2016 Rolls-Royce Phantom

A commanding presence, Phantom Family encapsulates contemporary luxury. Its signature design is complemented by modern features, with the potential to personalise it to the smallest detail. Born of the desire to build The Best Car in the World, Phantom is the result of complete creative and engineering freedom.
When it came to designing the current Phantom Family, it's fitting that the influence came from Sir Henry Royce himself: 'Strive for perfection in everything you do. Take the best that exists and make it better. When it doesn't exist, design it.' From that challenge, Phantom was born. And the result is the definition of automotive design and technological perfection.





Únderstanding the needs and desires of the modern Rolls-Royce customer inspired the design of Phantom. Now in its second incarnation, it's the purest expression of Rolls-Royce – uncompromised, contemporary and iconic.

What does a 21st century Rolls-Royce look like? And how does it feel? These are the questions posed by Alan Sheppard, interiors visionary at Rolls-Royce Motor Cars. From there, a 'mind monologue' was created. A verbal blueprint written to crystallise the Design team's thoughts. This, along with more visual tools such as sketches and models, were vital in establishing Phantom's style and characteristics both inside and out.



Sheppard was eager not just to design interiors with advanced technology, but also with personality and surprising details that hold our attention. This led the team to create an interior that achieves the best ride and the best comfort. A car with no compromises.

Source - Rolls-Royce

In the first half of the 20th century, Sir Henry Royce famously urged his employees to strive for perfection in all that they did – and 'to take the best that exists and make it better'. Today Rolls-Royce Motor Cars continues to embrace the finest principles of its founding father by proudly presenting Phantom Series II at the 2012 Geneva Motor Show.

Reflecting the new world in which we live, this pinnacle family of cars – including Phantom Saloon, Phantom Drophead Coupé and Phantom Coupé – have been thoughtfully updated with contemporary yet timeless design enhancements that frame the introduction of cutting-edge technologies which significantly improve the car's drive-train, ease-of-use and connectivity.

'From launch in 2003, the Rolls-Royce Phantom established itself as the benchmark in automotive luxury, a reputation it has held ever since,' said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. 'These cars are timeless in their appeal, but technology moves rapidly and we cannot afford to stand still.

'Today I am delighted to present Phantom Series II, a family of models that feature significant improvements in design, drive-train and technology. As a consequence of these changes, we will continue to present with pride the best motor cars in the world, which re-confirm Rolls-Royce's position at the very pinnacle of the ultra-luxury goods marketplace.'

New LED lighting:
Rolls-Royce Director of Design, Ian Cameron, likens the evolution of Phantom Series II design to a 'familiar theme, lit in a different way'. And Phantom's striking new front-end, with re-styled bumpers and rectangular light apertures, perhaps best encapsulates the essence of the significant changes that lie beneath.

Rolls-Royce is the first to include full LED headlamps as standard on a production car. As well as delivering a characteristic whiter light, augmenting safety and preventing driver tiredness, these allow for the introduction of new technologies that better control lighting.

Curve light functionality, for example, uses electronically-controlled reflectors to focus headlamp beams in the direction of travel, providing greater illumination of the road ahead when cornering. Adaptive headlamps change the cone of light projected onto a road – effortlessly of course – in response to different driving speeds.

Effortless as standard


Information, maps and video content are presented on Phantom's larger 8.8 inch control centre display, a feature underlined by eight programmable bookmarks presenting access to key functions at a driver's fingertips. Front, rear and top-view camera systems further augment ease of manoeuvring. When reverse parking, for example, rear path prediction automatically deploys on the screen.

Waftability and sublime ride

The word waftability has long been part of the Rolls-Royce lexicon, with models past and present being renowned for their magnificent ride experience. Phantom Series II reinforces the company's reputation for both.

A new 8-speed automatic gearbox and rear differential enhance already exemplary driving dynamics perfectly complementing the V12 direct injection engine. Fuel consumption improves by 10 per cent on the combined cycle and CO2 emissions fall from 388 to 347 g/km as a consequence.


Rolls-Royce Phantom Series I was launched on 1 January 2003, following a five-year development phase, under new ownership of the BMW Group. In addition to bringing a flagship Rolls-Royce to life, the company also built its state-of-the-art headquarters and production site on the historic Goodwood estate, in the heart of the English countryside. This unprecedented achievement was all the more impressive for a brand that shouldered a weight of expectation that came with the famous Rolls-Royce name and Spirit of Ecstasy as its mascot of excellence.

In 2005, Rolls-Royce launched Extended Wheelbase to complement Phantom Saloon. This was followed by the launch of unforgettable open-top motoring courtesy of Phantom Drophead Coupé in 2007 and the ultimate grand tourer – Phantom Coupé – which was launched in 2008.

New family members have added to Phantom's considerable appeal and position as a luxury good without equal.

Source - Rolls-Royce