Image credits: © Lamborghini.

MSRP: $200,000

2018 Lamborghini Urus

THE NEW LAMBORGHINI URUS: THE WORLD'S FIRST SUPER SPORT UTILITY VEHICLE

•Design, performance, driving dynamics and driving emotion – pure Lamborghini DNA
•Suitable for everyday driving in a range of environments
•4.0 liter V8 twin-turbo engine wîth 650 hp and 850 Nm of torque for maximum performance
•Acceleration 0-100 km/h in 3.6 seconds and top speed 305 km/h
•4WD system wîth active torque vectoring and four-wheel §teering for perfect handling
•Carbon ceramic brakes, adaptive air suspension and active roll stabilization for maximum safety and comfort
•Úp to six different driving modes + EGO mode available via 'Tamburo' driving dynamics selector

Sant'Agata Bolognese, 4 December 2017 –Automobili Lamborghini launches its third model the Lamborghini Úrus, the first Super Sport Útility Vehicle, and creates a new niche in the luxury §egmènt wîth benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

'The Lamborghini Úrus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SÚV. The Úrus elevates the SÚV to a level not previously possible, the Super SÚV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,' says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. 'The Úrus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SÚV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers.'

The Úrus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Úrus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp.

The Úrus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and wîth a top speed of 305 km/h it is the fastest SÚV available.

Úrus: a multi-faceted personality
The Lamborghini Úrus is as much a luxury SÚV as the most powerful, wîth a super sports car dynamism to be enjoyed by both driver and passengers.

Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance, and luxurious space within together wîth the latest technologies. The Úrus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments. The Lamborghini Úrus has a dual personality: it is multi-dimensional. It can be specified to be as sporty or as elegant as the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience.

Name

As has long been the tradition at Lamborghini, the name Úrus is derived from the world of bulls. The Úrus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Úrus in its appearance.

Power and Performance

Engine


The Lamborghini Úrus sports a new front-mounted, 4.0 liter petrol V8 twin-turbo aluminum engine. The choice of a turbo engine, the first in a Lamborghini, reflects the desired usage range of the Úrus. Especially in off-road conditions a high level of torque at low revs is necessary and can be guaranteed only by such an engine, providing optimal engine responsiveness and efficiency. Delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm and a maximum torque of 850 Nm at 2,250-4,500 rpm, the Úrus has a specific power of 162.7 hp/l. With a curb weight lower than 2,200 kg the Úrus is the SÚV wîth the best weight-to-power ratio at 3.38 kg/hp.

The Úrus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and reaches a top speed of 305 km/h. Braking is no less impressive: the Úrus decelerates from 100 km/h to 0 in 33,7 m.

The compact engine optimizes the car's center of gravity through its low-mounted position. With a central turbo charger layout close to the combustion chambers, optimum engine responsiveness is assured. The twin-scroll turbochargers run in parallel, providing maximum power in full-load conditions. This reduces turbo lag and ensures maximum torque and smooth provision of power throughout the torque curve, even at low speeds. Two separate exhaust flows complement the cylinder firing sequence by eliminating cross-interference in the exhaust gas cycle. With a double overhead camshaft and variable valve timing, new cylinder-liner technology reduces weight while ensuring the highest performance from the eight-cylinder engine. Cylinder deactivation reduces fuel consumption for a perfect balance between vehicle performance and efficient engine function.

Transmission and gearbox

The Úrus features an automatic eight-speed gearbox. The compact and efficient electro-hydraulically controlled planetary gearbox is tuned to provide very short low gear ratios and longer high gears. A highly efficient slip-controlled converter lock-up clutch and specially-developed torque converter guarantee a highly responsive engine, wîth an exceptionally powerful starting ratio for exciting acceleration, and high speed at low engine revs for optimal fuel consumption and emissions. Highly efficient gear braking is also assured.

Lamborghini four-wheel drive and torque vectoring: optimizing driving dynamics

The Lamborghini Úrus' four-wheel drive system delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all driving conditions, particularly off-road. Torque is split 40/60 to the independent front/rear axle as standard, wîth a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle wîth higher ground friction.

The Úrus features active torque vectoring via a rear differential, enabling propulsive power to be instantly distributed to each individual wheel for enhanced traction, depending on the driving mode, driving style and the road grip. Torque vectoring also provides additional §teering control: less §teering effort is required, wîth enhanced agility allowing higher cornering speeds and a more sporty drive. Yaw motion is controlled, avoiding understeer into corners and tire slip during acceleration. In the driving modes STRADA, TERRA (off-road) and NEVE (snow) torque vectoring reduces understeer for safe and simple driving. In SPORT and CORSA torque vectoring allows the Úrus to become more agile wîth a greater oversteer character: interaction between the four-wheel drive system and ESC manages oversteer to enable a precise and fun drive. In SABBIA (sand) mode, the system is calibrated to guarantee agility and precision on terrains wîth reduced grip such as on gravel or sand dunes, making it the ideal mode for off-road fun.

Rear-wheel §teering

Vital Stats
Engine : 4.0 L., 8-cylinder
Power: 650 hp
Torque: 627 ft-lbs

8-speed Automatic
The Lamborghini Úrus adopts the rear-wheel §teering introduced in the Aventador S over the whole speed range. The rear §teering angle varies up to +/- 3.0 degrees, according to vehicle speed and driving mode selected: at low speeds the rear-axle §teering angle is opposite to that of the front wheels (counter-phase §teering), effectively shortening the wheelbase up to 600 mm for increased agility and a reduced turning circle for increased maneuverability. At high speeds the rear axle §teering angle is in the same direction as the front wheels (in-phase §teering), elongating the wheelbase up to 600 mm for increased stability and ride comfort as well as optimum driving dynamics.

Lamborghini DNA

The emotive Lamborghini sound and feel


A 360-degree approach to engine, exhaust system and chassis ensures daily usability wîth the reduction of unwanted mechanical noise, while maintaining the emotive Lamborghini driving experience and inimitable Lamborghini sound.

Depending on the driving mode selected via the Tamburo, the V8 engine has been calibrated to vary the sound and feel of the Úrus, from the quietest and most comfortable low-frequency sounds in STRADA mode, to a sportier and more exciting Lamborghini sound and feedback in CORSA. A specially-developed exhaust system also customizes the sound output dependent on engine speed: at high acceleration, the Úrus produces a more guttural, sporty sound and chassis feedback.

The Tamburo – Lamborghini driving dynamics control

The Tamburo driving mode selector on the center console controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers' preference, via STRADA, SPORT and CORSA as well the additional NEVE (snow) mode. As an option, two further off-road settings are offered: TERRA (off-road) and SABBIA (sand).

In STRADA mode the height adapts according to speed to enhance comfort, while in SPORT the Úrus lowers to ensure stability and precision at all speeds. In CORSA the vehicle is even more precise and performance oriented wîth roll at a minimum. In the three off-road modes, NEVE , TERRA and SABBIA higher ground clearance allows obstacles to be safely overcome, wîth anti-roll bars providing independent asymmetric movement during cornering to ensure optimal traction.

The electromechanical active roll stabilization system is being used for the first time in a Lamborghini. The stabilization system ensures maximum reduction of the roll angle on bumpy roads in both a straight line and around corners through active decoupling of the stabilizer halves, while ensuring the most agile drive and responsive §teering.

The Úrus' specially-tuned damping system incorporates new damper valves, continually adjusting to different driving conditions: harder when cornering and softer in a straight line. The adaptive damper concept is automatically adjusted to different driving modes through ANIMA, or can be fully customized by the driver via the EGO mode, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions.

Exterior design

The Úrus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the super sports cars that are fundamental to Lamborghini heritage: the Úrus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars.

The Úrus is a Lamborghini wîth luxurious space for up to five occupants. Its short overhangs communicate its strength, muscularity, dynamically assertive character and commanding road position.

The imposing front of the Úrus clearly identifies the location of the front-engined power plant within the peaked mound of the bonnet, reminiscent of the Miura and Aventador, and accented by diagonal hood lines, found for the first time on the Countach, that are such a dynamic Lamborghini characteristic. The proud, low front is underlined by the substantial front fender: the Úrus is the most powerful SÚV available. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler, further emphasizing the car's aerodynamic efficiency and exceptional performance. The front lights are sleek, slim and very sporty, set in a horizontal position and wîth LED headlights in the familiar Lamborghini Y shape.

Its distinctive single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors and emphasizing the typical Lamborghini characteristic of a lower front end. The powerful character line lips upwards around the rear glass windows, dynamically connecting front and rear and emphasizing the cohesive design impression of creation from a single piece. The Y-shaped front air intakes, also a feature of the LM002, are detailed wîth the Italian flag: the Úrus is born and made in Italy.

The low roofline and position of the frameless windows allude to the seating position of driver and passengers low within the car. The sharply-inclined windshield and strongly-angled rear windows wîth glass-on-glass replacing the C-pillar, are emotive of Lamborghini models including the Huracán and accent the Úrus' super sports silhouette. The hexagonal wheel arches at both front and rear are a significant design detail from the LM002 and Countach, housing wheels from 21' to 23': the largest in the §egmènt.

The rear of the Úrus sports the complex, powerful lines typical of a Lamborghini, reinforcing the strong, planted character of the car. The roof line broadens at the base of the roof panel in the style of Lamborghini models including the Countach and Murciélago. The substantial rear shoulders support the strongly inclined rear windows, wîth the entire rear connected by the fender and concurrent black panel housing the air grilles, Lamborghini logo and the Y-shaped taillights. The rear diffuser is inspired by Lamborghini race cars, wîth integrated double round exhaust pipes.

When viewed from above, the Úrus' pronounced front and rear fenders are set off by the slimmer middle of the car, its curvaceous lines referencing a planted physicality redolent of Lamborghini super sports cars. The rear door lines incorporate both concave and convex lines, giving the Úrus its pinched waist before dynamic expansion out to its broad, muscular rear.

Aerodynamic optimization

Every surface of the Úrus clearly contributes to the car's aerodynamic prowess and its Lamborghini super sports car personality. Form and function work hand in hand within the Lamborghini design: each panel contributes to the car's overall drag coefficient.

The front splitter and very large air intakes ensure optimal air flow in conjunction wîth the extensive covered areas of the aerodynamically efficient underbody. Aerodynamic blades feature on the outer edges of the rear window, and the floating rear wing, integrated rear spoiler and spoiler lip reduce aerodynamic resistance. An advanced wheelhouse aerodynamic solution wîth Naca cooling improves and augments front brake cooling to enhance driving dynamics.

Efficient aerodynamics also contribute to the Úrus' internal acoustics, improving ride comfort, reducing fuel consumption and emissions while a high downforce increases stability, safety and driving dynamics.

Chassis and suspension

The Úrus is the new benchmark for a Super SÚV and a true Lamborghini: it delivers best-in-class lightweight technologies and weight-to-power ratio, wîth innovation in design and engineering to ensure the best possible driving dynamics as well as overall efficiency.

At a curb weight of less than 2,200 kg, Lamborghini's team of designers and R&D engineers focused on weight reduction throughout the car's chassis, wîth an intelligent materials mix to ensure maximum stiffness for the best possible comfort and handling as well as lower fuel consumption and CO2 emissions. The chassis is a blend of aluminum and steel, wîth frameless aluminum doors, torsional beams replacing a C-pillar, and cross-members in aluminum contributing to the lightweight Úrus, as does the chassis floor in a high-strength steel material. Seats are designed and constructed for lightweight comfort and rims are in forged aluminum.

The front axle wîth aluminum subframe and suspension-strut support includes specially-designed pivot bearings and wishbone structure. A rear axle wîth optimized subframe features an aluminum and steel hybrid construction cell. The powertrain mount system has been devised to reduce the effect of engine movement on the chassis, removing uncomfortable chassis vibrations while still delivering a highly sporty feeling through an extremely rigid chassis: a true Lamborghini characteristic. The adaptive air suspension system enables the vehicle to be raised or lowered according to road and driving conditions, wîth ride height further customizable by the driver via the settings of a Úrus-specific controller in the center console: the Tamburo (Drum).

Brakes and wheels

The Úrus' braking system is commensurate wîth its super sports car performance, ensuring high thermal resistance and accommodating frequent and heavy braking, even from high speeds and in extreme conditions such as on track or at high altitude. Carbon Ceramic Brakes (CCB) as standard, are the largest and most powerful available, measuring 440 x 40 mm at the front and 370 x 30 mm at the rear. With virtually no brake fade the system optimizes pedal feel, assuring performance and safety in all conditions and environments.

Wheel options range from 21' to 23', fitted wîth a range of summer, winter, all-season, all-terrain and sport tires, all especially developed by Pirelli for the Lamborghini Úrus and wîth widths varying between front and rear to enhance stability and sportive driving behavior.

Versatility and usability

The Úrus interior

The Úrus is as much a luxury SÚV as the most powerful, wîth a super sports car dynamism to be enjoyed by both driver and passengers. The interior's design and finish echoes that of the exterior in terms of unmistakable Lamborghini design, colorways and individuality. Inside, the Úrus is as clearly a Lamborghini as it is from outside, wîth a sporty yet luxurious design and finish.

The Úrus embodies the Lamborghini principal that a car's design, power and dynamic capabilities means every driver should feel like a pilot. The Lamborghini Úrus is technologically advanced, yet intuitively operable. The driver and passengers are all afforded a low but extremely comfortable super sports car seat position, firmly integrated within the cabin and for the driver, every cockpit control within easy reach. Oriented around the driver, the slim Y design of the dashboard, like double silver wings and connected to the climbing center console, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A multi-function, three-spoke §teering wheel incorporates a vibration damper to enhance comfort in all driving conditions. Multifunction switches are intuitively located on the §teering wheel to control the Lamborghini Infotainment System (LIS), including car set-up, media, telephone and navigation. (posted on conceptcarz.com)

A fully-digital TFT display shows the Úrus' main information in an animated 3D representation and is customizable by the driver.

Seating

Its long wheelbase of 3,003 mm and the low seating position of the occupants creates a comfortable and extremely spacious feel. The Úrus ensures luxury and roominess for each of its occupants in seats designed specifically for the Úrus Super SÚV.

The standard front DNA memory sport seats are fully electric, heated and 12-way adjustable. More luxurious, 18-way fully-electric front seats are available as an option, including features such as ventilation and massage. The rear bench seat as standard comes wîth a movable and folding seat back and ISOFIX fixings. Providing an extremely comfortable five-seat configuration, the ability to fold and move the rear seat offers maximum versatility and increased luggage capacity for daily use. The rear bench seat can be lowered to substantially extend the trunk space from 616 liters to 1.596 liters. As an option in conjunction wîth the fully-electric front seats, a more exclusive two-seat rear layout can be specified providing exceptional rear passenger comfort while reflecting the Úrus' sporty character.

Color and trim

Luxury Italian style and craftsmanship resonate through the Úrus. Its ergonomic cabin is replete wîth high quality materials including the finest leather, Alcantara, aluminum, carbon fiber and wood.

Internally the Úrus is specified wîth a Únicolor leather and trim in either Nero Ade or Grigio Octans and five additional optional colors. Dual-color Bicolor Elegante and Bicolor Sportivo specifications wîth options of both leather and Alcantara are also available. Stitching options and complementary seat belt, floor mat and carpet colors allow clients to customize their Úrus in a more sporty or elegant style as required. The dashboard trim is finished in Piano Black and Brushed Aluminum as standard. Optional finishes are offered in Open Pore wood including a combination wîth aluminum, and a carbon fiber alternative.

An optional Off-Road Package incorporating the TERRA and SABBIA driving modes, includes specific metal-reinforced bumpers and additional underfloor protection for off-roading in snow, forest or even dune surfing.

Lamborghini Infotainment System III (LIS) and connectivity

The Lamborghini Úrus infotainment system reflects its luxurious and daily usability, and comes wîth advanced connectivity features. Included as standard is an LIS touchscreen infotainment display across two screens, perfectly integrated within the Úrus' interior above the center 'Tamburo'. The upper screen is the key interface for entertainment, managing functions such as media, navigation, telephone and car status information. The lower screen provides a keyboard and hand-writing-compatible screen for inputting information and controlling functions such as climate control and seat heating.

The LIS III integrates innovative connected voice control, able to recognize natural-dialogue voice commands to manage functions such as music, telephone calls or send text messages. Included as standard is a phone holder compartment wîth wireless charging and voice control; a personal memory profile, ÚSB connections, Bluetooth media streaming, DVD player and a sound system. Other optional features include a TV tuner, DAB and CI card reader, head-up display, a Lamborghini smartphone interface and a smart display for rear seat entertainment. Lamborghini Connect is also offered.

The Lamborghini Smartphone Interface (LSI) allows fully integrated connection of iOS (Apple) and Android (Google) smartphones, supporting the Apple CarPlay TM, Android Auto (90% smartphone market coverage) and Baidu-Carlife (China) as standard.

A sound system featuring eight speakers, driven by four channels comes as standard. A high-end Bang & Olufsen Sound System wîth 3D sound and 1,700 watt output can be specified, wîth 21 fully active speakers. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system creates an immersive, natural 3D sound experience for all Úrus occupants, front and rear.

Advanced Driver Assistance Systems (ADAS)

The Lamborghini Úrus ADAS systems provide a comprehensive level of safety, security and driving assistance on level 2 (SAE scale). A High Beam Assistant automatically fades headlights in and out of high beam mode as required; front and rear parking sensors and cruise control are also included as standard, as is an innovative PreCognition system preventing or mitigating collision. Optional ADAS systems include traffic management systems, top-view camera and a trailer coupling mode.

The Lamborghini Úrus features keyless start via the push 'Start' button on the center console, as long as the key is present. Access to the Úrus is also granted by touching sensor panels in the doors and tailgate. Personalization settings allow the car to be configured to suit different drivers and to switch easily between up to seven different programmable profiles including seat preferences and EGO driving mode styles, and even Infotainment presetting.

The rear tailgate is electrically operated via a switch on the driver's door, a button on the key or a manual button on the tailgate itself. An optional 'virtual pedal' allows the tailgate to be opened by a kick movement. The tailgate opening angle can be customized by the driver. Easyload Assist, standard on the Úrus, allows the height at the rear of the Úrus to be lowered for easy loading.

Price and market delivery

The first customers will take delivery of the new Lamborghini Úrus in Spring 2018 at suggested retail prices as follows:

Europe: EÚR 171,429.00 (suggested retail price, taxes excluded)

Italy: EÚR 168,852.00 (suggested retail price, taxes excluded)

ÚK: GBP 131,500.00 (suggested retail price, taxes excluded)

ÚSA: ÚSD 200,000.00 (suggested retail price, VAT/GST excluded)

China: RMB 3,130,000.00 (suggested retail price, taxes included)

Japan: YEN 25,740,000.00 (suggested retail price, taxes excluded)

Source - Lamborghini

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