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Pierce-Arrow introduced the lower-priced Series 80 models to help render their poor financial health. Sadly, it did not provide the financial assistance they were seeking. A new plan was needed; more specifically, new models were required. With little money available for development, the short-term solution was an alliance with the Studebaker Company, which was cash-rich at the time. Though it was called a 'merger', the resulting deal was actually more of an acquisition of Pierce-Arrow by Studebaker. Studebaker provided the necessary funds Pierce-Arrow was seeking and enabled the development of a new eight-cylinder engine.
The new engine had an L-head design and weighed 100 pounds less than the big T-head six it replaced. It was rated at 125 brake horsepower and offered 25 percent more power from a 12 percent smaller displacement.
The new Model 133, named for its wheelbase, started at $2,775. It was available in no fewer than 12 body styles and contributed to record 1929 sales levels of 8,000 units, an accomplishment that would sadly never be repeated.
This 1929 Pierce-Arrow Model 133 Club Brougham has a well-known history from the Pierce-Arrow Society. It is one of six known examples within the 2001 Pierce-Arrow Register. All of its mechanical, electrical, and chassis components were rebuilt between 1989 and 2006. It has a recent exterior finish and is fitted with many desirable features including dual side-mounted spare tires with original Pierce-Arrow mirrors, wire wheels with new snap rings, a luggage rack, and a body-colored trunk.
In 2009, this example was offered for sale at the Vintage Motor Cars of Meadow Brook presented by RM Auctions. It was estimated to sell for $50,000 - $60,000. As bidding came to a close, the lot failed to sell after reaching a high bid of $37,500.By Daniel Vaughan | Sep 2009
The new engine had an L-head design and weighed 100 pounds less than the big T-head six it replaced. It was rated at 125 brake horsepower and offered 25 percent more power from a 12 percent smaller displacement.
The new Model 133, named for its wheelbase, started at $2,775. It was available in no fewer than 12 body styles and contributed to record 1929 sales levels of 8,000 units, an accomplishment that would sadly never be repeated.
This 1929 Pierce-Arrow Model 133 Club Brougham has a well-known history from the Pierce-Arrow Society. It is one of six known examples within the 2001 Pierce-Arrow Register. All of its mechanical, electrical, and chassis components were rebuilt between 1989 and 2006. It has a recent exterior finish and is fitted with many desirable features including dual side-mounted spare tires with original Pierce-Arrow mirrors, wire wheels with new snap rings, a luggage rack, and a body-colored trunk.
In 2009, this example was offered for sale at the Vintage Motor Cars of Meadow Brook presented by RM Auctions. It was estimated to sell for $50,000 - $60,000. As bidding came to a close, the lot failed to sell after reaching a high bid of $37,500.By Daniel Vaughan | Sep 2009
2009 Vintage Motor Cars of Meadow Brook
Pre-Auction Estimates :
USD $50,000-USD $60,000
High Bid (Lot was not sold)
USD $37,500
1929 Pierce-Arrow Model 125 Auction Sales
Recent Sales of the Pierce-Arrow Model 125
(Data based on Model Year 1929 sales)
1929 Pierce-Arrow Model 133 Touring with Tonneau Shield Sold for USD$92,400 2024 RM Sothebys : ModaMiami | |
1929 PIERCE-ARROW MODEL 133 LANDAU CLUB SEDAN Chassis#: 2003489 Sold for USD$132,000 2023 Barrett-Jackson : Scottsdale, Az. | |
1929 Pierce-Arrow Model 125 Roadster Chassis#: 2003923 Sold for USD$67,100 2020 RM Sothebys : The Mitosinka Collection | |
1929 Pierce-Arrow Model 125 Roadster Chassis#: 2004504 Sold for USD$82,500 2019 RM Sothebys : Hershey | |
1929 Pierce-Arrow Model 125 Roadster Chassis#: 2004504 Sold for USD$89,600 2019 RM Sothebys : Scottsdale Arizona | |
1929 Pierce-Arrow Model 125 Coupe Sold for USD$63,250 2018 RM Sothebys : Fort Lauderdale | |
1929 Pierce-Arrow Model 125 Roadster Sold for USD$64,900 2014 Auctions America - Auburn Fall | |
1929 Pierce-Arrow Model 133 Tonneau Cowl Phaeton Chassis#: A6726 Sold for USD$132,000 2014 RM Auctions - Amelia Island | |
1929 Pierce-Arrow Model 125 Coupe Chassis#: 2005556 Sold for USD$74,250 2013 RM Auction - Hershey | |
1929 Pierce-Arrow Custom Brougham Chassis#: A3476 Sold for USD$176,000 2012 RM Auctions - The John Staluppi Collection | |
1929 Pierce-Arrow Model 125 Roadster Chassis#: 2000243 Sold for USD$75,900 2012 RM Auctions - The Charlie Thomas Collection | |
1929 Pierce-Arrow Sold for USD$22,000 2012 Auctions America - Auburn Fall | |
1929 PIERCE-ARROW LANDAU COUPE Sold for USD$40,700 2011 Auctions America - Spring Auburn | |
1929 Pierce-Arrow Series 133 Roadster Sold for USD$83,600 2011 Worldwide Auctioneers - The Houston Classic Weekend | |
1929 PIERCE-ARROW 2D Sold for USD$48,400 2011 Auctions America - Fort Lauderdale | |
1929 Pierce-Arrow 133 Club Brougham Sold for USD$46,750 2010 Auctions America : Auburn Collector Car Auction | |
1929 PIERCE-ARROW CLUB BROUGHAM Sold for USD$33,000 2001 Barrett-Jackson - Scottsdale 2001 |
Pierce-Arrow Model 125s That Failed To Sell At Auction
1929 Pierce-Arrow Model 125's that have appeared at auction but did not sell.
Vehicle | Chassis | Event | High Bid | Est. Low | Est. High |
---|---|---|---|---|---|
1929 Pierce-Arrow Model 125 Coupe | 2005556 | 2020 Bonhams : Amelia Island Concours | $75,000 | $85,000 | |
1929 Pierce-Arrow Model 125 Dual Cowl Phaeton | 2005467 | 2012 Bonhams Preserving the Automobile: An Auction at the Simeone Foundation | $80,000 | $100,000 | |
1929 Pierce-Arrow | 2010 Mecum Kissimee Auction | $60,000 | |||
1929 Pierce Arrow Model 125 | 2003956 | 2009 Vintage Motor Cars of Meadow Brook | $100,000 | $140,000 | $180,000 |
1929 Pierce Arrow Model 125 | 2007674 | 2009 Vintage Motor Cars of Meadow Brook | $37,500 | $50,000 | $60,000 |
Vehicles With Comparable Market Values
Similar sales to the $77,903 range.
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1929 Pierce-Arrow Model 125
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