The Legendary Supra Returns as TRD Commemorates 40 Years of Racing PLANO, Texas (November 05, 2019) – Toyotas suite of vehicles at the 2019 Specialty Equipment Market Association (SEMA) Show proves that Toyota is committed to performance...

PLANO, Texas, Oct. 31, 2017 — Toyotas collection of 18 vehicles on display at the 2017 Specialty Equipment Market Association (SEMA) Show pays tribute to the latest iteration of Toyotas best-selling vehicle, the all-new 2018 Camry, and the first-ever...

Just one regular season event remains on the NHRA schedule and Toyotas NASCAR racers are also approaching the playoffs with both series prepped for marquee events over the weekend, while the Greaves familys Toyota Tundras will race in their home...

Toyota racers will compete in three familiar series this weekend, as championship battles ramp up in the second half of the NASCAR, USAC and TORC seasons, while Toyota Racing will make its debut in the Pirelli World Challenge with the TMG 86 Cup Car. NASCAR ...

Celebrities Onsite at the Toyota Booth for Autographs TORRANCE, Calif., (Oct. 29, 2015) — There will be stars as bright as the cars around them at Toyotas 2015 Specialty Equipment Market Association (SEMA) Show display. Autograph and...