DS Automobiles Show Style At The Paris Fashion Week

•DS Automobiles is pleased to announce its partnership with the Fédération de la Haute Couture et de la Mode as part of the Paris Fashion Week® and the Haute Couture events

•DS Automobiles and the fashion industry share the same demands, with a passion for style and a love of materials

From 18 June, DS Automobiles will accompany journalists, influencers and talents among the fashion capital with a fleet of 25 DS 7 CROSSBACK SUVs proudly displaying the Paris Fashion Week® logo. This partnership will then continue during the Haute Couture and Women's Fashion Week in September.

The women and men of DS Automobiles have strong affections to fashion. Working methods, such as the desire to shake up codes, surprise, experiments and inventions, but also through the sourcing of new materials, find a particular echo in the creative world.

The research, which led to the appearance of tinted feathers in the cockpit of the Dream Car DS X E-TENSE; the manufacture of a unique to DS 'Pearl' topstitch; the design of 'Guillochage Clous de Paris' detailing and the inlay of crystal in the control buttons of DS 7 CROSSBACK are all creations shared with the fashion world which likes to combine tradition, style, experience and an innovative designer.

'Since the creation of DS brand in 2015, we have been working like a Haute Couture company to fully emphasis the interior of our distinctive creations,' says Yves Bonnefont, CEO of DS Automobiles. 'The Meilleurs Ouvriers de France shape the materials of DS 3 CROSSBACK and DS 7 CROSSBACK. They innovate by bringing new solutions with strong ideas that are really out of step with what exists today in the automotive market. This is why we are delighted to be working closely with the Fédération de la Haute Couture et de la Mode for the next editions of Paris Fashion Week®. It will be another opportunity to share our experiences with the most prominent French companies, as we have done since the beginning of our creative process.'

This partnership reinforces the new dynamic and the actions implemented by the Federation of Haute Couture and Fashion to move towards a Paris Fashion Week® that is more attentive to ecological issues.

DS is already electrifying its entire range under the E-TENSE signature with DS 3 CROSSBACK E-TENSE, the first 100% electric model in its segment, and DS 7 CROSSBACK E-TENSE 4x4, with its 300-horsepower rechargeable hybrid engine for 58 kilometres of zero emission driving and emissions contained at 31 grams of CO2 per kilometre under the new WLTP approval cycle. From 2025 onwards, DS will only offer electrified vehicles of its new models.

ÀBOUT DS AUTOMOBILES

Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.

Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.

For its demanding customers, DS Automobiles has created 'ONLY YOU, the DS experience', its exclusive service program for a unique brand experience.

Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.

Follow all DS news on www.DSautomobiles.com @DS_Official

Photo credit: DS Automobiles
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