1963 Austin MINI Cooper

The birth of the Mini came about due to the fuel shortage caused by the 1956 Suez Crisis. In the United Kingdom, petrol was rationed and sales of large family cars slumped. However, the market for German-made 'bubble' cars skyrocketed. Leonard Lord, the head of BMC, disliked these German cars so he worked hard to remove them from the U.K. streets and replaced by a 'proper miniature car.' Thus, the Project ADO15 (Austin Drawing Office project number 15), was born. By October 1957, they had designed and built the original prototype, which was dubbed 'The Orange Box' due to its colour. Sales were initially slow, but soon the Mark I sales strengthened in the 1960s, and production totaled over 1 million. Part of its popularity was its low price, simplicity, and well-publicized purchase by film and music stars. Although sales ended up being strong, the Mini made very little money for BMC as they were sold at a price that was almost below what it cost to produce.

Racing car manufacturer John Cooper was given a test drive in a prototype Mini. This ride convinced him of the car's competition potential. Revising an A-Series engine, along with enlarging its displacement to 997cc, it easily met its 55 horsepower target. This extra horsepower gave the Mini Cooper a near-100 mph top speed. Lockheed developed special 7-inch diameter disc brakes for the front wheels to help cope with the increase in performance. Introduced in September of 1961, the Mini Cooper soon became a true sporting British icon.

by Daniel Vaughan | Jul 2017