2017 Toyota Corolla 50th Anniversary Special Edition
2017 TOYOTA COROLLA CELEBRATES THE BIG FIVE-O WITH NEW STYLE AND A MAJOR LEAP IN SAFETY TECHNOLOGY
◾Refreshed styling and upgraded interior ◾Standard Toyota Safety Sense-P (TSS-P) on all Corolla models ◾Limited 50th Anniversary Special Edition Corolla ◾Backup camera added to L grade; now standard across the board ◾7-in touch screen Scout Navigation standard on select models
September 21, 2016 -- Forty-three million and counting. That's the number of Corollas that Toyota has sold globally since it began building the landmark model in the fall of 1966. And that makes Corolla the best-selling nameplate of all time. That's a lot of happy drivers.
What better way to mark the Corolla's 50th anniversary than wîth refreshed styling and, more significantly, a new safety system? Just for good measure, though, Toyota has also introduced a Corolla SE 50th Anniversary Special Edition model, featuring special paint and trim color in the SE model wîth moonroof, Smart Key and Entune Audio Plus.
The Corolla gets a sportier look for 2017 thanks to a new front grille and LED headlamps. The L, LE and LE Eco grades gain Bi-LED headlamps, while complex-LED headlamps come standard on SE, XSE and XLE grades. With the base L model adding a back-up camera, that feature is now standard across the Corolla line. Redesigned 16-inch wheels are standard on the LE and XLE, while the SE and XSE step up into standard 17-inch alloy wheels.
The 2017 Corolla's upgraded fabric interior offers a choice between added elegance in the LE wîth Almond, Ash/Dark Gray or Black/Brown color schemes, or bold sportiness wîth Softex-trimmed sport seats wîth Vivid Blue, Orange Zest, and Black premium fabric inserts in the SE. A redesigned climate control panel and circular air vents add an upscale touch.
Onboard entertainment has come a very long way since the first Corolla's AM radio. Standard Bluetooth and Entune™ Audio are among the features that help make the 2017 Corolla a standout value in its §egmènt. Audio and connectivity upgrades abound, including available Entune Audio Plus wîth Connected Navigation (Scout® GPS Link App) or available Entune Premium Audio wîth Integrated Navigation and App Suite. Both the Entune Audio Plus and Entune Premium Audio systems feature a 7-inch touch screen for 2017.
Safety Leap What Corolla customers are sure to appreciate, even more than great audio, is the advanced Toyota Safety Sense-P (TSS-P) technology. Standard on all Corollas, TSS-P is a safety system that bundles the Pre-Collision System wîth Pedestrian Detection; Lane Departure Alert wîth Steering Assist; Dynamic Radar Cruise Control and Automatic High Beams.
Engine : 1.8 L., 4-cylinder Power: 140 hp
Toyota is committed to making Toyota Safety Sense standard on nearly all its models by the end of 2017. That will put Toyota (and Lexus) four years ahead of the model-year 2022 target announced by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS).
'The World's Car' The first Toyota Corolla went into production in November 1966 and made its Únited States debut in 1968. By 1970, Corolla was already among the more popular import cars in the country. The Corolla has evolved over the decades, becoming roomier, more powerful, more efficient, and gaining ever more advanced safety technology.
Today, Toyota sells approximately 1.5 million Corollas globally each year. Sixteen plants worldwide assemble Corollas, including at Toyota's assembly plants in Blue Springs, Miss. (since October 2011) and in Cambridge, Ontario, Canada (since November 1988). With customers in more than 150 countries, the Corolla has earned its title as 'The World's Car.'
50th Anniversary Special Edition The Corolla SE 50th Anniversary Special Edition celebrates this important milestone year for Corolla wîth a deft and elegant designer touch. Building on the SE grade's upscale features, the 50th Anniversary Special Edition adds an exclusive exterior color, Black Cherry Pearl. Also available in Classic Silver and Blizzard Pearl, the Corolla SE 50th Anniversary Special Edition will be offered in a run of 8,000 vehicles.
Inside, Toyota made this anniversary model extra special wîth black mixed media seats wîth Black Cherry piping and contrast stitching. Black Cherry contrast stitching also trims the black interior's §teering wheel and shift boot. The distinctive Black Cherry theme also distinguishes the dash panel and door trim, and unique '50th Anniversary Edition' floor mats and exterior rear badging make the final touch.
The 2017 Corolla 50th Anniversary Edition comes standard wîth a 7-inch touch-screen and Entune Audio Plus wîth Connected Navigation (Scout® GPS Link App). There's also a color 4.2-inch TFT Multi-Information Display in the gauge panel. A standard Smart Key system wîth push button start and power tilt/slide moonroof add an upscale touch to this special Corolla.
On Corolla's Golden Anniversary, It's Still the Gold Standard in Value The 2017 Corolla upholds the model's well-earned reputation for value and quality, starting wîth roominess. Consider the Corolla's 41.4 inches of rear seat legroom, which gives it a 3-7 inch advantage over most competitors.
The Corolla L model offers renowned Toyota quality, durability and reliability in an affordable package. In addition to TSS-P, continuously variable transmission wîth intelligence (CVTi-S) and air conditioning wîth a dust and pollen filter, the Corolla L grade includes as standard: ◾Integrated backup camera ◾Monochrome 3.5-inch TFT Multi-Information Display ◾ÚSB and iPod® connectivity ◾Integrated backup camera wîth projected path guidelines ◾Bi-LED headlamps ◾Bluetooth for hands-free phone control, phone book access and audio streaming ◾60/40 split fold-down rear seat ◾Tilt and telescoping §teering column ◾Power windows and door locks ◾Overhead console wîth map light ◾Entune™ Audio wîth 6.1-inch display screen and six speakers. The most popular Corolla grade, the LE, steps up comfort with: ◾Úpgraded interior fabric trim and 3-spoke §teering wheel ◾Remote keyless entry ◾Automatic Climate Control wîth dust and pollen filter ◾Color-keyed heated power outside mirrors
Anticipated To Be The Most Fuel-Efficient Corolla: 2017 Corolla LE Eco CVT When the first Corolla arrived in the Ú.S., gasoline cost about 25 cents per gallon (the equivalent of about $1.75 in 2016). Many American drivers saw the long-term value in higher fuel economy and chose Corolla for that reason. Through the decades, fuel efficiency has always been a promise the Corolla has kept.
The 2017 Corolla LE Eco CVT is expected to be the fuel economy champ of the line, wîth a projected rating of 40 MPG highway. As a testament to Toyota engineering, the Corolla LE Eco CVT doesn't compromise performance or comfort wîth such an expected exceptional fuel economy number. Its LE trim, for example, is the most popular in the Corolla line for its comfort and amenities.
The 2017 Corolla LE Eco CVT is the most powerful Corolla in the line, as well, wîth a specially tuned 140 horsepower 1.8-liter four-cylinder engine in place of the 132-horsepower version used in the other models. This exclusive version of the engine features Valvematic technology, which offers a broader range of continuously variable valve timing (lift and phasing) than even the Variable Valve Timing wîth intelligence (VVT-i) in the standard Corolla engine.
A savvy combination of powertrain technology and aerodynamic features also help boost fuel economy in this model. The Corolla LE Eco cheats the wind wîth aerodynamic underbody covers and a color-keyed rear spoiler, which brings its coefficient of drag (Cd) down to an impressive 0.28 compared to 0.29 and 0.30 in other Corolla models.
Toyota programmed accelerator response to compensate for choppy driving habits and to control acceleration from a standing start in order to help reduce fuel consumption. However, when you press the accelerator past 50-percent, the Corolla LE Eco responds as in Normal mode to provide the needed power for merging in traffic.
Selecting the ECO driving mode reduces power to the air conditioner compressor, although the system runs in recirculation mode to compensate for the longer cool-down time. Special low rolling resistance P195/65R15 tires help to reduce fuel usage, and these can be upgraded to larger 205/55R16 tires on aerodynamic alloy wheels.
A Smarter CVT Corolla's advanced Continuously Variable Transmission wîth intelligence Shift (CVTi-S) also helps maximize fuel economy. It's programmed to respond more like a conventional geared automatic using discrete stepped shift points for acceleration and deceleration. The CVTi-S even mimics the familiar characteristics of hydraulic automatics by creating a sense of positive shift engagement.
The Strong, Quiet Type If the Corolla's expansive rear legroom draws comparisons to larger cars, the quietness of its cabin underscores the parallel. The Corolla's uni-body, which makes extensive use of high tensile-strength steel, provides a rigid platform that forms a foundation for tight handling and ride smoothness. An extensive array of measures help keep outside noises out, including acoustic glass windshield, floor carpet insulation, an instrument panel seal between the cowl and the windshield, fender insulators and an inner dash silencer pad.
A rigid §teering structure enhances the direct feeling coming through the electric power-assist §teering system. There's also no messy hydraulic §teering fluid to change or top off. The high-strength structure allows the suspension to be tuned for agility without sacrificing comfort.
Star Safety High-strength construction sets the foundation for exemplary collision performance in the Corolla. In addition to the new TSS P system, the Corolla continues to include, as standard, the Toyota Star Safety System™. This comprehensive array includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. The Corolla also comes equipped wîth the Smart Stop Technology brake-override system and an electronic tire pressure monitoring system. Limited Warranty Toyota's 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion wîth no mileage limitation.
Standard Toyota Care is a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.Source - Toyota
Over the years a manufacturer that has built a solid reputation for sturdy, reliable vehicles is Toyota, and no car proved that better than the Toyota Corolla. The Corolla name is the oldest in Toyota's current inventory of American products, second only to the Land Cruiser. The most popular car line in history, with over 30 million Corollas sold worldwide, the Corolla is also the first Toyota made in America.
The smallest Toyota sold in America up until that time, the Corolla was introduced in Japan in October of 1966. The first Corolla arrived in the U.S. in the summer of 1968. The newest edition featured a 90-inch wheelbase in two-door coupe, four-door sedan and two-door wagon body styles. The Corolla also featured a 60-horsepower, 1.1-liter overhead valve four-cylinder mounted longitudinally in the engine bay that sent power to a four-speed manual transmission before going to a solid rear axle. Not yet on the options list was an automatic transmission.
There was nothing sophisticated about the first Toyota Corolla and it definitely wasn't pretty, yet it was so simple that there were almost no parts to break. The original Corolla's unibody structure had a strut front suspension and mounted the rear axle on a pair of leaf springs. The worldwide opinion in the early 1960's was that Japanese products were unrefined, Toyota worked hard to overcome this then common perception. Corolla's were priced under $1,700 and that proved that even when Toyota build a smaller, cheaper car, the last thing to suffer was quality.
The first Corolla was too small and underpowered for North American tastes, the second Corolla aimed to fix this problem. Introduced in 1970, the second generation Corolla featured a wheelbase stretched to 91.9 inches with power that came from a new 1.2-liter version of the OHV four that achieved 73 horsepower. The strut front and leaf spring rear suspension was continued. The newest generation of Corolla had very minor styling changes other than the extended wheelbase and was now significantly more comfortable and confident. Its popularity rose when an automatic transmission was offered, and it quickly became the second best-selling car in the world.
For the following year, the car became even more improved as the engine grew to 1.6 liters and output was expanded to 102 horsepower. For1972 the grille was redesigned, though no other changes were made. For the 1973 and 1974 year the only updates were larger bumpers added to accommodate federal regulations along with the introduction of sporty SR5 models with five-speed manual transmissions.
The third generation of Corollas were introduced in 1975 and were styled quite uniquely with a raised center section in the grille, much like a more angular body. Five models were now available for this year, with the priciest one being a two-door sedan that was powered by a 1.2 liter engine. This was joined by a 4-door sedan, a two-door hardtop, a sporty SR5 hardtop and a five-door station wagon, these were all powered by the 1.6 liter four. All models except the SR5 power featured standard transmission. The SR5 featured a four-speed manual. Optional in the other Corollas, a five-speed manual was once again a five-speed manual. Three-speed automatic was also available. During the mid-1970s, emission standards were stiffening and a catalytic converter was included in the 1975 Corolla for the first time.
The ‘Liftback' a new three-door hatchback was added to the Corolla line in 1976 and resembled a sporty two-door station wagon rather than the traditional fastback or economy vehicles. Toyota envisioned that the Liftback would be responsible for 30% of Corolla sales in the U.S., especially with its split fold-down rear seat.
A new Corolla Sport Coupe was introduced in 1976 that shared the front-end styling with the Liftback in both standard and SR5 configurations. Less expensive than the much larger Celica, the new Sport Coupe with its fastback styling gave Toyota a sporty car to feature.
For 1977 the front-end styling of both the sedans and wagons were modified with a more conventional grille. Undistinguished in their shapes, these new vehicles were overdone in their details and were never considered to be particularly attractive cars. But they did last seemingly forever.
Virtually unchanged, the third-generation Corolla had very little updates during the 1978 model year.
The fourth generation of Toyota Corolla's was introduced in 1979 with a whole new chassis. A much more sophisticated car than any other Corolla before, this new generation would become better still. Deleting its primitive leaf spring rear suspension, the 1979 Corolla replaced it with a more compliant coil spring system. The wheelbase was now increased to 94.5 inches and the new unibody above the new suspension was much larger, stronger and more attractive in its own way. The new Corolla was powered with a new 75-horsepower, 1.8-liter version of the OHV four and newly available were four- and five-speed manual along with three-speed automatic transmissions.
The SR5 in Sport Coupe, Hatchback and Liftback semi-wagon configurations were particularly popular during this generation due their effective use of detailing and the fact they looked more expensive than they actually were.
'80 and '81 Corolla lineups continued over from 1979 virtually unchanged, but in 1982 the automatic transmission was upgraded to a four-speed unit. The following year a new 1.6-liter overhead cam engine replaced the previous 1.8 and was both smoother and more powerful than before.
In 1984 Toyota introduced the front-drive Corolla sedan that now sported front drive. The SR5 Coupe, Liftback and station wagon remained on the previous-generation Corolla's rear drive chassis. Just as conventional in the front-drive as it had been in a rear-driver layout, the same 1.6-liter, SOHC engine was used and sat transversely in the front driver's engine bay feeding either a five-speed manual or four-speed automatic transmission. Coil springs held up the rear drive. A four-cylinder diesel powered a few early fifth-generation front-drive Corollas.
Halfway through the '84 model year, a new dual-overhead cam, 16-valve version of the 1.6-liter four rated at an impressive 124 horsepower was offered on the rear-drive Corolla coupe and Liftback. This resulted in the Corolla GT-S, a fun-to-drive car that attracted many buyers.
The Corolla lineup remained virtually unchanged through 1985 and 1986. In 1987 the new ‘FX' coupe was introduced; a front-drive Corolla that was produced at the NUMMI joint venture production plant in California. The new coupe was a conventional hatchback in the same body style as the Volkswagen Rabbit, and was available with either the SOHC or DOHC 1.6-liter engine. The new coupe was known as the FX16 when equipped with the DOHC engine. The FX marked the beginning of Corolla production in North America.
The rear-drive Corolla coupe and Liftback were replaced in 1988 with a new front-drive coupe. Enormously more refined, the new Corolla coupe and Corolla GT-S were more refined and capable, just not as fun. The sixth generation sedan was styled more conservatively than the previous generation and was built at both the NUMMI plant in California and in Japan, while the coupes and wagons were only produced in Japan. Available with either front-wheel drive or full-time All-Trac all-wheel drive the station wagon was versatile. The FX hatchback was discontinued after only a year. The base received DX trim, while it was better-equipped LE for the seda, DX and SR5 for the wagon, and SR5 and GT-S for the coupe.
The same 95.6-inch wheelbase was used on the sixth generation of Corolla, though it was almost an inch wider now. The Sprinter was a slightly updated version of the Corolla body that was sold in Japan. Identical mechanical pieces were utilized and were built at the NUMMI plant and branded as the Geo Prism. The All-Trac wagons kept a solid rear axle with coil springs while sedans, coupes and front-drive wagons rode on a full independent strut suspension.
DOHC, 16-valve inline four-cylinders were the engine used on all models while the sedans, front-drive wagon and SR5 coupe received a carbureted 90-hp motor. All-Trac wagons received a fuel-injected 100-hp version while the GT-S received a 115-hp EFI version. A standard five-speed manual with the option of either three or four-speed automatic (depending on trim level) were the transmission choices for this generation of Corollas. Standard were thirteen-inch wheels, while the GT-S received 14-inch wheels along with four-wheel disc brakes and a six-way adjustable driver seat with sport bolstering. The sixth-generation of Corolla's did not feature many modern conveniences as standards, such as AC, power steering, stereo or dual outside mirrors.
For 1989 there were no major changes except for the addition of an All-Trac sedan to the Corolla lineup, which lasted only a year. In 1990 all Corollas benefited from fuel injection and the base engine was now rated at 102 hp. The GT-S was now measured at 130 and five additional lb-ft of torque for a total of 105 horsepower. For this year an all- new entry-level sedan was added to the lineup, with all of the basic Corolla equipment including the cloth upholstery.
Following the 1991 model year, coupes were discontinued. The only change for 1992 was the addition of a few new paint colors, and the highline LE sedan could be purchased with the four-speed automatic.
Now riding on a 97.0-inch wheelbase, the seventh generation of Toyota Corollas was introduced in 1993 and the sedan and wagon moved up a size classification from ‘subcompact' to ‘compact' according to the EPA. No more Corolla coupes or all-wheel-drive wagons were available. Sedans were now only offered in standard, DX and LE trim while a front-wheel-drive wagon was available only in DX trim. DX and LE models benefited from an additional stabilizer bar in front while all cars rode on a fully independent suspension.
The basic Corolla sedan featured the same 1.6-liter engine that had been used in the previous generation vehicle, with output at 105 hp, except in Massachusetts, NY, and California where it was rated at only 100 due to stringent emissions requirements. New Corolla DX and LE models featured a new 1.8-liter DOHC, 16-valve four making 115 horsepower. Standard was a five-speed manual with a three-speed autobox optional on the base sedan and a four-speed was optional ono all other models. 14-inch wheels were eatured on all cars along with front disc/rear drum brakes. ABS was an optional feature on all models across the line. Standard in 1993 was height-adjustable seatbelts and driver-side front airbags. Passenger front airbags became standard the following year, along with locking retractor seatbelts in passengers' positions.
For 1995 the DX sedan received new upholstery while all audio systems received a complete redesign. The 1.8-liter engine lost 10 horsepower in order to comply with stricter emissions regulations. For 1996 the LE model was discontinued. The front grille was updated with a color-keyed frame while the taillight panels were revised while the DX received a full-width treatment. The interior trim was also updated with an integrated child seat added to the options list. The manual transmission was upgraded which yielded shorter throws, newly improved feel and more positive gear engagement.
The DX wagon was deleted in 1997 and replaced with a special CE, Classic Edition sedan. The CE incorporated many popular features in one value-priced package, that included power windows, locks, AC, four-speaker stereo, power steering, manual remote mirrors and special floor mats and exterior badging. Additional side-impact protection to meet new federal standards was added to all models. In 1997, all Corollas sold in the U.S. were for the first time built in North America at the NUMMI plant in California and the TMMC plant in Canada. The Corolla had become the best-selling nameplate in automotive history by the end of the 1997 model year.
For the eighth generation of the Toyota Corolla, the vehicle lost some of its weight and increased its fuel mileage due to a new engine and a more efficient drivetrain. An all-new, all-aluminum 1.8-liter DOHC four-cylinder engine was rated at 120 horsepower. This was exactly twice the engine rating of the first Corolla introduced in 1968. A 10% increase of fuel economy from the previous generation was achieved with the standard five-speed manual. This eighth generation of Corolla could achieve 31 mph in the city, and 38 on the highway.
For this generation, only a sedan was offered, though in three trim levels, the base VE, midlevel CE and the highline LE. An optional three-speed automatic was on the VE, while CE and LE featured the four-speed unit. The equipment levels remained the same as the previous generation, though base models came with power steering and dual exterior mirrors. Optional on all models was ABS while new extra features that included side airbags and a CD player were available.
The 1998 Corolla was considered to have an elegant exterior followed with a handsome interior and a good source of competition to the Honda Civic and the Nissan Sentra. Sales remained strong with the comparatively expensive and short on rear-seat legroom Corolla. For 1998 a total of 248,195 Corollas were sold.
1999 featured very minor changes for the Toyota Corolla. A cassette stereo was added to the VE model, while the LE model came standard with 1998's Touring Package items that included wide 14-inch tires, a front stabilizer bar, a tachometer and other various exterior cosmetic enhancements. For 2000 Toyota added it VVT-i variable valve timing system to the 1.8-liter engine which boosted output to 125 horsepower. This allowed Corolla to achieve low emission vehicle status while making for a larger torque. The following year featured new front and rear fascias, headlights and taillights. A somewhat sporty S version was also introduced in 2001. S model featured unique wheel covers, foglights, intermittent wipers, mudguard, grilles and color-keyed moldings. The upholstery on the interior was sportier with a tachometer and faux leather-wrapped wheel. The base VE model was replaced with the CE. For 2002 the Corolla line remained virtually unchanged though the price was lowered for the optional value packages.
Designed to attract young buyers, the 2003 Corolla Sedan more closely resembled a shrunken Camry. The ninth generation rode on a 102.4-inch wheelbase, five inches longer than the previous generation, and 0.7 inches shorter than the current Honda Civic sedan. The newest Corolla was available as a base CE, luxury LE or somewhat sporty S. Its total length was measured at 178.3 inches, 3.7 inches longer than the Civic. The newest generation shared the exact same wheelbase as the original '83 Camry with just a 2.7 inch increase than that car.
The 03 Sedan featured ordinary strut front and torsion beam rear suspension, but well manufactured front disc/rear drum brakes. The rack-and-pinion steering was also excellent. The ninth generation of Corolla's is as close to a luxury car ride as any small economy sedan has ever offered.
An evolutionary development of the all-aluminum 1.8-liter, DOHC, 1-valve engine from prior models, the engine is now rated at 130 horsepower. The base CE-grade Corolla now features four gears in its optional automatic. Equipment levels were also up now too. The CE comes with air conditioning with micron filtration, power mirrors, 15-inch wheels and a CD player. The LE now came with fake wood accents that can be optioned with leather upholstery.
Toyota Corolla's may not feature as many varieties as in previous years, but they are build to provide many years of trouble free driving, now more comfortable and roomier than ever. Since the launch of the Corolla name in 1996, more than 30 million vehicles have been produced, making it the best selling car of all time. Currently, Corollas are manufactured in Japan, the U.S., the U.K., Canada, South Africa, India, Turkey, Brazil and Thailand.By Jessica Donaldson
The 'Era of the Family Car' started in 1966. It was in November of that year that the first Corolla — aimed at the Japanese general public — rolled onto the market to much fanfare. In the 40 years since, the Corolla has continued to evolve thanks to a philosophy of 'always staying ahead of the times.'
Today, wîth a total production of 30 million vehicles and sales in more than 140 countries and regions, the Toyota Corolla has earned its title as the 'Global Standard Vehicle of the 21st Century.'
The birth of a worldwide Corolla was made possible thanks to innovative thinking, technology and managerial decision-making that went on behind the scenes at Toyota Motor Corporation. All of these comprise the evolving elements of the 'Corolla DNA,' which has been passed down from generation to generation within the Toyota Motor Corporation.
Predicting the Motorization Boom The first-generation 1100cc Corolla went on sale in November of 1966. The total population had passed the 100 million mark, spending for television advertisements was overtaking spending for newspaper advertisements, the economy was picking up steam, and the term '3 C's' (air-Conditioners, Color televisions and Cars) was on everybody's lips.
'People are living in nuclear families out in the suburbs, which means they'll need family cars to get around. A motorization boom is coming to Japan.'
This was the future that Toyota foresaw coming in just a few years; and this was what prompted the building of a sprawling, 1 square kilometer plant in Takaoka (Toyota City in Aichi Prefecture) devoted exclusively to manufacturing the Corolla. When Toyota announced they planned on manufacturing 30,000 Corollas a month, the media at the time were utterly beside themselves wîth shock. (At the time, Toyota's annual production was approximately 50,000 vehicles.)
Achieving Superiority through the Adoption of New Technologies The first-generation Corolla had a number of technologies, specifications, systems, etc. that were the first of their kind in Japan and for Toyota. At the time, column shift transmissions were standard; however, Toyota recognized that floor-shift transmission was already common in Europe and would be required in the coming highway age. Thus the Corolla was equipped wîth a four-speed floor-shift transmission before other vehicles were. Also, after much research and testing, MacPherson strut suspension — which allows for a larger engine compartment and makes it possible to lighten the vehicle and reduce manufacturing costs — was adopted for the first time in domestic mass production. A number of other innovative technologies, such as for improving the comfort of seats, increasing rear seat space, raising the height of the roof and adopting the long floor shift lever, gave the Corolla a competitive edge.
Exceeding 80 Points Thinking Customers won't accept anything inferior about the vehicle they drive; it has to be better in some way than other available vehicles, and it has to give them a sense of satisfaction and pride — or else they won't buy it. 'Shooting for a score of 80 for a vehicle means having no failing marks, but we can't accept a score of just 80 for each part; some parts have to get above 90.' That was the thinking of Hasegawa, Chief Engineer for the Corolla at the time. This meant the Corolla could not merely have an average total score of 80 points. It had to be much better.
Continuous Introduction of New Technologies and Specifications Continually improving a product's technological capabilities and overall quality will allow it to stay ahead of the times and the needs of customers and society. For the Corolla, this has meant offering an array of variations (from coupes to wagons to hatchbacks and more), as well as utilizing the philosophy of 'the right vehicle for the right place.' By making vehicles using processes that are rooted in each locale, the Corolla has achieved recognition as a global vehicle. Toyota has continued to pursue new technologies and specifications, develop greater engine performance and driving safety, make vehicles more environmentally considerate and achieve greater comfort.
Putting Ourselves in the Customers' Shoes 'The only way to meet the needs of the customer is by putting yourself in his or her shoes and asking yourself what they need, what would make them happy.'
Úsing this mindset, Toyota convinced itself to improve standard features without focusing on cost and also to use the 'reverse thinking' that profits come from sales expansion. This thinking helped the Toyota Corolla evolve over time to become the vehicle that meets its customers' needs. One specific example of an improvement resulting from this thinking is back-up lights added to the rear of the Corolla, which helped ensure that drivers could see at night when backing up. While this is the sort of feature every family car needs, at that time, even mid-size vehicles were lacking them. In contrast, back-up lights were a standard feature on every single Corolla produced. Corolla's strategy of latching on to and then incorporating customer needs permeated the entire passenger vehicle market.
The 1.3 million people attending the new vehicle-release exhibition for the Corolla symbolized the fact that it had accurately captured the needs of customers at the time.
Actively Exporting to Overseas Countries 'Right from the development phase, we thought of the Corolla as a vehicle made to drive down the center lane of the German Autobahn,' says Hasegawa, Chief Engineer for the first-generation Corolla.
In other words, the first-generation Corolla was conceived as a rival for compact vehicles on the European market even in the design phase and as a high compact vehicle that also would be accepted overseas. The Corolla featured a strong, compact engine wîth a five-bearing crankshaft, which was cutting edge at the time, even amongst compact vehicles on the European market; and the engine was modified to 1100cc to accommodate export to the Únited States. These and other features show how, from the very beginning, Toyota continually had a view towards active global development.
As soon as the Corolla went on sale in Japan, it also was exported to Australia; and in the years since, the number of Corolla vehicles exported has continued to rise.
Furthermore, thanks to Toyota's 'right vehicle for the right place' concept, the Corolla has achieved high ratings in the overseas market, evidenced by a cumulative production of 30 million vehicles worldwide in 2005. Over the years, the Corolla has come to be recognized as both a global and local best in the more than 140 countries in which it is sold.Source - Toyota