McLaren Montréal Officially Opens Its Doors

November 30, 2017 by McLaren

•Spectacular grand opening celebration launches Canada's third McLaren retailer, featuring a 35,000 sq.ft., 5 car showroom and 6-bay service area

•McLaren retailer network expands into the Quebec and Eastern Canadian markets

•Sales and service for the full range of McLaren models, including the critically-acclaimed Sports Series

McLaren Automotive, the British creator of luxury sportscars and supercars, further strengthened its retail footprint in North America with the grand opening of its latest retailer, McLaren Montréal. Situated in the burgeoning Montréal suburb of Laval at 2300 Boulevard Chomedey, McLaren Montréal is the third McLaren retail point in Canada and further shows the commitment of McLaren its largest market of–North America.

The new, easy-to-access location provides the ultimate in retail experience coupled with market-leading customer service and a personal approach. McLaren Montréal offers sales and aftersales services for all McLaren models, with a state-of-the-art retail facility featuring the latest McLaren visual identity. Nino and Renato De Cubellis, the appointed Dealer Principals for McLaren Montréal, come from a family with deep automotive experience, with a strong background in luxury brands.

An exclusive grand opening celebration was held recently for invited guests. An homage to racing legend, automotive pioneer and McLaren founder Bruce McLaren, the event featured an elegant outdoor scotch and cigar lounge, a short performance by Comedian Rachid Badouri, and a surprise performance by international DJ JoJo Flores. Also present were Tony Joseph (President, McLaren North America), Chris Pfaff (President/CEO of PFAFF Automotive Partners & McLaren Canada), and Nino & Renato De Cubellis (Dealer Principals of McLaren Montréal).

Vice-Mayor of Lavalcut the ribbon to officially open the 35,000-sq.ft. facility, which features a five-car showroom, a spectacular basement pre-owned vehicle display and storage area, and a state-of-the-art workshop with six work bays.

Currently available to order at McLaren Montréal is the core of the brand, the Super Series, comprised of the new McLaren 720S featuring a range of race-derived technologies such as the carbon fiber MonoCage II, active aerodynamics and the state-of-the-art ProActive Chassis Control II, providing the ultimate control on both road and track. Also available is the Sports Series line-up, which provides enhanced usability and an engaging, fun driving experience with its road-biased nature and lesser focus on lap times. The critically-acclaimed Sports Series range includes the McLaren 570S coupe, new 570S Spider, and 570GT.

For more information, visit http://mclarenmontreal.com/.