MASTERCARD AND GOODWOOD ANNOUNCE FOUR-YEAR PARTNERSHIP

June 22, 2016 by Goodwood

Goodwood is delighted to have signed a four-year sponsorship agreement with MasterCard focused on the Festival of Speed, the Goodwood Revival and Goodwood Road and Racing.

From 2017, the Festival of Speed will be presented by MasterCard, who will be the first headline sponsor the world's most luxurious motoring event has had since it first began 24 years ago.

MasterCard's sponsorship kicks off at this year's festival, where cardholders will be offered Priceless Surprises throughout the event, which takes place on 23rd-26th June. Exclusive MasterCard digital content will also bring those who can't be at the festival closer to the action.

MasterCard will be the preferred payment partner for the Goodwood Estate and will offer cardholder experiences all year round.

Nicola Grant, Head of Marketing UK&I, MasterCard said:

'We're really excited to be partnering with Goodwood on these two brilliant events. Our sponsorships allow us to engage with cardholders through their interests and passions, so we can give them Priceless possibilities and experiences. The Goodwood audience are hugely passionate, with a love of both the history of motoring and the constant innovation and future possibilities it brings.

'From 2017 we'll also be bringing our work in technology alongside our sponsorship of these great events – we think it's the perfect place to show some of our innovation in action.'

Tracey Greaves, Chief Commercial Officer, Goodwood said:

'We are absolutely thrilled MasterCard will become our first ever presenting partner, their innovative approach and commitment to customer experience strike great synergy with our Goodwood values and I very much look forward to working together.'

posted on conceptcarz.com

MASTERCARD AND GOODWOOD ANNOUNCE FOUR-YEAR PARTNERSHIP

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