Sold for $77,500 at 2011 RM Auctions. There were four-hundred examples of the Cadillac Eldorado Brougham created in 1957. They featured Harley Earl designs like a wrap-around windshield and a low cut, bulging beltline. The 1957 through 1960 Cadillac Eldorado Broughams were the last truly handcrafted Cadillacs. The inspiration for their design came from the Brougham Dream Car concept of the 1955 General Motors Motorama and were aimed at the most discriminating, luxury-oriented customers.
This Eldorado Brougham is an elegant Ebony over black leather combination example riding on period-correct whitewall tires. It benefits from a recent restoration and has been well maintained throughout its life.
In 2011, the car was offered for sale at the St. John auction presented by RM Auctions. It was estimated to sell for $90,000 - $120,000. As bidding came to a close, the car had been sold for the sum of $77,500, including buyer's premium. By Daniel Vaughan | Oct 2011
The production of the Eldorado Brougham was from 1957 through 1958 and fewer than one thousand examples were ever built. They sold new for $13,074 which made them more expensive than the Rolls-Royce Silver Cloud. [Read More...]
Calling it 'the Cadillac of Cadillacs' is the only way to describe the 1957-1958 Eldorado Brougham. The limited production four-door hardtop was GM's response to the previous introduction of the Continental Mark II. [Read More...]
This 1957 Cadillac Eldorado Brougham was offered for sale at the 2007 RM Auctions held in Amelia Island, Florida where it was estimated to sell between $140,000 - $180,000. The car is powered by a 365 cubic-inch overhead valve eight-cylinder engine [Read More...] By Daniel Vaughan | Apr 2007
Sold for $115,500 at 2007 RM Auctions. This 1957 Cadillac Eldorado Brougham was offered for sale at the 2007 RM Auctions held at Meadow Brook. The car is powered by a 365 cubic-inch overhead valve eight-cylinder engine that is capable of producing 325 horsepower. The car has a four-spee [Read More...] By Daniel Vaughan | Aug 2007
Sold for $110,000 at 2007 RM Auctions. Sold for $115,500 at 2010 Gooding & Company. To start the car, the ignition must be position to 'on'; the engine with start automatically as soon as the Hydra-Matic gear selector was moved into 'neutral' or 'park.' When the Brougham was put into gear, the center-opening doors were automaticall [Read More...] By Daniel Vaughan | Dec 2007
Cadillac's 1957 third-generation Eldorado coupes and convertibles received a major redesign notable for its down-swept, rounded rear fenders topped by inboard shark fins and finished by large stainless steel panels behind its rear wheels. 1957 also s [Read More...]
The Eldorado was a word with many meanings. It was chosen as the name to adore an upscale car that was built by Cadillac to celebrate its Golden Anniversary in 1952. Mary-Ann Zukosky, a secretary in the merchandising department, participated in a in-house competition and suggested the name. Eldorado was derived from the Spanish words 'el dorado' meaning 'golden one'. The name had first been used by the chief of a South American Indian tribe. The story was that his followers and tribe would sprinkle his body with gold dust on ceremonial occasions. He would later cleanse himself by diving into a lake.
Another story states the name represents a legendary but undiscovered city in South America filled with riches. Many European adventurers have long sought for this city including England's Sir Walter Raleigh.
'Palm Spring Life' magazine claimed the name Eldorado was derived from a Californian resort that was frequently visited by General Motors executives. The name of the resort located in Coachella Valley was the Eldorado Country Club.
In respects to the automobile built by General Motors, the Eldorado name was first used in 1953 and given to a limited-edition, low production, convertible and would continue to be used for many years. The original Eldorado was indeed a limited-production vehicle with only 532 examples created. The year prior, GM had shown the 'El Dorado' concept car in celebration of its 50 year anniversary. The Eldorado was the production version of this concept. It was based on the Series 62 and carried no special badging except a golden nameplate 'Eldorado' could be found in the center of the dash.
The convertible tops were available in black or white while the rest of the body could be ordered in one of four colors that included Azure Blue, Artisan Ochre, Alpine White, and Aztec Red. It carried a factory sticker price of $7,750 which was nearly twice as expensive as the vehicle it had been based, the Series 62.
The styling was influenced by the legendary Harley Earl who championed the wraparound windshield design along with other unique and stylish features.
The following year the Eldorado lost much of its unique qualities as it began sharing its body with other standard Cadillac's. This standardization allowed for lower, more cost effective pricing.
For 1955 the Eldorado continued to grow in bold features and radical designs. Tailfins could now be found in the rear giving the impression the car was in motion or pointing forward, even at a stand still. The following year Cadillac introduced the Eldorado Seville, a two-door hardtop coupe version.
One of the most memorable and sought-after designs of the Eldorado appeared in 1957, the Eldorado Brougham. At a price of over $13,000, the Brougham brought ulta-luxury and four doors. Event at this high price, it is estimated that GM lost over $10,000 on each of these hand assembled masterpieces. It cost more than most luxury marque models such as Rolls-Royce. The hardtop roof was stainless steel and it included almost every convenience option offered by General Motors, including dual headlights and air suspension. During its two year production run, only 704 examples were produced.
1957 also saw a new rear-end design on the Eldorado, often referred to as the 'chipmunk cheeks.' Little changed in 1958 and in 1959 Cadillac scaled back on the design. Though it was a couple years older its price remained relatively the same, selling at around $13,075. The assembly was handled by the famous Italian coachbuilder, Pinin Farina. These virtually hand-built machines had large fins, 'rocket-ship' taillights, and a very modern design for its era.
1960 was the last year Cadillac built the Seville version. GM made the Eldorado a trim option on the standard Cadillac convertible which would continue until 1966.
In 1967 the Eldorado was redesigned and now shared an E-Body platform with the Build Riviera and the Oldsmobile Toronado. The styling had been courtesy of GM's styling chief Bill Mitchell. One of the more distinctive features were the hidden lights. It continued to define luxury, prestige, and style. Under the hood lurked a potent 429 cubic-inch V8 which drove the front wheels. Zero-to-sixty took less than 9 seconds. This excellent performance did not translate to all of its mechanical components and its drum brakes were rather inadequate for its size and speed. Disc brakes could be purchased for an additional price.
Strict government regulations, emissions, and safety concerns meant the Eldorado changed slightly in aesthetics and mechanical components for 1968. For 1969 the hidden headlights were no longer part of the Eldorado design. A halo vinyl roof was offered as optional equipment.
A massive 500 cubic-inch V8 engine capable of producing 400 horsepower was offered exclusively on the Eldorado from 1970 through 1975. Thereafter, it was standard on all full size Cadillac's.
GM redesigned their full-size cars in 1971, with the new design lasting until 1975. The Eldorado was again offered as a convertible with fender skirts. The opera window design was all new and would prove to be very popular, indicated by its imitation by almost every domestic manufacturer. The opera window was a fixed rear side window surrounded by a vinyl roof.
Near the close of the 1970's many marques were decreasing the size of their cars. The Eldorado and Toronado continued to remain large and luxurious. In 1979 the Eldorado decreased in size and now sat atop a chassis which it shared with the Buick Riviera and the Toronado. Due to increasing oil prices and stricter government regulations, the engines began to decrease in size as well.
The notchback roofline was perhaps the most distinctive feature on the Eldorado. Its rear window was nearly vertical. An Independent rear suspension could now be found on the Eldorado, offering more rear passenger seating and a larger trunk while retaining a smaller body. The Eldorado Biarritz model was offered with a stainless-steel roof, just like the one that had been used on the first Brougham.
To further comply with evolving government regulations and rising fuel concerns, GM introduced a variable displacement engine in 1981. The idea was to turn off inactive cylinders while not in use. When power was needed, those sleeping cylinders would come alive and provide the power that was need. The idea was genius, but the execution was disastrous. On many occasions, it did not work well or at all which did much to scare the reputation of the Eldorado resulting in poor sales. Within the next few years, the sales rebound and the Eldorado was able to regain its market share.
By 1986, the size of the Eldorado had decreased substantially, now being similar in size to a compact car. The design was mediocre and for the first time in its history it was available with sedan frames around its windows. Many believed that this drastic change was due to fears of skyrocketing fuel prices that would send consumers running to smaller, lighter, and fuel efficient vehicles. Rather, fuel prices remained reasonable and the Eldorado sales plummeted. There were future revisions and aesthetic changes but sales continued to slow for the following years.
In 1992 the Cadillac Eldorado was reborn. Though it did not grow much in size it gained much ground in the styling department. Its design drew from its past and incorporated the frameless window glass that was distinctive to the Eldorado. The Northstar V8 was placed under the hood and provided excellent power and response. The styling and power resulted in increased sales and popularity. Though the four-door Cadillac Seville consistently outsold the two-door Eldorado, it had regained much of its prestige that it had lost.
For the following years, there were minor enhancements to the design and the interior.
In 2003, Cadillac celebrated the 50th model year of this nameplate. An ETC version was offered that produced an astonishing 300 horsepower. A limited number of red and white colored cars, the same as the 1953 convertible, were produced as a tribute to the legacy of the Eldorado.
On April 22, 2002, production of the Eldorado ceased. By Daniel Vaughan | May 2006
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