One Millionth Juke Built At Nissan Sunderland Plant

July 23, 2018 by Nissan

•Juke becomes fourth Sunderland-built model to hit one million

•Follows in the footsteps of pioneering Qashqai

•Customers across Europe can choose from 20,000+ different versions of latest Juke

SUNDERLAND, UK (July 17, 2018) – Eight years after it created the compact crossover segment, the one millionth Juke has rolled off the line at Nissan Sunderland Plant. On average, a brand new Juke is built at the plant every 105 seconds.

Well known for its distinctive sporty styling, the 2018 Juke comes with a host of interior and exterior personalisation choices. Thanks to all the options and possible personalisation combinations, more than 23,000 different versions of the latest Juke are available for customers across Europe.

The one millionth Juke built in Sunderland was a Tekna grade in Vivid Blue, the most recent colour to be added to the range.

Kevin Fitzpatrick, Senior Vice President Manufacturing, Supply Chain Management and Purchasing, Nissan Europe, said: 'Reaching the one million milestone is a fantastic achievement for any model.

'Eight years ago we had never seen anything like the Juke before – it created an entirely new segment and brought a distinctive never-seen-before look to the market. Fast forward to today and we have one million customers and Juke remains the segment leader.

'It's terrific to see that the 2018 model, with all its improvements and personalisation options, is as popular as the version that rolled off the line for the first time in 2010.'

Juke was the second crossover to be built at the plant, following the pioneering Qashqai, which went into production in 2006 and began Nissan's leadership of the crossover market. More than three million Qashqai have now been built in Sunderland, following Micra (2.4m) and Primera (1.5m) as models to have hit seven figures at the plant.

The one million figure includes the premium sports version, Juke NISMO, which went into production at the Sunderland plant in 2012. Sales statistics show that black is the most popular car colour for Juke customers across Europe – and is also the number one choice for personalised interiors and exteriors.

Juke remains a huge sales success, hitting sales of 95,000 in 2017 in Europe. More premium features on the latest model include a striking new dark chrome V-motion grille, dark headlamp interior and dark turn indicators on the door mirrors. LED fog lamps are now standard from Acenta grade.

Three new 16-inch and 18-inch alloy wheel designs have been added to the Juke range, also from Acenta grade. For customers looking to add a dash of design flair to their car, the wheels on Tekna grade can be personalised with coloured inserts.

The interior has complementary personalisation options, in Energy Orange and Power Blue, as well as black faux-leather seats, arm rest and meter hood with coloured double stitching. The Juke is available with a BOSE Personal sound system, which delivers a high-quality and immersive 360° listening experience through speakers built into the driver's head rest.

The Juke also features innovative technology including Nissan's Intelligent Around View Monitor with Moving Object Detection, Lane Departure Warning and Blind Spot Warning.

About Nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 640,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world's most popular electric vehicle. Nissan's Intelligent Mobility vision is designed to guide Nissan's product and technology pipeline and this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world's largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

Photo credit: Nissan
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