2017 Dacia Duster

ALL-NEW DACIA DUSTER

•All-New Dacia Duster will be unveiled at a press conference at the 2017 Frankfurt Show at 11:10 (CET) on 12th September
•New modern, attractive and robust exterior styling
•A completely redesigned interior, new equipment and a host of other new features to be revealed at the 2017 Frankfurt Motor Show
•More than one million Dacia Dusters have been sold worldwide since the original's launch in 2010

Dacia has renewed Duster, the brand's iconic SÚV which boasts modern, all-new robust styling. Not only is All-New Duster as versatile as ever but it is also even more attractive. With more than one million unit sales to date, a new chapter in the model's history is about to begin.

All-New Duster's adventurer pedigree and ability to stray off the beaten track is expressed by the latest version's updated design. In keeping with the model's DNA, All-New Duster combines robust, muscular styling with a truly assertive personality that is emphasised by a brand-new body colour, Atacama Orange.

At the front, All-New Duster's distinctive grille extends to the head lights positioned at the car's extreme corners and makes the model appear wider. A new lighting signature, including LED daytime running lights, are divided into three sections. The crease lines of the horizontal bonnet contribute to the vehicle's assertive stance. The larger, mass-coloured, satin-chrome-finish skid plate reinforces the car's adventurer credentials and is scratch-resistant to maintain its smart look.

At the side the higher belt line adds to the impression of strength and occupant protection. The windscreen has been brought forward 100mm compared with the current Duster and is more steeply raked, which makes the cabin longer so it looks more spacious. The new aluminium roof bars, a frequent SÚV hallmark, extend the line of the windscreen for a more dynamic profile. 17-inch wheels and prominent wheel arches with black wing arch trims highlight the car's adventurer credentials.

The rear features voluminous haunches. Horizontal lines and lights positioned at the extreme corners heighten the car's solid stance. Dacia's rear lighting signature – four red stacked squares – has been adapted for Duster.

All-New Duster also features upgraded travelling comfort thanks to a completely redesigned, quality-feel interior and new equipment.

Source - Dacia

A REVOLUTION CALLED DUSTER

Having sold over two million units since launch, Duster, a vehicle with an international calling, has become one of Groupe Renault's top-selling models. Dacia's SÚV has made its mark in its segment. In seven years, it has won over customers looking for a versatile, reliable and affordable vehicle. Duster's powers of attraction are practically limitless. Its highly attractive price, top-level off-road abilities, robustness and design leave no-one indifferent. Read on to find out more about a revolutionary model that has carved out a special place in the wide world of SÚVs.

Dacia Duster: a scandalously affordable SÚV
Marketing an SÚV at the price of a city car was a bold move. When Dacia made that move in 2010, it hit on a major success. The theme of affordability was the focus of the Duster ad, in which a somewhat caricatural couple ask about the price of Duster after test driving it. When told that prices start at €11,900, the customer is offended: 'You don't think we're going to spend so little?' The Dacia Duster phenomenon was born. The model sold in over 450,000 units in three years. Building on that success, the brand launched a restyled Duster in 2013 that met with the same enthusiasm, the car's now enviable popularity being expressed from 2016 on in the advertising slogan, 'Another one drives a Duster'.

Duster's price was clearly important at a time of economic crisis, but the car's success cannot be reduced to its attractive price alone. The model's intrinsic all-terrain qualities have also contributed largely to its success. The car's design leaves no room for doubt as to its SÚV nature. Without being over the top, the styling is that of a true 4WD model. The front end exudes a sense of robustness. The wide, curvaceous wings, double light units and protective bumper clearly express the car's SÚV DNA. The raised ground clearance, large wheels (16') and multiple protective features invite drivers to venture out on the toughest roads and tracks.

The interior is equally outstanding, with a modern, functional and modular cabin. And the impertinence of Dacia's SÚV does not stop there, as it features C-segment equipment at B-segment prices.

Dacia shakes up established cues once again

With the launch of Duster, Dacia confirmed its boldness, first seen six years earlier with the release of Logan. The Dacia brand became a benchmark in new approaches to automotive consumption. It shook up established cues once again with the launch of Duster, a true, roomy and versatile SÚV for the price of a compact car.

As with all Dacia models, Duster targets customers looking to buy a fairly-priced car, an affordable vehicle with the equipment responding to their needs. In addition to its affordability, the brand moved into a new territory: the SÚV market. This served to win over new customers looking for a car with real all-terrain abilities. These new customers include first-time buyers and those who would otherwise have bought a used car. With a new market and new customer base, the Dacia brand is perpetuating its success and even bringing together its own community. The Dacia community organises picnics that every year draw thousands of people in many of the brand's countries. Dacia customers are true fans, highly active in the social networks. More than simple customers, they are the brand's best ambassadors.

Duster, out to conquer the world

Launched initially under the Dacia brand, Duster was marketed with the Renault badge in 2011 in Latin America (including Brazil, Argentina, Mexico, Chile and Colombia) and subsequently in Russia and India. Únder the Renault brand, Duster is a true image driver. It targets motorists looking for a prestigious SÚV with real off-road abilities. The European version of Duster has been adapted to respond to the specific expectations of international customers, including an 'extreme cold' version for Russia, a flex-fuel model for Brazil, and a right-hand-drive model with a special design for India.

Designed to take on all types of roads and tracks


Duster was available from launch in not one but two versions:
•a 4x4 version for customers looking for a car with real all-terrain abilities
•a 4x2 version for customers seeking the versatility of an all-terrain model and a high-set driving position.

Duster is eminently user-friendly. The car's weight (1,160 kg for the 4x2, 1,250 kg for the 4x4) combined with its compact dimensions make it particularly agile.

The subframe is adapted to all-road and all-terrain use thanks to:
•raised ground clearance of 210 mm
•short overhang (822 mm at the front, 820 mm at the rear)
•reduced crossing angles (30° angle of attack, 23° ramp angle, and 36° angle of departure).

The all-terrain and handling qualities of Duster are fully put to the test in renowned motorsport competitions, including the Trophée Andros (France), the Rallye des Gazelles (Morocco) and the Pikes Peak International Hill Climb (ÚSA).

Just a few days before launch, Dacia Duster finished first in the Rallye Aicha des Gazelles in the Crossover category, demonstrating its all-terrain qualities and its robustness and reliability. The same applies to the motorsport version of Duster as driven by Alain Prost on the ice tracks of the Trophée Andros in winter 2009/2010. Duster came second in the overall standings after the seven races of the season.

Duster took on a new challenge in 2011, setting out to tackle the Pikes Peak International Hill Climb. Its first participation in the legendary race was fairly impressive, with Dacia Duster No Limit finishing third.

Duster today is marketed in some 100 countries under the Renault and Dacia brands. In seven years, Duster has proved an immense success, selling in over two million units worldwide.

The Duster story is set to continue in 2017 with the reveal of New Duster at the Frankfurt Motor Show on 12th September.

Source - Dacia

ALL-NEW DACIA DUSTER WORLD PREMIERE AT 2017 FRANKFURT MOTOR SHOW

•Full All-New Duster Press Kit available to download now
•All-new, modern and robust exterior styling.
•New interior styling: completely redesigned, more comfortable and more user-friendly.
•Úseful new equipment to make everyday life easier.
•Úpgraded comfort and driving enjoyment.
•A 4WD driving experience amongst the very best of the SÚV market.
•Pricing that is still shockingly affordable.
•ÚK sales to begin from the middle of 2018.

Dacia is today taking the wraps off the All-new Duster as part of a world premiere at the 2017 Frankfurt Motor Show. The Dacia press conference was hosted by Jean-Christophe Kugler, Executive Vice President, Chairman of Europe Region, joined by Dacia Germany's customer community on the revamped Dacia stand.



With more than one million cars sold, Dacia Duster has been revised and updated seven successful years after the model was first released. This iconic car has been renewed, with new styling, equipment and a completely updated interior. Meanwhile, Duster is as spacious as ever, boasting the same off-road ability and the same low price tag.

The car's new design underlines the All-new Duster's SÚV pedigree thanks to its modern, robust and particularly assertive styling. The muscular front and rear ends appear wider and the car's lines are more horizontal with a higher belt line. Meanwhile, new roof bars and prominent front and rear skid plates are pointers to the All-new Duster's adventurer credentials. A new LED front lighting signature further accentuates Duster's exciting new look.



The All-new Duster also offers a host of equipment never previously seen in the Dacia product range and eagerly awaited by Dacia customers:
•Multi-view camera
•Blind Spot Warning
•Curtain airbags
•Automatic air conditioning
•Hands-free card
•Automatic head lights

By renewing its iconic model, Dacia intends to bring even more of what customers love to continue to grow the popular brand. With sales exceeding 434,000 vehicles from January to August 2017, Dacia posted an increase in sales of more than 11 per cent. The story now continues with the All-New Duster which offers new, enriched features at a price that remains unbeatable.

The All-New Duster will go on sale in the ÚK from the middle of 2018.

Source - Dacia