DESIGNWORKSUSA PARTNERS WITH PANASONIC AVIONICS TO CREATE FLEXIBLE IN-FLIGHT ENTERTAINMENT EXPERIENCE.

September 16, 2014 by BMW

Los Angeles…BMW Group Design DesignworksUSA, a subsidiary of BMW Group and creative consultancy, partnered with Panasonic Avionics to design a next-generation user interface template for X Series in-flight entertainment (IFE) systems using Panasonic's eXcite2 interactive creation tool. eXcite2 offers airlines a templated format for their IFE system interactive that can be customized for an individual airline's unique branding and content. This flexible and sophisticated IFE collaboration will be revealed at the Airline Passenger Experience Association (APEX) Expo on September 15, 2014 in Anaheim, CA.

Panasonic Avionics asked DesignworksUSA to collaborate because of their strong history in interface design and ability to create premium interactions. The design challenge was to create a template that was flexible enough to work with varied airline environments while still retaining an elegant and sophisticated user experience. eXcite2 offers airlines a cost-effective, out of the box solution with great flexibility in branding and service options. The user interface was designed specifically to adapt to multiple brands. It provides a powerful set of tools that allow an airline to customize both the aesthetics and functionality of the graphical user interface. An airline manufacturer can customize the service experience expanding the revenue generating options with advertising, food and beverage, as well as duty free shopping. Overall, the new user interface provides a customizable and quick to market solution that enhances an airline's brand.

'DesignworksUSA's deep knowledge in interface design and branding helped contribute to the successful collaboration with Panasonic Avionics.' said Laurenz Schaffer, President, BMW Group DesignworksUSA. 'We understood how to create a system that maximizes individualized application for different airlines while emphasizing each airline's unique brand attributes.'