its arrival coincided with fifty years since the original 500. The new 500 is also dubbed the bambino and competes with the Mini Cooper and the Volkswagen Beetle.


By Jessica Donaldson
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