|AD SHOWS 2016 CHEVROLET VOLT IS ‘TOMORROWLAND' TODAY|
|• Movie tie-in kicks off marketing efforts for next-gen Volt|
DETROIT – Chevrolet and the upcoming Disney feature, 'Tomorrowland,' share a history and future full of possibility, innovation and freedom. 'Tomorrow, Today,' celebrates the launch of the next-generation Chevrolet Volt by capturing the spirit of imagination in the process of creating the car of tomorrow.
The spot, which uses a portion of the film's score, takes place in a design studio at the heart of Tomorrowland ...[Read more...]
|All-new Alfa Romeo 4C Debuts at the 2014 New York Auto Show, Marks the Iconic Italian Brand's Return to North America|
|•2014 New York Auto Show debut of all-new 2015 Alfa Romeo 4C coupe and limited-edition 4C Launch Edition marks the Italian sports car brand's return to the North American market
•Mid-engine proportions and inspiration from the brand's racing traditions highlight Alfa Romeo 4C's purposeful design for maximum performance
•Alfa Romeo engineers leveraged advanced materials and technological solutions from Formula 1, including a carbon fiber monocoque, aluminum chassis structures and a composite bo...[Read more...]|
|KIA MOTORS AMERICA ELECTRIFIES LAS VEGAS WITH MUSIC-DRIVEN SOULS AT SEMA|
|Inspired by the Eclectic World of Contemporary Music, Kia Partners with RIDES Magazine and Popular Mechanics to Open the Show in Amplified Fashion
◾Five 2014 Souls debut with live mobile performances, featuring a cutting-edge DJ station and a pro-sound-quality, plug-in-ready amplifier on wheels
◾NBC's The Voice and Vans Warped Tour are represented with their own themed Soul urban hatchbacks
◾A rolling music museum Soul pays homage to the art form with memorabilia spanning multiple genr...[Read more...]|
|Corvette Shines in the Big Apple|
|All-new Corvette Stingray comes to New York City 60 years to the day after Motorama debut
2013-01-16 Sixty years ago tomorrow, spectators lined New York City's posh Park Avenue, waiting to get a glimpse of the ground-breaking Chevrolet Corvette on display at the General Motors' Motorama show. On Thursday, the Corvette will be back in The Big Apple, marking the historic milestone with the all-new 2014 Chevrolet Corvette Stingray.
The all-new Corvette Stingray debuted earlier...[Read more...]|
|Carroll Shelby, Ford Family for More Than Half a Century|
|Carroll Shelby was a member of the Ford family for the better part of 60 years, producing stunning performance vehicles from concepts to production models.
He once said his energy and passion for performance products were always strongest when he was working with Ford.
Shelby most recently collaborated with the company on the 2013 Ford Shelby GT500 Mustang, the most powerful production V8 in the world. Working with SVT engineers at Sebring and the Arizona Proving Grounds, at times he drov...[Read more...]|