1927 LaSalle Model 303 Rumbleseat Roadster

LaSalle offered eleven standard body styles, all built by Fisher, ranging in price from $2,495 to $2,975, and four custom Fleetwood models. The most expensive model - the Transformable Town Cabriolet - was priced at $4,700. Though it was a high price tag for the era, it was the same quality offered on the Cadillac models, yet priced at nearly $1,000 less. Customers realized this and nearly 16,850 examples were purchased in the calendar year, twice the sales rate of parent Cadillac.

This 1927 LaSalle Model 303 Roadster was given a body-off restoration in the late 1990s. It is painted maroon and black with black leather seats and matching pocketed door panels. The floor carpet is gray. There is a rumble seat, a black canvas top, and body-color wire wheels.

In 2009, this example was offered for sale at the Vintage Motor Cars of Meadow Brook presented by RM Auctions. It was estimated to sell for $70,000 - $90,000. As bidding came to a close, the lot had sold for $60,500, including the buyer's premium.

By Daniel Vaughan | Sep 2009