1962 Studebaker LarkB
y 1961 the sales of the three-year-old Lark began to decline. Although it was fresh and new in 1959, it began to look aged by 1961, and it lost more and more sales to the fresh new Big 3 compacts. With increased competition from the brand new Buick Special, Olds F-85, and Pontiac Tempest, the Lark didnt have such a good year in 1961. Fortunately, new, dynamic president Sherwood H. Egbert called upon his friend Brooks Stevens of Milwaukee, WI to redesign the aging Hawk and Lark lines for 1962 on a shoestring budget. Stevens lengthened the car and added new styling that made the car look longer, lower, and wider. He also gave the Lark a new grille that gave it the appearance of a Mercedes-Benz (Mercedes was distributed by Studebaker in the US at the time). Stevenss new Lark and GT Hawk were successful, and sales increased. Studebaker was selected to pace the Indy 500 in 1962, and they hoped to supply a new Avanti to pace. Due to nagging production problems for the Avanti, Stude was forced to supply a Lark convertible (the Lark was the first compact to pace the Indy 500).Source -
he Studebaker Lark was introduced in 1959. The car had styling that contained more European flavor than American, especially with the absence of tail fins so abundant on many other American cars of its time.
The first year of its introduction was a success. The car sold well and in turn the profits were good for Studebaker. 1960 saw management and marketing changes which had a negative impact on the sale of the vehicle. In 1963, the production of vehicles by Studebaker at its main facility in South Bend, Indian, ended. In 1966, its Canadian operation ceased as well.by Daniel Vaughan | May 2005
Related Reading : Studebaker Lark History
The Studebaker Lark was produced from 1959 through 1964, which was the same year that Studebaker went out of business. The Lark was a compact car that was hoped to continue the Studebaker name and provide competition for the Big Three Automobile Manufacturers. At the time of its introduction, there was little competition in the compact car market. Within a few years, this changed and the sales of....Continue Reading >>
After a fast start in 1959, Studebaker's compact Lark ran straight into the headwinds of the Big Three's first wave of 1960-61 small cars. Noted industrial designer Brook Stevens was called in to update the 1962 Lark, with pleasing results. A longer,....[continue reading]