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1970 Continental Mark III Image Right
 

1969 Lincoln Continental news, pictures, specifications, and information

Hardtop Coupe
 
The long-hood/short-deck Continental Mark III made its debut in April 1968 as a 1969 model, and continued with subtle changes through the 1971 model year. Unlike the $10,000 Continental Mark II from 1956, the $6,585 (without options) Mark III was designed to be a mass-produced challenge to the Cadillac Eldorado. Although 'purists' consider the Lee Iacocca creation a bit 'commercial', the Mark III outsold Eldorado from day one.

The early production Mark III shown is a 3,600-mile car that's still riding on its four original tires. It was purchased new by a gentleman who usually drove Mercedes-Benz cars, but fell in love with the Mark III styling. The car was kept indoors, in a finished room, with full air conditioning and heat, until the day he sold it in 1994 and it continues to be carefully conserved in the present owner's condition.

The elegant deep brown/burgundy color combination seen on this Continental was featured in the introductory Mark III advertising campaign.
The name 'Continental' was inspired by the 1940's Lincoln Continental powered by a large 12-cylinder engine. Bentley had used the name Continental on their model line, adding to the ambiance and prestige. In 1956 the Ford Motor Company formed the Continental Division for the production of the Mark II. Its general manager was William Clay 'Bill' Ford, son of Edsel Ford and grandson of Henry Ford. Many people associated the Continental as a Lincoln because it featured the trademark Lincoln spare-tire hump in the trunk lid and it was sold and serviced at Lincoln dealerships. Many of the mechanical components were courtesy of Lincoln such as the drivetrain. The Continental Division lasted until 1957 when it was merged with Lincoln and the Continental Mark II was added as Lincoln's flagship model. The name 'Continental' would stay with the Mark line until the introduction of the Mark VII in 1984.

There never was a model designated as a Lincoln or Continental Mark I.

The Continental Mark II had an understated beauty; it was elegant without the need to be flamboyant. Unlike the flashy American style of the time, it was very tasteful in its design. It did not use chrome, two-tone paint, or sharp styling cues to accentuate its beauty. At the front was an egg-crate style grille and straight fenders. The hood was long and curvy, perfect for concealing the 6-liter engine. Mounted on the hood and in the back was the four-pointed star that later became Lincoln's emblem. The Lincoln 368 cubic-inch V8 was matted to a Lincoln three-speed automatic transmission. The back had the signature Lincoln spare-tire hidden in the trunk lid. Though sharing many similarities with the Thunderbird, these were completely different machines. The Continentals were mostly hand made; the paint was applied multiple times and then sanded, double-lacquered, and polished.

These rolling works of art were very costly. The $10,000 sticker price was equivalent to a Rolls-Royce. Top-of-the-line American luxury brands, such as Cadillac, were selling for around $5000. Even at these high prices, Ford still lost an estimated $1,000 per car. At the time Ford was a private company and was willing to incur these losses but when Ford became a public company, losses were not permitted. A stock Mark II was $10,000 in 1956. Derham and Hess & Eisenhardt both estimated a convertible conversion to cost $18,000 to custom build. That's why there were so few Mark II convertibles.

The Continental was sold to the rich and famous. Anyone who could afford the cost was welcome. Famous buyers included Elvis Presley, Frank Sinatra, Louie Prima, Dwight Eisenhower, Barry Goldwater, Spike Jones, Nelson Rockefeller, Henry J. Kaiser, Howard Johnson, the Shah of Iran, and many other celebrities owned them.

The Continental Mark II was debuted to the public at the Paris Motor Show in 1955. During the close of 1955, around 1300 Mark II's were sold. For the entire 1956 model year, another 1300 were sold. In 1957, around 450 were produced for a total of just over 3000. Around 1500 still exist in modern time. Only three convertibles were created.

Mark III
The Lincoln Continental Mark III was produced from 1969 through 1971. Actually, in 1958 the Continental Division of Ford tried to produce the Continental Mark III but sales and production never really materialized. The onset of the 1958 recession accelerated the demise of the Continental Division.

The 1969 Mark III was introduced in 1968 as a 1969 Model year. It was positioned to compete with Cadillac's Eldorado. The Mark III was, in many ways, a luxury version of the Ford Thunderbird. The Mark III and Thunderbird shared many mechanical components; their styling was similar and both were built at Ford's Wixom, Michigan plant. The engine was a Ford 429 enlarged to 460 cubic-inches.

In the back was the signature spare-tire bulge, though no spare-tire was housed in this enclosure. The design was rectangular and smooth. It was taller, larger, 300 pounds heavier, more powerful and luxurious than the Thunderbird. Power brakes, steering, windows, headlamps and front seats were all standard. Vinyl with cloth inserts was standard with leather being optional. The door trim panels and instrument panels were either rosewood or oak, depending on the interior color chosen.

The vinyl roof was popular, even though it was optional. Other options included a variety of radios, 8-track tape players, and air conditioning. Both front seats were power adjustable, but for an additional cost additional power adjustments could be installed. An automatic headlamp dimmer could be ordered, meaning that it would dim automatically for oncoming cars. Anti-lock brakes, cruise control, and a limited slip differential were available for an additional cost.

In its introductory year, nearly 31,000 examples were produced. Though the Eldorado had better slightly stronger sales, this was still a very respectable start for a long and successful series.

In 1970, 21,432 examples were sold. The following year, 27,091 were sold. Even though the best year was in 1968, sales had begun in 1968. Meaning that the sales sold in 1968 and 1969 were counted together.

In 1970 the vinyl roof became standard and the windshield wipers were made recessed. The interior trim was now real wood. A locking steering column was introduced. Radial tires were standard equipment.

1971 was the final production year for the Mark III. Tinted glass, SureTrak anti-lock brakes, and automatic climate-controlled air-conditioning became standard.

Mark IV

In 1972, the Lincoln Continental Mark IV was introduced and would stay in production until 1976. It was similar to its predecessor but grew in both length and width. It still shared a platform with the Thunderbird and in many respects, were similar.

There were few differences of the Mark III and the Mark IV. The Mark IV was slightly rounder, the wheel openings were a little different, and optional opera windows were installed. The grille was longer and a new bumper adorned the front of the vehicle. The popular vinyl roof was now standard. In 1973, a new federally mandated 5 mph bumper was installed.

Under the hood was a 460 cubic-inch Ford 385 Series V8 capable of producing just over 210 SAE horsepower. Power was sent to the wheels courtesy of a C6 3-speed automatic transmission.

Sales were strong for the Mark IV with the lowest production year being in 1975 with 47,145 units sold. 1973 was the strongest year for sales with 69,437. With total sales amounting to 278,559 for the five years of production, the average total sales per year was 55719.

1976 had strong sales partly because of the newly introduced Designer Series. These were special edition Mark IV that were given color, trim and interior choices by famous designers. The designers' signature was placed on the opera windows and a 22 karat gold plated plaque could be found on the instrument panel. The gold plaque could be engraved with the original owners' name.

There were four designer editions offered: Bill Blass Edition, Cartier Edition, Givenchy Edition, and Pucci Edition. The Bill Blass Edition was dark blue with cream accents; the Cartier Edition was dove grey; The Givenchy Edition was aqua blue; and the Pucci Edition was in red and silver.

Mark V
In 1977, In Lincoln Continental Mark V replaced the Mark IV, and would stay in production for only three years, ending in 1979.

In comparison to its predecessor, it was rounder, longer and wider and no longer built on a Ford Thunderbird platform. The engine was downgraded to a Ford 400 cubic-inch small-block engine. The Ford 385 460 cubic-inch was available, except in California, as optional equipment until 1978.

The Continental Mark V was a big and heavy car. It averaged 7 mpg under normal driving conditions and 3.5 mpg under full acceleration. Ford was close to violating the Corporate Average Fuel Economy law so in 1980, a smaller Continental was introduced.

Mark VI
The Lincoln Mark VI was introduced in 1980 and stayed in production until 1983. It was smaller version of its predecessor with minor design revisions. The headlight covers and steering wheel were new. Under the hood was a 5-liter eight-cylinder engine. With the reduced weight and a smaller engine, fuel economy improved.

Mark VII
The Lincoln Continental Mark VII, later just called the Mark VII, was introduced in 1984 and produced until 1991. The Mark VII sat atop the Ford Fox platform, had originally been used for the Ford Fairmont and Mercury Zephyr.

From 1984 through 1985, a special edition Versace Designer Edition could be ordered. A Bill Blass Designer Edition was produced from 1984 through 1992. The Luxury Sport Coupe was produced from 1984 through 1992 while the LSC SE was produced from 1990 through 1992.

The Mark VII continued the ambiance set-forth by its predecessors. Leather seating and all-power options were standard. This included a computer message center, digital instruments, keyless entry and more. The luxury sport coupe (LSC) version after 1986 was did not receive all these amenities.

The ride was smooth thanks in part to a full airbag suspension and electronic ride control system. Power was sent to the wheels courtesy of a four-speed automatic transmission. Under the hood was a 5-liter High Output SEFI or throttle body fuel injected V8 capable of producing nearly 230 horsepower. In 1998 the horsepower was further increased after the throttle body was enlarged and better flowing cylinder heads were adapted.

The Mark VII had electronic 4-channel antilock brakes and composite headlights; the first American vehicle to use these features.

Mark VIII
The Mark VIII was the next iteration in the long line of the Mark Series. It was produced from 1993 through 1998. The base 2-door coupe was powered by a 4.6 liter DOHC V8 producing 280 horsepower while the LSC models produced 290 horsepower. The LSC model versions, produced from 1995 to 1996 was the first American vehicle to be equipped with HID headlights. The 1997 through 1998 LSC models continued the HID headlights but with larger housings.

Slow sales resulted in the cancellation of this luxury car series. A Lincoln MK9 Concept was introduced in the early 2000's, but plans of production seem doubtful.

By Daniel Vaughan | Sep 2008
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1970 Continental Mark III Image Right
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