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1936 Pierce-Arrow Deluxe 8 news, pictures, and information

In 1924, Pierce-Arrow introduced the Model 80. It was a smaller model than the traditional Pierce-Arrow and was meant to appeal to a wider audience. It was less complex and easier to produce, meaning it ventured away from the Pierce-Arrow's traditional methods of construction, which were time and labor intensive. As such, their production costs were high and they had low production volume. The Model 80 was intended to change this and increase the number of Pierce-Arrow models sold.

In 1924, Pierce-Arrow introduced the Model 80. It was a smaller model than the traditional Pierce-Arrow and was meant to appeal to a wider audience. It was less complex and easier to produce, meaning it ventured away from the Pierce-Arrow's traditional methods of construction, which were time and labor intensive. As such, their production costs were high and they had low production volume. The Model 80 was intended to change this and increase the number of Pierce-Arrow models sold.

The Model 80, though relatively popularity due to its low price, did not given the company the financial stability it was seeking. Clearly, a new solution was needed. New models were critical, but without the financial capability, Pierce-Arrow was unable to develop these new cars. A short-term solution was an alliance with cash-rich Studebaker whose president, Albert Erskine, was seeking to offer his customers with a true luxury model. It was officially dubbed a 'merger,' it was more of an acquisition of Pierce-Arrow by Studebaker. Studebaker did provide the required funds for a new Pierce-Arrow model and allowed for the development of a new eight-cylinder engine.

In 1929, the new engine was introduced. It weighed 100 pounds less than the big T-head six it was replacing and was rated at 125 horsepower. This new engine was 25 percent more power from a 12 percent smaller displacement.

The new engine and models helped Pierce-Arrow achieve record sales levels of 10,000 units for 1929, an accomplishment that was never to be repeated. By 1933, the company was again in financial trouble and found itself floundering into receivership. It was acquired by a group of Buffalo-based bankers and businessmen who returned the marque to independent status.

Soon, the company was introducing new engineering advancements, such as the first use of hydraulic valve tappets and their memorable Silver Arrow model. As the Great Depression continued, however, the company's production would continue to decline. In 1935, only 137 Pierce-Arrows were built, followed by 787 examples for 1936. By March 1938, after building just 17 cars, production finally ceased.

Deluxe Eight
The 1936 Deluxe 8 was available in two wheelbase sizes of 139 and 144-inches, and in a total of 9 body styles. Power was from an eight-cylinder engine displacing 385 cubic-inches and producing 150 horsepower. The transmission was a three-speed manual unit with overdrive and freewheeling. Four-wheel vacuum-assisted mechanical drums provided the stopping power.

By Daniel Vaughan | Oct 2009
Sedan
Chassis Num: 3150012
 
Sold for $77,000 at 2009 RM Auctions.
This vehicle is a Seven-Passenger Touring Sedan that is fully restored and spent most of its life in California. It has a cream and tan exterior and been awarded numerous wards at Pierce-Arrow shows.

In 2009, this Deluxe Eight was offered for sale at the Vintage Motor Cars of Hershey presented by RM Auctions where it was estimated to sell for $80,000 - $100,000. The lot was sold for the sum of $77,000, including buyer's premium.

By Daniel Vaughan | Oct 2009
Sedan
 
Pierce-Arrow touted their 1936 models as the 'world's safety car.' Their justification for this was the welded and riveted frame comprised of two box side beams, five cross-members and a center X-brace. The 1936 cars were given 36 important and major improvements. Power for the 1601 Series Deluxe 8 was from a 385 cubic-inch 8-cylinder engine offering 150 horsepower. They had a three-speed synchro-mesh gearbox, automatic overdrive and freewheeling. Freewheeling allowed the cars to coast whenever the foot was lifted from the accelerator.
By Daniel Vaughan | Aug 2010
Test comparison between Formula 1 and Mercedes-AMG cars driven by Nico Rosberg, Bernd Schneider, Karl Wendlinger and Bernd Mayländer
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75 years ago: triple victory for Mercedes-Benz in Tripoli
• Spectacular launch of the W 154 'Silver Arrow'
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Stuttgart – A triple victory was secured for Mercedes-Benz and the then new W 154 twelve-cylinder racing car on 15 May 1938. Hermann Lang won the Tripoli Grand Prix, ahead of fellow drivers Manfred von Brauchitsch and Rudolf Caracciola. This one-two-three win launched a season that saw Mercedes-Benz dominate European racing – a season in which Caracciola would also be cr...[Read more...]
Mercedes-Benz wins Best of Show title at the 2012 Pebble Beach Concours d'Elegance
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Mercedes-Benz Classic at the 2012 Grossglockner Grand Prix
• Revival of the mountain race from the 1930s • Mercedes-Benz SSK and W 125 at the start • 92 bends, 14 hairpins, 15 kilometres and a 1300-metre altitude difference The Grossglockner mountain race was one of the most prestigious motor sports events of the 1930s. This year it will be revived with the 2012 Grossglockner Grand Prix to be held from 20 to 22 September 2012 and Mercedes-Benz will be there with some famous cars. In 1938, the brand took part for the first time. As a classic c...[Read more...]
Chinese Grand Prix: Qualifying
The MERCEDES AMG PETRONAS team locked out the front row of the grid for the Chinese Grand Prix at the Shanghai International Circuit today with Nico Rosberg putting the F1 W03 on pole position, and Michael Schumacher qualifying in third place, although he will start the race from second position. • Nico scored his maiden Formula One pole position this afternoon, with an advantage of over half a second • Michael qualified third and will start tomorrow's race from second place following a gr...[Read more...]
38
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Model 80/81
Series 33
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