Mercedes-Benz and EURONICS extend partnership in the DTM

October 17, 2014 by Mercedes-Benz

•Mercedes-Benz and EURONICS will line up again together in the 2015 DTM season

•Third year of successful partnership with EURONICS, one of Germany's leading buying groups in the consumer electronics sector

•Gary Paffett to line up again in EURONICS Mercedes AMG C-Coupé

Mercedes-Benz and EURONICS, one of the leading buying groups in the German consumer electronics market, intend to continue their successful partnership. Since the start of the 2013 DTM season, EURONICS have been the main sponsors of the blue EURONICS Mercedes AMG C-Coupé with the yellow star driven by Gary Paffett. With 20 wins to his name, the Briton has achieved the most wins of any driver currently active in the DTM.

EURONICS and Mercedes-Benz appeared together as partners at a number of joint events held during the 2014 season. The International Consumer Electronics Fair (IFA) in Berlin was one of last year's highlights. The EURONICS trade stand revolved around the DTM. The group invited visitors to its stand to participate in a 'trend race' and to try out the racing simulator, which, of course, was also tested by Gary Paffett. A EURONICS Mercedes AMG DTM car was also on display in Berlin at their stand.

Benedict Kober, Member of the Board at EURONICS Deutschland eG: 'This joint cooperation with Mercedes AMG in motor racing is a great success for EURONICS. Sponsorship increases awareness of our brand and gives it an emotional dimension. Of course, we would like to be higher up the standings this season, but that's ultimately what makes motor racing so interesting, that it is very difficult to predict how the series is going to progress. The main point is that both EURONICS and Mercedes share the desire to always do their best and so, we will start the new 2015 season with that in mind.'

Wolfgang Schattling, Head of Motorsport Marketing Communications: 'We aim to develop long-term partnerships in the DTM and are delighted to continue our successful cooperation with EURONICS next year. EURONICS is a strong brand whose values ​​perfectly fit our own. Having the best possible technology and being passionate about always doing your best play a key role both in motor racing and in the consumer electronics market. I am certain that we will be able to implement more exciting joint projects in our third year to our mutual benefit.'

About EURONICS:

UHD (ultra high definition), smart wearables, 'smart home' and extremely energy-efficient household appliances are just as much a part of the EURONICS range as are more conventional consumer electronics products. In Germany, the cooperative has over 1,600 members at more than 1,800 locations and approximately 12,000 employees. A comprehensive range of services, advice tailored to the needs of the individual and qualified personnel are the common features of the, usually, owner-run shops and specialist stores. EURONICS are among the leading players in the industry in Germany with a gross turnover of 3.3 billion euros in the year 2012/2013.

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EURONICS Deutschland eG is a partner of the EURONICS International European purchasing and marketing group based in Amsterdam. Currently, the group has more than 11,000 outlets in Europe and grossed 16.7 billion euros in 2012. Some 6,400 member companies employ more than 50,000 staff. In Europe, EURONICS is the largest buying group in the sector.

For more information, visit: www.euronics.de