The Lincoln Continental Mark VII, later becoming the Mark VII, was introduced in August of 1983 as a 1984 model. It was a rear wheel drive luxury coupe that rested on the Ford Fox platform which it shared with the Mercury Cougar, Lincoln Continental, and the Ford Thunderbird. Trim levels included the base, Bill Blass Edition and Versace Edition.
For 1986, the Continental Mark VII was renamed the Lincoln Mark VII and given Lincoln badges. It gained federally mandated center brake light, and the Versace Edition was dropped, as was the BMW diesel engine. The LSC (Luxury Sport Coupe) added analog gauges in place of the all-digital dash. For 1988, the base trim level was discontinued, leaving the Bill Blass Edition and the performance-oriented LSC. Both had the same price. A driver-side airbag was added in 1990, as were the three-point seatbelts to the outboard rear seats. The interior controls and dashboard were redesigned, and the LSC models received 16-inch wheels.
For 1991, the Mark VII line was comprised of the LSC and the Bill Blass Edition. Pricing was similar, at just over $30,700. The engine was a high output, overhead valve V8 displacing 302 cubic-inches and delivering 225 horsepower. It was mated to a four-speed overdrive automatic with disc brakes located at all four corners. It had unibody construction and a rack-and-pinion steering system. The standard equipment list was extensive - anti-lock system, electronic air suspension with automatic level control, power antenna, illuminated and keyless entry, electronic climate control, dual exhaust, and driver's side airbag. Options included a JBL audio system, cellular phone, anti-theft system, power moonroof, and monochromatic paint.
A Special Edition Package added monochromatic paint and BBS wheels. The Bill Blass coupe had a 3.27 rear axle radio, BBS wheels, handling suspension, and constant-rate steering.
