Kelley Blue Book Names Honda 'Best Overall Brand,' 'Best Value Brand' And 'Most Refined Brand' In 2018
Kelley Blue Book Names Honda 'Best Overall Brand,' 'Best Value Brand' and 'Most Refined Brand' in 2018 Brand Image Awards
In naming Honda the 'Best Overall Brand' in its 2018 Brand Image Awards, Kelley Blue Book noted that redesigned Honda models in key segments, such as compact and midsize car, have resonated well with consumers, boosting perceptions of the brand. Additionally, strong performances from the Accord, CR-V and Civic elevated Honda even further and contributed to this year's brand win.
The Kelley Blue Book Brand Image Awards recognize automobile manufacturers' successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.
Photo credit: Honda
posted on conceptcarz.com
TORRANCE, Calif., March 28, 2018 – Honda was named the 'Best Overall Brand' by the experts at Kelley Blue Book, who also recognized Honda as the 'Most Refined Brand' and, for the fourth consecutive year, as America's 'Best Value Brand.'
posted on conceptcarz.com
Related Posts
Related Vehicles
Recent Posts
- MotoAmerica And Road America Ink A Multi-Year Partnership Extension
- 1938 Talbot-Lago T150 C Lago Spéciale Teardrop Coupé Headlines a Roster of Early Consignments for the 2024 Broad Arrow Monterey Auction
- Renault Group and Geely announce the creation of leading Powertrain Technology Company, 'HORSE Powertrain Limited'
- SEAT S.A. achieves best sustainability results in its history and reduces the environmental impact of its facilities by 53% since 2010
- Chelsea Truck Company styling package for INEOS Grenadier