On January 11th of 1956 DeSoto announced it had been selected to pace the 1956 Indianapolis 500 Race. DeSoto chose a Fireflite convertible featuring special interior and exterior trim features. The car was equipped with an Adventurer 341 CID Hemi motor, producing 329 horsepower. A heavy-duty transmission and stiffened suspension completed the performance features. All this allowed the Pace Car to reach a top speed of 144 mph. The interior and exterior were sprinkled with liberal amounts of gold trim, all of which were later used on the 1956 Adventurer. The Pace Car was often referred to as a 'Pacesetter,' a name conceived by DeSoto management. Because the Pace Car was never designated as a separate model, no accurate production records exist. It is believed that no more than 500 were produced, with only about 35 remaining today.
Convertible Pace Car
This limited edition Pace Car, which is one of 25 remaining, from a production thought to be as few as 100. It is equipped with a rare 15 jewel 'DeSotomatic' self-winding steering wheel clock and a 16 2/3 RPM Highway Hi-Fi Record Player. [Read More...]
Convertible Pace Car
This 1956 DeSoto Indianapolis Pace car was a Fireflight convertible, which was distinguished by being trimmed with a DeSoto Adventurer interior, gold wheel covers, grill, and medallions. This example is one of approximately 25 remaining from a produc [Read More...]
Sold for $115,500 at 2012 RM Auctions. Sold for $75,000 at 2015 Mecum. In 1955, DeSoto unveiled Virgil Exner's fresh new 'Forward Look' lineup and sales nearly doubled over the previous year. Their flagship for 1955 was the FireFlite. It had a plush interior and like all DeSotos, was powered by Chrysler's Firedome Hemi [Read More...] By Daniel Vaughan | Feb 2016
In 1955 the DeSoto Fireflite was wider and longer than previous DeSoto models. It came equipped with a V8 engine and PowerFlite automatic transmission. Multiple colors were used to highlight design details such as the fang-shaped panels. The windshield was DeSotos first wrap-around design. The interior was new and slightly radical with a dual cockpit gull wing theme. The PowerFlite automatic was operated by a Flite-Control lever located on the dashboard. There was ample space to accommodate six adults comfortably. The bench seats were long and comfortable, available in leather upholstery. Under the hood lurked a powerful V8 engine producing 255 horsepower. It could propel the car from zero-to-sixty in less than eleven seconds with a top speed of 110 miles-per-hour. This was more standard horsepower than most other manufacturers were offering on their vehicles.
The DeSoto was more than an exercise in design it was a unique riding experience. For the driver and passengers the engine and road noise was practically not existent. The suspension was smooth and there was comfortable performance. It was a lot of car for the money. The 1955 DeSoto's sold extremely well with over 114,765 examples produced, the best for the company since 1946. For 1956 DeSoto continued to climb the automotive industry ladder reaching 11th place in total production with 110,418 examples. However, this trend was temporary for the company; in five years time it was out of business.
In 1956 a gold and white Fireflite convertible was the official pace car for the 1956 Indianapolis 500, a prestigious responsibility. The word 'DeSoto' adorned the doors, painted in large block letters. On the raceway was a fitting slogan, 'DeSoto Sets the Pace.'
For 1957 the DeSoto appearance was modified with the help of Chrysler Corporation's head stylist, Virgil Exner. The design was bold and radical with tail fins, dual oval exhaust, and triple lens taillights. At speed, the tail fins served a purpose by improve stability. The versatility of the Fireflite was expanded with the addition of a station wagon. The cars built during 1957 were spectacular in design but poor in quality. Some of the models leaked and were unable to keep the rain out of the vehicle during a storm. Other had defective transmissions, power steering units, radiators, and a slew of the other problems. Many were prone to early rusting. This was the down fall that DeSoto endured and ultimately, unable to recover.
The DeSoto Fireflite was an exquisite car with bold styling and proven performance. By Daniel Vaughan | Dec 2007
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