2020 Lamborghini Urus

A super sports car soul and the functionality typical for an SÚV: this is Lamborghini Úrus, the world's first Super Sport Útility Vehicle. Identifiable as an authentic Lamborghini with its unmistakable DNA, Úrus is at the same time a groundbreaking car: the extreme proportions, the pure Lamborghini design and the outstanding performance make it absolutely unique. Úrus' distinctive silhouette with a dynamic flying coupé line shows its super sports origins, while its outstanding proportions convey strength, solidity and safety. Without a doubt the factors at the heart of Úrus' success are advanced design, extraordinary driving dynamics and thrilling performance. All these features allowed Lamborghini to launch a Super Sport Útility Vehicle remaining loyal to its DNA.
Úrus conveys its utmost versatility also in its design, which meets the requirements of a wide variety of customers with Style packages, exterior details in carbon fiber or the Off-Road package.




Exterior Design
Lamborghini Úrus has a cutting-edge, distinct and streamlined design with multiple souls: sporty, elegant and off-road. Its muscular surfaces make it appear strong and self-secure, while the mixed tires allow a luxury super sports car look. All the surfaces are designed with a clear attention to functionality. Some Lamborghini details and iconic shapes can be immediately recognized at first glance, such as the 'Y' and the hexagon elements, the front bonnet with center peak and the cross lines on rear door. The extreme proportions and the single silhouette line make Úrus a real Lamborghini. Furthermore, its proportions are unique since it is the lowest SÚV in its class. Úrus design took inspiration from the heritage of the LM002 in regard to the power dome showing the position of the engine and the significant diagonal lines, while the frameless doors recall the iconic Marcello Gandini line.


interior
In the Lamborghini Úrus interior, luxurious Italian craftsmanship meets state-of-the-art technology. The aeronautic design and the driver-oriented instrument concept with three TFT screens (one for the instruments, one for infotainment and one for comfort functions, including virtual keyboard feature with hand-writing recognition) put the driver's needs at the forefront and make the overall experience more comfortable and enjoyable. The dashboard architecture follows the 'Y' theme inspired by iconic Lamborghini models. The interior can be customized, starting from the five-seater architecture with bench seat, or four seats with two individual back seats, and be made even more elegant or sportier, through the selection of different kinds of colors and materials, such as: natural leather, Alcantara®, wood finish, aluminum or carbon – with the option for further sophistication on select materials through contrast stitching or Q-citura. Úrus features the largest range of options ever presented on a Lamborghini , with multiple souls converging to create a unique vehicle. Furthermore, Lamborghini Úrus is the first five-seater super sports car.



Engine & Transmission
Lamborghini Úrus integrates a V8 bi-turbo engine with a maximum power output of 478 kW / 650 HP, the best weight-to-power ratio on the SÚV market. For this reason, Úrus' performance level is unrivalled. The 8-gear automatic transmission, together with the permanent 4-wheel drive system with active torque vectoring, enable the driver to perform exceptionally on every occasion and in every situation. Úrus can be enjoyed whether in the city, on the racetrack, on a snowy mountain, on gravel country roads or in the desert. The torque is directed mainly to the rear axle, so that the general dynamic behavior is sport-oriented.

Safety & Assistance Systems
Lamborghini Úrus is a versatile car in which the latest technologies offer an unparalleled level of everyday usability. It is set up with the latest safety and driving technology systems that can be tailored to different customers' needs. Úrus is easy and safe to drive: it ensures maximum comfort and safety at 360° for city driving and long trips. An array of features makes the drive very comfortable, and great attention has been given also to the rear passengers' comfort. There are three ADAS (Advanced Driver Assistance Systems) packages: 'Úrban Road', 'Full ADAS' and 'Highway'. They contain new, innovative and intelligent assistance and safety systems enabled to suit individual driving preferences.

Anima
What really makes Úrus a true Lamborghini is the electronic platform that controls the systems and radically transforms its dynamic behavior, taking the driver experience to another level. The ANIMA Selector is the secret of Lamborghini driving dynamics, the key command to choose the desired setup. The vehicle adapts according to the driving mode selected. There are three on-road modes: STRADA for easiness of driving, comfort and safety; SPORT for agility, responsiveness and fun to drive; CORSA for precision and maximum performance. The three off-road modes enhance the Úrus performance even more: NEVE ensures ease and safety even on slippery surfaces; TERRA ensures comfort and ease in off-road conditions; SABBIA is perfect for sandy surfaces. Finally, the EGO mode enables the driver to redefine the vehicle's dynamics according to preferences and needs in terms of steering, suspension and traction.

Source - Lamborghini