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2007 Kia Optima news, pictures, and information

Kia Optima Earns Five Star Safety Rating From U.S. Government

Five Star Ratings Achieved for Frontal and Side Impact Crash Tests
The 2007 Kia Optima has earned the highest possible safety rating – five stars – for all seating positions in the latest frontal and side impact crash tests by the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA).

Optima combines distinctive styling with a longer wheelbase, a wider track, increased horsepower, better fuel economy and dramatically improved driving dynamics for enhanced performance and passenger comfort. With six standard airbags, including full-length side-curtain airbags, the all-new Optima continues Kia's commitment to offering the highest level of standard safety features in all of its vehicles.

'We are extremely pleased and not at all surprised with Optima's performance and resulting five-star rating in NHTSA's recent testing,' said Len Hunt, executive vice president and COO of Kia Motors America. 'The latest five-star rating is further evidence of our commitment to building high quality vehicles with unprecedented levels of standard safety and convenience features.'

Priced under $17,000, Optima employs standard front active headrests that move up and forward to help mitigate neck injuries to front occupants in the event of a rear-impact collision, and an energy-absorbing steering column helps reduce the possibility or severity of chest injury to the driver in a collision.

The 2007 Optima offers consumers a generous list of desirable features and a distinctive exterior design, blending modern and sporty styling cues for distinctive character both inside and out. Available in four-cylinder and V6 variations, and in two trim levels: LX and EX, all 2007 Optima models offer myriad standard features such as air conditioning, power windows and door locks, heated outside mirrors, six-way adjustable driver's seat, AM/FM/CD audio system with six speakers, 60-40 split folding rear seats, four-wheel disc brakes and a Tire Pressure Monitoring System (TPMS).

Earlier this year, Optima earned a 'Good' rating – the highest possible – from the Insurance Institute for Highway Safety (IIHS) for its remarkable safety performance with top marks in the frontal and rear impact tests.

Source - Kia

New Optima Reinforces KIA's Growing Brand Strengths

All-New Sedan Was Designed To Deliver High Levels of
Style, Performance, Safety and Value in a Competitive Segment
When the Kia Optima first arrived in the U.S. market it stood out as a smart buy to discriminating consumers who wanted a vehicle filled with useful features and covered by one of the best warranty programs in America. Now, Kia is raising the bar in the mid-size segment with the introduction of the all-new 2006.5 Optima, which is the latest 'next generation' product in the company's revitalized lineup.

Updated with a wider, more aggressive stance and a longer wheelbase, the new Optima's dimensions provide more passenger room than several of its competitors, including Honda Accord and Toyota Camry*. The Optima offers consumers a generous list of desirable features and a distinctive exterior design, blending modern and sporty styling cues for distinctive character both inside and out.

Offering improved horsepower and fuel economy in both the four-cylinder and V6 models, and more standard safety features than most of the competition, the all-new Optima will be competing in a highly competitive segment that includes the Honda Accord, Toyota Camry, Chevrolet Malibu, Nissan Altima, Mazda6 and Ford Fusion.

'The all-new Optima continues Kia's new product revolution and is the latest example of our brand's new ‘exciting and enabling' characteristics,' said Kia Motors America executive vice president and COO Len Hunt. 'The Optima has traditionally been a value-leader in the U.S. market, and the new Optima's enhanced performance and exceptional passenger space is sure to help separate it from the increasingly competitive mid-size landscape.'

'The new Optima shows consumers that a well-built, fun-to-drive sedan with a stylish design and a long list of standard equipment does not have to cost a fortune,' said Ian Beavis, vice president, marketing, Kia Motors America. 'We believe the Optima will build upon the previous-generation vehicle's reputation for value, and will attract buyers who appreciate the availability of advanced features such as standard full-length side curtain airbags at a reasonable price.'

For Kia, the launch of the all-new Optima follows the successful introduction of several new products. In the last four years the Kia product lineup has grown to nine vehicles, with more customers shopping the Kia brand than ever before. The redesigned Optima arrives as Kia continues to create a larger presence with a broader range of products that offer high levels of quality, value and safety for American consumers.

Source - Kia

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