1936 Pierce-Arrow Deluxe 8In 1924, Pierce-Arrow introduced the Model 80. It was a smaller model than the traditional Pierce-Arrow and was meant to appeal to a wider audience. It was less complex and easier to produce, meaning it ventured away from the Pierce-Arrow's traditional methods of construction, which were time and labor intensive. As such, their production costs were high and they had low production volume. The Model 80 was intended to change this and increase the number of Pierce-Arrow models sold.
In 1924, Pierce-Arrow introduced the Model 80. It was a smaller model than the traditional Pierce-Arrow and was meant to appeal to a wider audience. It was less complex and easier to produce, meaning it ventured away from the Pierce-Arrow's traditional methods of construction, which were time and labor intensive. As such, their production costs were high and they had low production volume. The Model 80 was intended to change this and increase the number of Pierce-Arrow models sold.
The Model 80, though relatively popularity due to its low price, did not given the company the financial stability it was seeking. Clearly, a new solution was needed. New models were critical, but without the financial capability, Pierce-Arrow was unable to develop these new cars. A short-term solution was an alliance with cash-rich Studebaker whose president, Albert Erskine, was seeking to offer his customers with a true luxury model. It was officially dubbed a 'merger,' it was more of an acquisition of Pierce-Arrow by Studebaker. Studebaker did provide the required funds for a new Pierce-Arrow model and allowed for the development of a new eight-cylinder engine.
In 1929, the new engine was introduced. It weighed 100 pounds less than the big T-head six it was replacing and was rated at 125 horsepower. This new engine was 25 percent more power from a 12 percent smaller displacement.
The new engine and models helped Pierce-Arrow achieve record sales levels of 10,000 units for 1929, an accomplishment that was never to be repeated. By 1933, the company was again in financial trouble and found itself floundering into receivership. It was acquired by a group of Buffalo-based bankers and businessmen who returned the marque to independent status.
Soon, the company was introducing new engineering advancements, such as the first use of hydraulic valve tappets and their memorable Silver Arrow model. As the Great Depression continued, however, the company's production would continue to decline. In 1935, only 137 Pierce-Arrows were built, followed by 787 examples for 1936. By March 1938, after building just 17 cars, production finally ceased.
The 1936 Deluxe 8 was available in two wheelbase sizes of 139 and 144-inches, and in a total of 9 body styles. Power was from an eight-cylinder engine displacing 385 cubic-inches and producing 150 horsepower. The transmission was a three-speed manual unit with overdrive and freewheeling. Four-wheel vacuum-assisted mechanical drums provided the stopping power.
By Daniel Vaughan | Oct 2009
Chassis Num: 3150012
This vehicle is a Seven-Passenger Touring Sedan that is fully restored and spent most of its life in California. It has a cream and tan exterior and been awarded numerous wards at Pierce-Arrow shows. ....[continue reading]
George N. Pierce began manufacturing bathtubs, birdcages and iceboxes in 1878. A line of children's tricycles and adult bicycles soon followed. Mr. Pierce built his first horseless carriage in 1901. When Pierce Arrow fell into financial trouble, Stud....[continue reading]
Chassis Num: 2215257
Pierce-Arrow emerged from the Great War with a reputation for building some of the finest luxury automobiles in the world. The Buffalo, New York plant had grown to encompass 45 acres. The Pierce-Arrow employees were famous worldwide for their meticul....[continue reading]
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