2014 Mazda 3

MAZDA UNVEILS ALL-NEW 2014 MAZDA3 VIA CONCURRENT INTERNATIONAL EVENTS

NEW YORK (June 26, 2013) - The all-new 2014 Mazda3 compact five-door was revealed to the world today during an event in Manhattan's Chelsea neighborhood. After weeks of media speculation and numerous 'leaked' images of enthusiast renderings, Mazda North American Operations (MNAO) pulled the sheet off the highly-anticipated redesign and confirmed the car will be on sale this fall. The all-new Mazda3 is engineered with the full complement of SKYACTIV®1 technologies - a proprietary suite of fuel-efficient, performance-driven components and manufacturing philosophies - as well as the handsome styling of the KODO design language. Other launch events also were held in Melbourne, Istanbul, St. Petersburg and London to debut the new vehicle, as well as celebrate the 10th year of Mazda3 production.
'With more than 3.5 million vehicles sold globally, the Mazda3 is the brand's best-selling and most recognizable name plate, and its redesign for 2014 shows just how much attention to detail and care we put into this important vehicle,' said Jim O'Sullivan, president and CEO, MNAO. 'SKYACTIV TECHNOLOGY and KODO have performed as advertised and received critical acclaim, with even more technologies and materials to be introduced with the 2014 Mazda3. On the heels of the launch of the 2013 CX-5 compact crossover SÚV last fall and the 2014 Mazda6 early this year, this is an exciting time for Mazda, and we're only getting started.'




Expressive and Enticing, Inside Out
Whether equipped with the standard 16-inch full-cover steel wheels or higher trim-equipped 16-inch and 18-inch aluminum alloy wheels, each set expresses dynamic motion from hub to rim. The Mazda3's cab rearward posture and raked profile further emphasize agility and speed.

From the dynamic signature wing of the five-point grille to the expansive sheet metal cresting over sleekly slanted headlamps, from the wide-stance muscular fenders to the taut character lines flowing from panel to panel, sculpting into a chiseled rear featuring provoking taillights, KODO begets the Mazda3 a presence unlike any other. Yet such style is not without purpose as the five-door and sedan models achieve best-in-class coefficient of drag (Cd) at 0.275 and 0.255, respectively, when equipped with i-ELOOP and an active grille shutter. A new-to-Mazda feature, an active grille shutter is mounted in front of the radiator and automatically opens and closes in accordance with driving conditions to improve aerodynamic performance while contributing to real-world gains in fuel economy.



The interior is no less impressive, starting with the driver-oriented cockpit. The pedals have been laid out symmetrically to the left and right of the driver's center-line with a hinged organ-type accelerator pedal as standard for added safety and comfort. Designed not only to appeal to the senses, each control and function also is specifically placed with intuitive utility in mind. The less time spent focusing on adjusting knobs and tapping touch-screen commands, the more time a driver is engaged with the actual act of driving, being alert to what is on the road ahead and, therefore, being able to react quickly, accurately and safely.

For added precision, the base of the A-pillars have been repositioned 3.9 inches rearward to afford greater range of vision for both the driver and front passenger. The outside mirrors also are mounted onto the doors instead of the base of the A-pillar to expand the scope of visibility when looking over mirrors from the driver's seat.

All-new for Mazda vehicles and being launched with the 2014 Mazda3 will be a next-generation human-machine interface (HMI) system. Based on the heads-up cockpit concept, the new HMI system aims to help drivers maintain proper posture, concentrate on the road and drive more safely, even while handling larger amounts of information. The information used is divided into groups, and an innovative screen layout is employed to let the driver safely balance the primary job of driving with other peripheral information.

The 2014 Mazda3 also is the first vehicle to feature Mazda's all-new Active Driving Display, a clear pop-up panel that displays vehicle speed, navigation directions and other important driving information, and is vertically mounted behind the meter hood. This feature not only places necessary information comfortably in the driver's line-of-sight but also directs the display beyond the instrument panel, more in line with where a driver's eyes are naturally focused. The Active Driving Display panel will automatically fold back into a hidden position when the ignition is shut off.

The redesigned meter cluster features a centrally positioned analog gauge flanked by a pair of wing-shaped digital displays. The dial face for the center gauge is characterized by three-dimensional metallic numerals, evidence of the design teams' attentiveness to detail, while its red-ring border pulses as soon as the driver's door is opened, a nod to the vehicle's inescapable sporty DNA. From the gauge clusters extends a decorative dash panel finished in satin chrome with piano black trim pieces adorning select areas of the center console and front door inserts.

The seat architecture has been redesigned with added focus on comfort and space, while at the same time reducing weight. For example, the front seat backs were further sculpted to provide rear seat passengers more knee room than the previous generation Mazda3, and shoulder room for all passengers increased as well. Additionally, the driver's seat cushion was made larger, while still optimizing the seat back to create a more natural seating position with ample lateral support, a welcome adjustment for those prone to long drives.

Available in cloth (Black, Sand), leatherette (Black) and leather (Black, Almond) seat materials, the multitude of exterior and interior color combinations and accents further showcases the attention made to the finer touch points and to the varying degree of consumer preferences.

Stay Connected While On the Go
Mazda's infotainment system receives its own sort of overhaul as well. With the increasing popularity of smartphones and tablet computers, lifestyles, and subsequently driving habits, have changed. To ensure that consumers can continue to be connected in real time with their online community regardless of where they are, Mazda has developed is new operating system to be intuitive and less distracting, which leads to an overall safer and more pleasurable driving experience.

The new operating system connects via Bluetooth® to a smartphone and can easily be updated to ensure users always have access to the latest features and services without the need to swap out hardware. In addition to the current music access points via standard AM/FM radio, CD and ÚSB/auxiliary port connections and premium content such as Sirius® Satellite Radio, new features such as internet-based apps Aha by HARMAN™ will be available. An optional Bose® premium audio system with Centerpoint® 2 virtual surround sound playback will bring the harmonies and vocals to life for even the most discerning of audiophiles.

The system also can read email and short messages aloud while the vehicle is in motion using text-to-voice technology. Short Message Service (SMS) messages can be received and shown on the touch screen monitor. The system can then articulate the messages as well as allow users to send replies using fixed phrases. A new speech recognition system also allows users to repeat and shuffle audio tracks, as well as search and select folders. When connected with a smartphone, Twitter® and Facebook updates can be read by the system with audio responses available using the Shout function. The system also allows users to search the internet for locations and map directions. An SD card-based navigation system is optional.

SKYACTIV TECHNOLOGY Leads the Way
The long relationship between Mazda, the brand, and Zoom-Zoom, the anthem, is no secret. Jinba Ittai, the oneness between car and driver, is a long-standing brand philosophy, an essence, which is built into every Mazda ever engineered - whether for leisurely drives within the cul-de-sac community or hot laps around a track. With the Mazda3, a vehicle that is sold in more than 120 countries and accounts for 30 percent of the company's annual global sales, this connection is even more important and made even more precise.

For the North American market, the 2014 Mazda3 will be offered with two engine choices: the currently-offered SKYACTIV-G 2.0-liter gasoline engine and a new SKYACTIV-G 2.5-liter gasoline engine, as fitted to the CX-5 and 2014 Mazda6. Globally, the Mazda3 offers the widest SKYACTIV powertrain line-up in order to meet local market demands, and will be available with SKYACTIV-G 1.5- to 2.5-liter-sized gasoline engines, a SKYACTIV-D 2.2-liter clean diesel engine and as a hybrid electric vehicle (Japan only).

Both engines feature a new high-tumble-port 4-2-1 exhaust system that increases engine output. The SKYACTIV-G 2.0-liter produces 155 horsepower at 6,000 rpm and 150 lb-ft of torque at 4,000 rpm. As compared to the outgoing MZR 2.5-liter engine, the torque output on the SKYACTIV-G 2.5-liter engine at low- to mid-range speeds is increased by 10 to 15 percent, and its weight is reduced by 10 percent. The SKYACTIV-G 2.5-liter produces a peak of 184 horsepower at 5,700 rpm and 185 lb-ft of torque at 3,250 rpm, both figures are increases of more than 10 percent over the MZR engine.

The 2014 Mazda3 will be available with a choice of the SKYACTIV-MT six-speed manual and SKYACTIV-Drive six-speed automatic transmissions. SKYACTIV-MT offers the short, crisp shift pattern reminiscent of the MX-5 Miata. SKYACTIV-Drive achieves a direct shift feel and quick gear changes that contribute to quick acceleration, while maximizing the best features of a direct-shift gearbox and a conventional torque-converter system.

Mazda's unique i-ELOOP brake energy regeneration system employs a capacitor to store electricity generated when the vehicle decelerates. Brake energy regeneration systems improve fuel economy by reducing the inherent parasitic drag of the alternator when possible, to maximize the efficiency of the vehicle under all modes of operation. Únlike other battery-based systems, i-ELOOP, its name derived from 'Intelligent Energy Loop,' is the world's first capacitor-based system to power all of a vehicle's electrical components.

The added combination of the SKYACTIV-Body and SKYACTIV-Chassis enhances the Jinba Ittai spirit by offering high-performance, lightweight materials for added strength and safety. Carefully engineered load-transfer ensures a firm grip on the road that the driver can sense. The SKYACTIV-Body provides increased rigidity of 30 percent compared to the previous model while reducing weight as well.

Although variable from market to market, the expanded use of high tensile-strength steel, and the complete reevaluation of more than 300 separate components, has led to significant weight savings.

Straight line stability, tire grip and ride comfort have been greatly improved by tuning the suspension system's springs, dampers and stabilizers. Mazda's new mechatronic column-type electric power assist steering system is compact and lightweight, with a gearing ratio of 14.0:1. The brake response also was improved to be even more responsive, allowing for excellent vehicle control and feel as well as a braking distance amongst the best in the segment. Such improvements also reduce rolling resistance, all improving fuel economy.

A new lightweight material that exhibits a high level of noise absorption is introduced on the dash insulator and floor mats, and insulating material also is positioned for maximum effectiveness behind the instrument panel. These measures achieve a level of cabin quietness that is highly competitive within the compact car class, and fully comparable in a class-above vehicle.

Safety Features Without Compare
The 2014 Mazda3 introduces several all-new safety systems under the umbrella known as i-ACTIVSENSE. These technologies use sensing devices such as milliwave radars and cameras to support the driver in recognizing hazards, avoiding collisions and minimizing damage, should accidents occur. While these systems will not eliminate accidents, their intent is to minimize them and reduce the severity of a crash.

The features available under i-ACTIVSENSE for North America are:
◾High Beam Control (HBC) - The system automatically switches the headlamps between high and low beams.
◾Blind Spot Monitoring (BSM) - This safety confirmation system detects objects located in blind-spot areas to the sides and rear of the vehicle and issues a visual alert within the outside mirrors for the driver to see. Should the turn signal be on for the direction in which the 'blind' object is located, audible beeps will alert the driver.
◾Lane Departure Warning System (LDWS) - This system monitors the lane markings on the road and issues a warning to the driver when it predicts that the vehicle is going to depart from its lane.
◾Forward Obstruction Warning (FOW) - This system monitors the vehicle ahead and issues both audible and visual alerts to help the driver take evasive action when it determines a high risk of collision to exist. FOW operates when traveling between speeds of 9 and 92 mph.
◾Smart City Brake Support (SCBS) - When traveling at speeds of less than 19 mph, SCBS helps prevent or minimize a collision with a vehicle. Should the imbedded laser sensor detect an object, and the system calculates there may be a high risk for collision, the brake pedal travel is reduced in order to hasten braking. Should the driver fail to perform an avoidance maneuver, the system will activate an automatic braking function.
◾Mazda Radar Cruise Control (MRCC) - The system determines the difference in speed and distance to the vehicle in front and will automatically adjust the cruising speed in order to maintain a safe distance.

Mazda Proactive Safety is Mazda's development concept, and it aims to help the driver avoid dangerous situations before they occur by minimizing the risks that can lead to an accident. Additionally, it maximizes the range of conditions in which the vehicle can be driven safely and with peace of mind.

The SKYACTIV-Body efficiently absorbs impact energy from any direction and minimizes the chance of the cabin structure being compromised. Other standard safety features on the 2014 Mazda3 include six airbags (front, side and full side-curtain), whiplash-reducing front headrests, power-assisted ventilated front and solid rear disc brakes, anti-lock brakes (ABS) with Electronic Brakeforce Distribution (EBD) and Brake Assist, daytime running lights, Dynamic Stability Control (DSC), a Traction Control System (TCS), a collapsible steering column (following air bag deployment), a trunk entrapment release system, a tire pressure monitoring system (TPMS), three-point safety belts for all seating positions, front seatbelt pretensioners with force limiters as well as Lower Anchors and Tethers for Children (LATCH).

Source - Mazda

ALL-NEW 2014 MAZDA3 MAKES GLOBAL DEBUT AS COMPACT CAR CELEBRATES 10 YEARS OF PRODUCTION

- Mazda's Best-Selling Vehicle Redefines Its Segment, Again -

Jun 26, 2013 NEW YORK, June 26, 2013 /PRNewswire/ -- Ten years ago the first Mazda3 was born, and today the global birthday party kicks off with the world premiere of the all-new 2014 Mazda3. With same-day unveil events in New York, London, Istanbul, Melbourne and St. Petersburg, this completely redesigned and re-imagined third-generation model seeks to again propel Mazda3 as the leader in its segment. Engineered with the full complement of SKYACTIV®1 technologies – a proprietary suite of fuel-efficient, performance-driven components and manufacturing philosophies – as well as the handsome styling of the KODO design language, this all-new compact car was deliberately crafted to take your breath away.



In production since June 25, 2003, more than 3.5 million Mazda3s have been sold in more than 120 countries around the world, and 136 global awards have been received. The best-selling model in the brand's lineup, Mazda3 accounts for nearly a third of the company's annual global sales. Previous generations were acclaimed in markets around the world for their emotive design, responsive and dynamic handling, environmental performance, safety, technology and excellent craftsmanship. With the undeniable passion instilled from the design and engineering teams, whether you're snugly situated behind the perfectly-molded steering wheel or obsessively ogling its aggressively sleek character lines, this next-generation Mazda3 will command your presence unlike any other vehicle in its class.

The first generation (2003-09) – with its unexpected design, performance and quality – changed assumptions about the compact car segment consisting of low-cost, throw-away vehicles. By being the dynamic sports compact leader, more than two million units were sold.



The third-generation model, on sale in the Únited States this fall, will be introduced with a choice of two gasoline engines: the SKYACTIV-G 2.0-liter and SKYACTIV-G 2.5-liter. An all-new human-machine interface (HMI) system also will make its debut. This in-car infotainment system is meant to broaden the scope of the driving experience, and was designed with ease of use and safety as top priorities, as well as ensuring the driver's focus remains on the job at hand: driving.

The 2014 Mazda3 also introduces several all-new safety systems under the umbrella known as i-ACTIVSENSE. These technologies use sensing devices such as milliwave radars and cameras to support the driver in recognizing hazards, reducing the possibility of collisions and minimizing damage should accidents occur. While these systems will not eliminate accidents, their intent is to minimize them and reduce the severity of a crash. New safety technologies for the Mazda3 include a Lane Departure Warning System (LDWS), Forward Obstruction Warning (FOW), Mazda Radar Cruise Control (MRCC) and Smart City Brake Support (SCBS).

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the Únited States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

Source - Mazda

Redesigned Global Best-Seller Offers All-New Technologies in Fuel Efficiency, HMI and Safety

SAN DIEGO (October 3, 2013) – Highly-anticipated and much-speculated, the 2014 Mazda3 is all-new, representing the third generation of Mazda's best-selling vehicle worldwide. With more than 3.5 million vehicles sold, Mazda3 is the brand's most recognizable nameplate, one that carries as much ardor as it does expectations. As the first vehicle in North America to launch SKYACTIV®1 TECHNOLOGY, Mazda's breakthrough engineering and manufacturing philosophy, the 2012 Mazda3 achieved the new segment-defining number of 40 miles per gallon (mpg) with nary a vehicle evolution but a definitive engineering revolution. SKYACTIV TECHNOLOGY presented impressive numbers on paper with its high fuel economy to fun-factor performance ratio being 1:1, and met or bettered those figures in real-world experience. For 2014, Mazda3 not only receives the full suite of SKYACTIV technologies but a complete KODO 'Soul of Motion' makeover as well as offers all-new active safety technologies with i-ACTIVSENSE and introduces an all-new 'heads-up' HMI/infotainment system known as MAZDA CONNECT™.

'No doubt one of the most important launches for Mazda in recent memory, if not the most important, the all-new 2014 Mazda3 is as eye opening as it is door opening,' says Jim O'Sullivan, president and CEO, Mazda North American Operations (MNAO). 'Mazda3 introduced SKYACTIV TECHNOLOGY to North America with great success. Mazda3 again is the leader in new product technology with i-ACTIVSENSE and MAZDA CONNECT, two all-new technology suites to further push the envelope of expectations in vehicle safety and comfort.'

On sale now, the 2014 Mazda3 is 100-percent removed from its non-SKYACTIV predecessors. Shedding pounds, gaining efficiency and outfitted in a new wardrobe of KODO sheet metal, Mazda3 is poised to challenge its competitive-natured compact car colleagues. Available in four-door and five-door forms, Mazda3 is offered in four trim levels – SV (sedan only), Sport, Touring and Grand Touring. Pricing starts at less than $17,0002 MSRP for sedans and less than $19,000 MSRP for five-door configurations.

Measured Balance
Lower and leaner, the 2014 Mazda3 sits on a wheelbase of 106.3 inches, which is 2.4 inches longer than the previous generation, yet the sedan is 0.6 inches shorter in overall length at 180.3 inches. The five-door extends to a smaller 175.6 inches, a savings of 1.8 inches from the previous model. With a height of 57.3 inches and a width of 70.7 inches, the Mazda3 reduces its overall height by 0.6 inches and gains 1.6 inches in its toned hips, all while retaining similar headroom space and offering comfortable a rear legroom are of 35.8 inches. The rear seatbacks were lengthened nearly 2.0 inches for added passenger comfort. Front and rear shoulder room also was increased – 2.3 inches to 57.2 inches in front, 0.4 inches to 54.4 inches in the second row. Conceived with efficiency of space and engaging comfort in mind, the all-new Mazda3 packs a powerful punch far above its weight class. Evidence is a first glance at its aggressive-yet-refined character lines courtesy of KODO.

Whether outfitted with the standard 16-inch full-cover steel wheels or higher trim-equipped 16-inch and 18-inch aluminum alloy wheels each set expresses fluid motion, one tire rotation at a time. The vehicle's cab rearward posture and highly raked profile further emphasize its sophisticated agility. The new familial face that is KODO design leaves little to the imagination and much to be desired as every nuance and twist of each purpose-filled sheet metal stroke creates an ever-attractive feast for the eyes. From the dynamic signature wing of the five-point grille to the expansive hood cresting over sleekly slanted headlamps, and through the wide-stance muscular fenders flexing into taut character lines from panel to panel, KODO begets the Mazda3 a presence like no other.

And each chiseled feature is not without reason as both sedan and five-door models achieve a best-in-class coefficient of drag (Cd) at 0.255 and 0.275, respectively, when equipped with active grille shutters and i-ELOOP, the world's first capacitor-based regenerative engine braking system to power all of a vehicle's electrical components. Sedans without i-ELOOP have a Cd of 0.26 while five-door versions have a 0.28 Cd. All figures are improvements over the previous model year. Mounted in front of the radiator, the active grille shutters automatically open and close in accordance with driving conditions to improve aerodynamic performance while contributing to real-world gains in fuel economy. Both are all-new features for the Mazda3.

With its name derived from 'Intelligent Energy Loop,' i-ELOOP is a capacitor-based regenerative engine braking system that converts a vehicle's kinetic energy into electricity as the car when the accelerator pedal is released. The electricity captured is then stored for later use to power all the vehicle's electrical components, such as headlights, climate controls and audio systems. This reduces the need for the engine to burn extra fuel in order to generate electricity and, therefore, improves fuel economy without sacrificing driving performance. While the increased engine braking caused by the hard-charging alternator is too small for drivers to feel, the smooth power delivery coming from the capacitor means the electrical systems do not operate differently with i-ELOOP. Exact fuel savings will vary based on electrical load and individual driving habits.

Inspired Interior

Another example of Mazda's design and engineering teams' attention to detail is the location of the A-pillars. Repositioned 3.9 inches rearward increases the range of vision for all occupants and adds precision to driving maneuvers. The outside mirrors also are mounted onto the doors instead of the industry-norm placement being at the base of the A-pillar post. This location allows for an expanded scope of visibility when looking over mirrors at what was once a blind spot.

Designed not only to appeal to the senses, each control and function has been specifically placed with intuitive utility in mind. The less time spent focusing on adjusting switches and tapping on-screen touch-display commands, the more time a driver is engaged in the act of driving, remaining alert to what is on the road ahead, which allows for quick, accurate and less impulsive reactions to ever-changing road conditions. A seamless and instinctive interior makes for a safer, more enjoyable driving and riding experience.

The 2014 Mazda3 also is the first vehicle to feature Mazda's all-new Active Driving Display, a clear pop-up panel that is vertically mounted behind the meter hood to provide vehicle speed, navigation directions and other pertinent driving information safely and directly within the driver's line of sight. This feature not only decreases the amount of time a driver is focused away from the road ahead but the virtual information display being located beyond the instrument panel falls in line with where a driver's eyes would naturally be looking. The Active Driving Display automatically folds back into a hidden position when the ignition is shut off.

The redesigned meter cluster features a centrally-positioned analog gauge flanked by a pair of wing-shaped digital displays. The dial face for the center gauge is characterized by three-dimensional metallic numerals while its red-ringed border pulses in brightness when the driver's door is opened, a flirty wink to the vehicle's inescapable sporty DNA. From the gauge clusters extends a decorative dash panel outfitted in satin chrome with piano black trim pieces adorning select areas of the center console and front door inserts. The superior feel of the various textures, grains and touch points provides an unexpected yet definitive above-segment feeling of quality.

The seat architecture and materials also have been paid close attention to. A two-toned almond-colored leather seat trim is new for 2014 and features contrasting gray stitching to emphasize craftsmanship in the needlework patterns while red thread is used with the black leather seat trim. The seats' structure was reshaped with an added focus on comfort, space and weight yet did not sacrifice its sporty look and feel.

For example, a minimalist approach to the front seatbacks reduced their width and thickness, providing more knee room for rear seat passengers when compared to the previous model year. Shoulder room for all occupants was increased as well. Additionally, the driver's seat cushion was made larger and the seat back optimized to create a more natural seating position with ample lateral support, a welcome modification for those entertaining long commutes.

Available in cloth (Black, Sand), leatherette (Black) and leather (Black, Almond) seat materials, the multitude of exterior and interior color combinations and accents further showcases the attention made to the finer interior points and to the varying degree of consumer preferences.

Únplugged Yet Connected

All new for Mazda vehicles and being launched with the 2014 Mazda3 is a new HMI (Human Machine Interface) approach and MAZDA CONNECT, a next-generation infotainment system. Based on the heads-up cockpit concept, the new HMI system aims to help drivers maintain proper posture, concentrate on the road and drive more safely, even while handling larger amounts of data. The information used is divided into groups, and an innovative screen layout is employed to let the driver safely balance their primary job of driving while obtaining other peripheral information. MAZDA CONNECT was developed to be a less distracting and more intuitive in-vehicle operating system, its purpose to increase overall safety as well as create a more pleasurable driving experience.

MAZDA CONNECT connects via Bluetooth® to a smartphone and can easily be updated to ensure users always have access to the latest features and services without the need to swap out hardware. In addition to the current music access channels via standard AM/FM radio, CD and ÚSB/auxiliary port connections, Pandora® internet radio and premium content such as Sirius® Satellite Radio and HD Radio™ Technology, new features such as internet-based apps Aha by HARMAN™ and Stitcher™ will be available. An optional Bose® premium audio system with Centerpoint® 2 virtual surround sound playback will bring the harmonies and vocals to life for even the most discerning of audiophiles.

The system also can read short messages aloud while the vehicle is in motion using text-to-voice technology. Short Message Service (SMS) messages can be received and shown on the seven-inch full-color touch screen monitor. The system can then articulate the messages as well as allow users to send replies using customizable fixed phrases. A new speech recognition system also allows users to repeat and shuffle audio tracks, as well as search and select folders. When connected with a smartphone, Twitter® and Facebook updates can be read by the system with audio responses available using the Shout function. Additionally, the system also allows users to search the internet for business information, map directions and learn Yelp reviews through the Aha Radio app. An SD card-based navigation system is optional.

Adaptive, Attractive – Technology That Is SKYACTIV


For the North American market, the 2014 Mazda3 will be offered with two engine choices: a SKYACTIV-G 2.0-liter gasoline engine and a larger SKYACTIV-G 2.5-liter gasoline engine. Both advanced direct injection engines feature a new high-tumble 4-2-1 exhaust system that increases engine output.

The SKYACTIV-G 2.0-liter produces 155 horsepower at 6,000 rpm and 150 lb-ft of torque at 4,000 rpm. As compared to the outgoing MZR 2.5-liter engine, the torque output on the SKYACTIV-G 2.5-liter engine at low- to mid-range speeds is increased by 10 to 15 percent, and its weight is reduced by 10 percent. The SKYACTIV-G 2.5-liter produces a peak of 184 horsepower at 5,700 rpm and 185 lb-ft of torque at 3,250 rpm, both figures are increases of more than 10 percent over the MZR engine.

The 2014 Mazda3 will be available with a choice of transmissions with the SKYACTIV-MT six-speed manual or SKYACTIV-Drive six-speed automatic. SKYACTIV-MT offers the short, crisp shift pattern reminiscent of the MX-5 Miata. SKYACTIV-Drive achieves a direct shift feel and quick gear changes that contribute to quick acceleration while maximizing the best features of a direct-shift gearbox and a conventional torque-converter system.

Straight line stability, tire grip and ride comfort have been greatly improved by tuning the suspension system's springs, dampers and stabilizers. Mazda's new mechatronic column-type electric power assist steering system is compact and lightweight, with a gearing ratio of 14.0:1. The brake response also was improved to be even more responsive, allowing for excellent vehicle control and feel as well as a braking distance amongst the best in the segment. Such improvements also reduce rolling resistance, all benefiting fuel economy.

A new lightweight material that exhibits a high level of noise absorption is introduced on the dash insulator and floor mats, and insulating material also is positioned for maximum effectiveness behind the instrument panel. These measures achieve a level of cabin quietness that is highly competitive within the compact car class, and on par in class-above segments. Although variable from market to market, the expanded use of high tensile-strength steel and the complete reevaluation of more than 300 separate components has led to significant weight savings. In the Ú.S. market, the savings is approximately 100 lbs., depending on trim level.

Mazda3 is sold in more than 120 countries and accounts for 30 percent of the Mazda's annual global sales. Expectations are high for the vehicle to perform on the sales floor as well as it does on the road. With the combined excellence of KODO design and better-than-paper performance of SKYACTIV TECHNOLOGY, the 2014 Mazda3 is crafted in a compact car-sized package that is hard to beat.

Enhanced Experiences, Affordable Accessorizing

The sedan-only i SV is available with either SKYACTIV-MT six-speed manual or SKYACTIV-Drive six-speed automatic transmissions. However, this entry-level model can hardly be called 'base.' In addition to SKYACTIV TECHNOLOGY, the 2014 Mazda3 i SV model offers new standard features such as push-button start, automatic power door locks, a remote keyless entry system, daytime running lights and a ÚSB connection port. Also standard are a matte-finish front grille, 16-inch full-cover steel wheels, body-color door handles and bumpers, dual-power folding outside mirrors, power windows with driver-side one-touch down/up, a tilt-and-telescopic adjustable steering column, air conditioning with a pollen filter, trim-specific cloth sport seats, a fold-down rear seat, a four-speaker AM/FM audio system and an auxiliary input jack.

Moving up to the i Sport adds illuminated steering wheel controls, a 60/40-split fold-flat rear seat, Bluetooth® hands-free phone and audio connectivity, cruise control, a trip computer, a CD player, map lights, body-color side mirrors and a tachometer. Sport models are available in either sedan or new-for-2014 five-door form and can be fitted with either transmission. (posted on conceptcarz.com)

Mid-level i Touring models feature all-new 16-inch aluminum alloy wheels, heated body-color folding outside mirrors with turn signal indicators, bright beltline trim, a rear seat folding armrest with cup holders, the Mazda Advanced Keyless Entry & Start system, Touring-specific premium cloth-trimmed sport seats as well as a leather-wrapped brake handle, shift knob and three-spoke steering wheel with contrast stitching. A body-color rear deck lip spoiler becomes standard on sedans while a rear roof spoiler is fitted onto all five-door models. A Blind Spot Monitoring (BSM) system with Rear Cross Traffic Alert (RCTA) also is standard on all i Touring models. The Mazda3 i Touring is available for sedan and five-door models with SKYACTIV-MT as the standard transmission and SKYACTIV-Drive available to add.

A Touring Technology Package is available for all i Touring models. This option adds dual-zone automatic climate control, an overhead console with sunglasses holder, illuminated vanity mirrors, a shark fin antenna, and MAZDA CONNECT, which features a seven-inch full-color touch screen display, an SD card-based navigation system, a multi-function commander control for display screen operations, a rearview camera, a Bose® Centerpoint® 2 nine-speaker Surround Sound System with AudioPilot® 2, HD Radio™ Technology, Sirius/XM satellite radio with a four-month complimentary subscription, Aha by HARMAN™ radio integration, Pandora® internet radio compatibility, Stitcher™ internet radio integration, E911 automatic emergency notification and SMS text message receipt and delivery, two ÚSB ports and voice command.

The i Grand Touring is available with either manual or automatic transmissions and features the equipment of an i Touring with the Technology Package as well as a six-way power-adjustable driver's seat with manual lumbar adjustment, leatherette seats and door panel inserts, variable heated front seats and a moonroof with a one-touch open function.

Fuel economy for i sedans is estimated at 29 city/41 highway/33 combined mpg (6MT) and 30 city/41 highway34 combined mpg (6AT), as rated by the Ú.S. Environmental Protection Agency (EPA). All five-door i models are rated at 29 city/40 highway/33 combined mpg with a manual transmission and 30 city/40 highway/33 combined mpg when equipped with an automatic.

The more powerful SKYACTIV-G 2.5-liter gasoline engine is reserved for s models, which are available only as Touring and Grand Touring trim levels. At launch, the SKYACTIV-Drive six-speed automatic transmission will be the only transmission option available, but the SKYACTIV-MT six-speed manual is confirmed to be offered at a later date.

Estimated fuel economy for the s-designated sedan is 28 city/39 highway/32 combined mpg or 28 city/39 highway/32 combined mpg when equipped with i-ELOOP. Five-doors are estimated to achieve 27 city/37 highway/31 combined mpg or 28 city/38 highway/32 combined mpg with i-ELOOP. All i and s trims deliver their fuel economies equipped with standard temporary spare tire.

The Mazda3 s Touring is equipped not only with the robust SKYACTIV-G 2.5-liter engine but boasts 18-inch aluminum alloy wheels, bi-xenon headlights with manual leveling, a piano black-finish front grille, halogen fog lights, LED combination taillights, LED daytime running lights, the all-new Active Driving Display, steering wheel-mounted paddle shifters, a six-way power-adjustable driver's seat with manual lumbar adjustment, leatherette seats and door panel inserts, and variable heated front seats in addition to the features available on the i Touring with Technology Package.

A Sport mode button also is standard and offers a more direct response in terms of accelerator feel and a heightened sense of linearity. All Mazda3 vehicles equipped with a SKYACTIV-Drive six-speed automatic transmission feature a manual shift option but the Sport mode feature (s models only) adjusts the shift mapping – and to a lesser extent the throttle response – to better match more engaging driving conditions, such as twisty roads. The transmission will hold gears longer and not upshift or downshift as much while manually shifting when driving through turns.

The top-of-the-line s Grand Touring features all the equipment of the s Touring with Technology Package as well as auto on/off headlights, bi-xenon headlights with auto leveling, a pivoting Adaptive Front-lighting System (AFS), rain-sensing windshield wipers, an auto dimming rearview mirror, perforated leather-trimmed seats and a power moonroof with a one-touch open function. A Touring Technology Package for the s Grand Touring model adds the i-ELOOP regenerative engine braking system, active grille shutters, High Beam Control (HBC), a Lane Departure Warning System (LDWS) and Smart Cirt Brake Support (SCBS).

SCBS is an added safety component designed to assist a driver in reducing the extent of front collisions when traveling at speeds between 2 and 19 miles per hour. When the imbedded laser sensor detects an obtrusive object ahead of the vehicle and the system calculates there may be a high risk for collision, the brake pedal travel is reduced in order to hasten braking. Should the driver fail to perform an avoidance maneuver, the SCBS system will activate an automatic braking function. While the system will not eliminate accidents, its intent is to minimize them and reduce the severity of an impact.

The 2014 Mazda3 is available in eight striking colors, including the premium metallic finish Soul Red. Two new-to-Mazda hues – Titanium Flash Mica and Deep Crystal Blue – are introduced for the first time. Blue Reflex, Liquid Silver, Snowflake While Pearl, Meteor Gray and Jet Black round out the color kaleidoscope. A choice of Black or Sand cloth seats as well as Black or Almond leather seats is available based on trim level. Leatherette-trimmed seats are offered only in Black.

Segment-Leading Safety

The 2014 Mazda3 introduces several all-new safety systems under the umbrella known as i-ACTIVSENSE. These technologies use sensing devices such as milliwave radars and cameras to support the driver in recognizing hazards, avoiding collisions and minimizing damage, should accidents occur. While these systems will not eliminate accidents, their intent is to minimize them and reduce the severity of a crash.

The features available under i-ACTIVSENSE for North America are:

· High Beam Control (HBC) – The system automatically switches the headlamps between high and low beams.

· Blind Spot Monitoring (BSM) – This safety confirmation system detects objects located in blind-spot areas to the sides and rear of the vehicle and issues a visual alert within the outside mirrors for the driver to see. Should the turn signal be on for the direction in which the 'blind' object is located, audible beeps will alert the driver.

· Lane Departure Warning System (LDWS) – This system monitors the lane markings on the road and issues a warning to the driver when it predicts that the vehicle is going to depart from its lane unintentionally.

· Forward Obstruction Warning (FOW) – This system monitors the vehicle ahead and issues both audible and visual alerts to help the driver take evasive action when it determines a high risk of collision to exist. FOW operates when traveling between speeds of 9 and 92 mph.

· Smart City Brake Support (SCBS) – When traveling at speeds of less than 19 mph, SCBS helps prevent or minimize a collision with a vehicle. Should the imbedded laser sensor detect an object, and the system calculates there may be a high risk for collision, the brake pedal travel is reduced in order to hasten braking. Should the driver fail to perform an avoidance maneuver, the system will activate an automatic braking function.

· Mazda Radar Cruise Control (MRCC) – The system determines the difference in speed and distance to the vehicle in front and will automatically adjust the cruising speed in order to maintain a safe distance.

· Adaptive Front-lighting System (AFS) – Optimizes distribution of light from the headlights in accordance to driving circumstances. Depending on vehicle speed and steering input, AFS points the low-beam headlights into the direction the driver intends to travel.

The added combination of the SKYACTIV-Body and SKYACTIV-Chassis enhances the Jinba-Ittai spirit by offering high performance, lightweight materials for added strength and stability. Carefully engineered load-transfer ensures a firm grip on the road that the driver can sense. The SKYACTIV-Body provides increased rigidity of 30 percent compared to the previous model while reducing weight as well. 1,800MPa ultra high-tensile steel also is utilized in the front and rear bumpers for additional weight savings as well as increased strength.

The SKYACTIV-Body efficiently absorbs impact energy from any direction and minimizes the chance of the cabin structure being compromised. Other standard safety features for the 2014 Mazda3 include six airbags (advanced dual front, front-seat mounted and full-length side curtain), whiplash-reducing front headrests, headrests for all seating positions, power-assisted ventilated front and solid rear disc solid brakes, anti-lock brakes (ABS) with Electronic Brakeforce Distribution (EBD) and Brake Assist, daytime running lights, Dynamic Stability Control (DSC), a Traction Control System (TCS), Hill Launch Assist, a collapsible steering column (following air bag deployment), a trunk entrapment release system, a tire pressure monitoring system (TPMS), three-point safety belts for all seating positions, front seatbelt pretensioners with force limiters as well as Lower Anchors and Tethers for Children (LATCH) in the rear seats.

i Touring and above models feature a Blind Spot Monitoring (BSM) system and Rear Cross Traffic Alert (RCTA) as standard equipment. A rearview camera is an available option on i Touring models and is standard on i Grand Touring as well as s Touring and Grand Touring models. The Adaptive Front-lighting System (AFS) and rain sensing wipers are standard on the s Grand Touring. High Beam Control (HBC), a Lane Departure Warning System (LDWS) and Smart City Brake Support (SCBS) are available as part of the Grand Touring Technology Package for the s Grand Touring models.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the Únited States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

2 Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP does not include $795 destination charge (Alaska $840), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

Source - Mazda