conceptcarz.com



Image credits: © Mercedes-Benz.

2021 Mercedes-Benz Project MAYBACH

Project MAYBACH with Virgil Abloh: an installation in homage to a visionary, trusted partner and collaborator

2021 Mercedes-Benz Project MAYBACH
Following the wishes of Virgil's family, Mercedes-Benz is honored to reveal Project MAYBACH: a collaborative electric show car designed to inspire the next generation, and forever question the status quo.

On December 1, 2021, in lieu of an intimate press event, Mercedes-Benz pays tribute to Virgil Abloh by opening the doors of the Rubell Museum to showcase Project MAYBACH to the public from December 1st – December 2nd, with access offered exclusively to students from local design schools from 11:30am to 12:30pm on December 1st. A humble contribution to Virgil's vast legacy, the Mercedes-Maybach show car exemplifies the possibilities of future design and is the result of an on-going cooperation with the polymath artist, architect, creative director, fashion designer and philanthropist; driven by a shared passion to enrich the conversation around luxury design.2021 Mercedes-Benz Project MAYBACH
'Mercedes-Benz is devastated to hear of the passing of Virgil Abloh. Our sincere thoughts are with Virgil's family and teams. Now opening the world of our collaboration, and Virgil's unique vision, to the public, we want to respectfully celebrate the work of a truly unique design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.' Mercedes-Benz AG.

2021 Mercedes-Benz Project MAYBACH
Introducing Project MAYBACH


2021 Mercedes-Benz Project MAYBACH
A design unlike anything that has been developed by Mercedes-Benz, every element of Project MAYBACH has been built from scratch. Abloh, collaboratively with Gorden Wagener, has interpreted Mercedes-Maybach's luxury identity with a new design language and pushed the boundaries of function, style, and collaborative creativity. Inspired by the great outdoors and recontextualizing a traditionally metropolitan brand within a distinctly off-road environment, the 2-seater, battery-electric off-road coupe combines huge Gran Turismo proportions, large off-road wheels and distinctive attachments.

A key focus for both Abloh and Wagener was a responsible vision of future design. Complete creative freedom – untethered by production requirements - enabled the design teams to conceptualize what the future of electric travel could look like. For example, under the transparent surface of the front hood of the show car are solar cells that increase the imagined range of the Project MAYBACH.

Never afraid to spark conversation through provocative design, Project MAYBACH channels Abloh's passion to challenge the status quo and re-write the rulebook of aspirational design. The X-Factor nature of Project MAYBACH results not only from its breathtaking size - nearly 20 feet long - and characteristics, but above all from its unique contrasts; most notably through how naturally authentic Mercedes-Maybach design elements are harmoniously combined with a new Outdoor Adventure design motif.


The power of Abloh's work is not only from the product design, but also the exploratory conversations that his work ignited. While the Project MAYBACH show car was inspired by how one could explore nature within a uniquely luxurious context with Maybach, the Mercedes-Benz teams thank Virgil Abloh for the inspiration to explore the power of cross-industry dialogue to imagine a better, more inclusive future.

Further details on design-specific elements are available on request.

Source - Mercedes-Benz

Recent Vehicle Additions

Related Automotive News

Mazda At 100 | The Quest For Sustainable And Fun Vehicles

Mazda At 100 | The Quest For Sustainable And Fun Vehicles

Since its inception Mazda has focused on efficient cars without compromising driving fun. Mazdas first hydrogen prototype was revealed in 1991, while the first EV concept revealed in 1972. Skyactiv Technology, introduced in 2012, focuses on effic...
BMW At The IAA Cars 2019 In Frankfurt

BMW At The IAA Cars 2019 In Frankfurt

Franfurt am Main. The BMW stand at the IAA Cars 2019 international motor show in Frankfurt am Main focuses on the theme of future driving pleasure. Alongside the latest new additions across a broad range of segments revealed by BMW as part of...
Genesis Essentia Concept Named 2019 Idea Award Winner

Genesis Essentia Concept Named 2019 Idea Award Winner

SEOUL, South Korea, August 22, 2019 – Today, the Industrial Designers Society of America (IDSA) awarded the Genesis Essentia Concept with a Gold International Design Excellence Award (IDEA) for Automotive and Transportation. This is the brands...
BMW Group Electrifies The Los Angeles Auto Show With A To-Be-Announced World Debut And North American Premieres

BMW Group Electrifies The Los Angeles Auto Show With A To-Be-Announced World Debut And North American Premieres

Additional featured vehicles include the World Premiere of the first-ever BMW M3 CS, North American Premiere of the BMW X7 Concept, the BMW 8 Series Concept, and the BMW M5. New BMW of North America President %26 CEO, Bernhard Kuhnt, to Address Media...
BMW: PAVING THE WAY FOR A SUSTAINABLE FUTURE

BMW: PAVING THE WAY FOR A SUSTAINABLE FUTURE

The new BMW 330e and BMW 225xe Plug-in-Hybrid Electric Vehicles. BMW Light and Charge technology provides a cutting-edge charging solution. £40 million to boost green cars across the UK. Hydrogen fuel cell technology offering long range, short re...
© 1998-2022. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.


Vehicle information, history, and specifications from concept to production.
Follow ConceptCarz on Facebook Follow ConceptCarz on Twitter RSS News Feed

Conceptcarz.com
© 1998-2022 Conceptcarz.com Reproduction or reuse prohibited without written consent.