1931 Chrysler CG Imperial news, pictures, and information | ||
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![]() | ![]() | ![]() | Convertible Victoria Coachwork: Waterhouse Chassis Num: 7801063 |
| Sold for $522,500 at 2010 RM Auctions. | |||
In 1931 Chrysler accomplished a new vibrant look. At the top of Chrysler's line was the incredible Chrysler Imperial with its V-eed radiator, exceptionally long hood and broad sweeping fenders accented by chrome and accessories. Walter P. Chrysler understood the prestige of offering a premium automobile product directed at this country's wealthy.
The CG Series Imperial was produced in limited quantities for only three years, between 1931 and 1933. In total only 339 CG Imperial models were made. These Imperials rode on a long 145-inch wheelbase and were powered by a super smooth nine main bearing Chrysler '8' engine capable of carrying the car to a top speed of 100 miles per hour. The car has a very low, 66-inch high roof line, typical of a Waterhouse Victoria.
In 2010, this car was offered for sale at RM Auctions 'Automobiles of Amelia Island' event, where it was estimated to sell for $450,000 - $600,000. As bidding came to a close, the car had been sold for the sum of $522,500, inclusive of buyer's premium.
![]() | ![]() | ![]() | Convertible Coupe Coachwork: LeBaron |
![]() | ![]() | ![]() | Imperial Sedan Designer: LeBaron Chassis Num: 7803131 |
| Sold for $627,000 at 2006 Gooding & Company. Sold for $139,000 at 2009 Bonhams. | |||
The vehicles were estimated to sell for $600,000-$750,000 which proved to be accurate, as the selling price was $627,000.
In 2007 the pair returned to Pebble Beach to be sold by the Blackhawk Collection.
• Multiple First Place Awards at Leading Concours Multiple AACA and CCCA
• First Place Awards Best of Show at Hilton Head Concours
• The Only Known Sedan Imperial Restored To The Highest Level
• The subject of a three-year 8,000-hour restoration from 1997-2000 by specialist Curt Austin of Sanford, Florida
This car along with the Dual Cowl Phaeton emerged to win numerous awards, including Best of Show at the Hilton Head Concours d'Elegance, First in Class at Pebble Beach and Amelia Island concours, and First in Class. Both cars have made a clean sweep of Antique Automobile Club of America firsts by winning Junior, Senior, Grand National, Grand National Senior and the AACA President's Award. The two cars have also won Classic Car Club of America Primary, Senior and Premier awards, scoring 100 points in each divisional judging. With a subtle and correct two-tone gray finish complemented by gray leather upholstery these cars possess a presence and beauty of fine few classics can match. The detailing on the restoration is amazing in its thoroughness, right down to the correct etching of the original supplier's name on the windshield glass! Wire wheels, dual sidemounts, correct trunk and chrome accents all add to the aura of these true classics, whose previous owners include retired Chrysler executive Darrell Davis, who had the cars restored to their impeccably high standard, well-known Chrysler Imperial enthusiast Willard Pike and prominent classic car collector Roger Willbanks.
By Daniel Vaughan | Aug 2007
![]() | Roadster Designer: LeBaron |
The car was purchased new by the famous featherweight price fighter 'Battalino.' Battalino owned the car until 1941; it was then purchased by two of his friends who lost the car in a card game to a Mr. Sage, a nuclear physicist, who used the vehicle as his daily car. The car, as this point was a great original with a tan body, and red leather interior with a tan cloth top.
![]() | ![]() | ![]() | Rumble Seat Coupe Coachwork: LeBaron Chassis Num: 7802358 Engine Num: CG3399 |
| Sold for $170,500 at 2007 RM Auctions. Sold for $126,500 at 2010 RM Auctions. | |||
LeBaron created coachwork for the vast majority of bodies on the Imperial Custom Line. The Rumble Seat Coupe was the rarest of the CG Imperial bodystyles. It featured a low windshield and seating for up to three passengers in the main compartment. The rumble seat provided additional seating for passengers.
This vehicle has been treated to a complete restoration and shown at the 2006 Pebble Beach Concours d'Elegance. It is finished in tan with dark red trim accents and a black top. The interior is finished in red leather.
The rarity and quality of the recent restoration, plus its visit to Pebble Beach made this an attractive vehicle to purchase at auction. Bidding rose quickly but failed to meet the estimated value. Still, the car was sold, netting $170,500.
By Daniel Vaughan | Mar 2007
![]() | ![]() | ![]() | Roadster Designer: LeBaron Chassis Num: 7802053 |
| Sold for $172,500 at 2007 Worldwide Auctioneers. Sold for $159,500 at 2007 RM Auctions. | |||
The Imperial line, which was first introduced by Chrysler in the 1920s, was a very popular and luxurious model. The 'L' line was used in 1929 and 1930; it was replaced by the CG in 1931 and the CL for 1932 and 1933. These impressive machines were powered by an eight-cylinder car that complimented the very stylish and attractive bodies.
The CG series Imperials were given custom coachwork by LeBaron, one of the classic builders of the era. The LeBaron company was the work of Raymond Dietrich and Thomas Hibbard; Ralph Roberts later joined the firm and greatly added to the company's success.
This example was the subject of a restoration performed only a few years ago. It is believed that this vehicle began its life with a closed body but was later converted to the roadster configuration. It has dual mounted spare tires, top-mount mirrors, twin font-mounted Pilot Ray driving lights, and a grille mounted stone guard. It has achieved a CCCA National First Prize award and still proudly wears this badge in modern times.
Though this was one of the higher priced cars to cross the auction block, which was fitting, as it was one of the more prestigious, rare and well preserved examples on display. Though this vehicle had a reserve, it would appear the reserve was lifted, as a high bid of $172,500 (including buyer's premium) was suitable to secure new ownership.
By Daniel Vaughan | Nov 2007
![]() | ![]() | ![]() | Club Sedan Coachwork: Briggs Manufacturing Chassis Num: 7800705 |
| Sold for $104,500 at 2008 RM Auctions. High bid of $85,000 at 2009 Worldwide Auctioneers. (did not sell) | |||
The interior has tan cloth upholstery with dark brown piping and matching tan carpets and floor mats. The dash board and steering wheel are black, while the window cranks and door handles are gold-plated.
The Chrysler CG Series Imperials were the work of designer Herb Weissinger. The overall height of the vehicle was relatively low at 70-inches, giving them a sporty persona. They rode on 145-inch wheelbases and featured a vee-shaped radiator shell and gracefully swept fenders.
The engine displaces 384 cubic-inches and promises 125 horsepower which is sent to the rear wheels via a four-speed manual gearbox with freewheeling. There are four-wheel hydraulic drum brakes and a well-tuned suspension.
In 2008 this 1931 Cadillac V12 Series 370-A Five-Passenger Phaeton with coachwork by Fleetwood was brought to RM Auctions 'Vintage Motor Cars of Meadow Brook' where it was estimated to sell for $225,000-$275,000. Though bidding did not reach those estimates, it was high enough to satisfy the vehicles reserve and the lot was sold. A high bid of $192,500 was enough to secure new ownership.
This Imperial Club Sedan is believed to have been sold in Chicago when new. It was fitted at some pint with a surreptitious tank within its chassis frame. It is believed that the tank may have at one time served to transport then-illicit alcohol products, as it is unconnected to the fuel, lubrication, or cooling system.
The car was bodied by Chrysler's regular sedan supplier Briggs, and was restored in 1999 to very high standards. It is painted in two-tone brown and beige exterior color scheme. Inside, there is beige cloth piped in brown. There are dual side-mounted tires with chrome enclosures, wind wings, wire wheels painted body color, wide white wall tires, dual windshield wipers, and a luggage rack.
In total, there were only 909 examples of the 1931 Chrysler CG Eight Sedan produced.
In 2009, this CG Imperial Sedan was offered for sale at the Houston Classic Auction presented by Worldwide Auctioneers and held in Seabrook, Texas. The lot was estimates to sell for $120,000 - $150,000. The lot failed to sell after achieving a high bid of $85,000. Its reserve was not satisfied and the lot was left unsold.
By Daniel Vaughan | May 2009
![]() | ![]() | ![]() | Dual Cowl Phaeton Coachwork: LeBaron Chassis Num: 7802482 |
| Sold for $137,500 at 2008 Worldwide Auctioneers. Sold for $150,000 at 2009 Bonhams. | |||
There are red matching carpets when most carpets of the period were tan in color. There are many period features such as a trunk rack, cowl lights, dual trumpet horns, and the Chrysler Imperial hood ornament. There are correct white wall tires on wire wheels with dual side mounts and accessories throughout.
In 2008, this Chrysler CG Imperial was offered for sale at the Hilton Head Sports & Classic Car Auction presented by Worldwide Auctioneers. It had an estimated value of $160,000 - $180,000. As the gavel fell for the third and final time, the lot had been sold for a high bid of $137,500, including buyer's premium.
By Daniel Vaughan | Nov 2008
![]() | ![]() | ![]() | Dual Cowl Phaeton Coachwork: LeBaron Chassis Num: 7801711 Engine Num: CG-3458 |
| High bid of $310,000 at 2008 RM Auctions. (did not sell) | |||
There were four 'production' bodies by Briggs and four cataloged custom styles. Various individual customs for construction were available on the Imperial chassis. LeBaron performed the coachwork for the semi-custom bodies, roadster, coupe, convertible coupe, and the dual-cowl phaeton.
This car was acquired by the current owner in 1986. It has been given a show-quality restoration and painted in dark red with maroon fenders and accented belt moldings. It is one of 85 LeBaron Dual Cowl Phaetons built on the CG chassis in 1931.
In 2008, this Imperial DC Phaeton was offered for sale at the 'Sports & Classics of Monterey' presented by RM Auctions. It was estimated to sell for $400,000 - $500,000 and carried a reserve. A high bid of $310,000 including buyer's premium was enough to establish new ownership. The lot was sold.
By Daniel Vaughan | Jan 2009
![]() | ![]() | ![]() | Convertible Coupe Coachwork: LeBaron |
![]() | ![]() | ![]() | Dual Cowl Phaeton Coachwork: LeBaron Chassis Num: 7802662 Engine Num: CG3682 |
| Sold for $605,000 at 2009 Gooding & Company. | |||
In the 1980s, the car was purchased by Dr. Fay Culbreth of Charlotte, North Carolina who obtained it from its original owner. It was later sold to Paul Quinn of Boston, Massachusetts who then commissioned a restoration. After it was restored it scored 97.5 points during competition at the Classic Car Club of America's Eastern Grand Classic event in July of 1988.
The current owner took possession of the car in December of 1988, at which time the car had 60,000 original miles on its odometer. The car is finished in classic gray metallic paint and features plush leather upholstery, door caps and padded dash. There are unique LeBaron windshield wiper mechanisms that are drilled through the windshield glass.
In 2009, this LeBaron Dual Cowl Phaeton was offered for sale at the Gooding & Company auction in Scottsdale, Arizona. It was estimated to sell for $500,000 - $550,000. As the gavel came down for the third and final time, the lot had been sold for the sum of $605,000 including buyer's premium.
By Daniel Vaughan | Apr 2009
![]() | Roadster Designer: LeBaron Chassis Num: 7801812 | |
| Sold for $291,500 at 2010 Gooding & Company. | ||
The car is finished in its original color combination of Pembroke Grey (tan) with a red leather interior. Accessories include dual side-mounted spares, wind wings, chrome radiator stone guard and twin Pilot Ray driving lights.
Upon completion of its restoration, the car was put on display at the Pebble Beach Concours d'Elegance, where it was awarded Second in Class.
The current owner purchased the car in 2004 and has seen little use since that time. There are only nine examples of the Imperial Roadsters believed to have survived.
In 2010, this Chrysler CG Imperial was offered for sale at the Gooding & Company Auction held in Scottsdale, Arizona. The lot was estimated to sell for $250,000 - $350,000. As bidding came to a close, the lot had been sold for the sum of $291,500, inclusive of buyer's reserve.
By Daniel Vaughan | Feb 2010
![]() | Dual Cowl Phaeton Coachwork: LeBaron |
The car has a 145-inch wheelbase and features curved fenders and a rakish vee'd radiator grille. The engine is a 384 cubic-inch straight-8 unit capable of carrying the car from zero-to-sixty mph in 20 seconds. It could achieve 100 mph and cruise at 90 mph.
By Daniel Vaughan | Aug 2010
![]() | ![]() | ![]() | Roadster Designer: LeBaron Chassis Num: 7802327 |
| Sold for $396,000 at 2011 Gooding & Company. | |||
The car is finished in two-tone blue with a gray beltline and chassis-edge accent.
In 2011, this vehicle was offered for sale at the Gooding & Company auction in Scottsdale, Az. where it was estimated to sell for $300,000 - $350,000. Sadly, it would leave the auction unsold.
By Daniel Vaughan | Feb 2011
![]() | ![]() | ![]() | Convertible Victoria Coachwork: Waterhouse Chassis Num: CG 3843 |
| Sold for $522,500 at 2012 RM Auctions. | |||
The CG model featured a 384 cubic-inch straight eight-cylinder engine that allowed the car to race from zero-to-sixty in 20 seconds. It could reach 100 mph and cruise comfortably at 90 mph. Riding on a 145 inch wheelbase chassis, it featured curved fenders and a rakish vee'd radiator grille.
This Convertible Victoria was one of only six of this model produced by the Waterhouse coach building company in 1931. Waterhouse was only in business for five years, but produced 300 cars. The price for this car when new was $4,850. It has remained in the same family since 1939.
The Convertible Victoria was coachbuilder Waterhouse's trademark and is notable as one of the earliest American-built bodies to feature European styling. The design was penned by George Weaver and Waterhouse would build approximately 296 bodies, with approximately 251 of those resting on-top of Lincoln, DuPont and Packard chassis. Of 31 Waterhouse bodies built on various chassis, only six or less are believed to have been mated to the CG Imperial.
This example was built on June 15ht of 1931. In 1939, it was in the care of Mr. Calvin Collins of New York who purchased it from McComick Garage. It was used by the Collins family for several years but was almost lost to the scrap drives of World War II. At the insistence of his son Scott, the Imperial was spared, though they did give up the single heaviest piece of metal that could serve as war material - its engine.
The car was placed into storage in the family's barn. In 2009, after being in the family for 70 years, it was purchased from the Collins family by Canadian restorer Richard Grenon.
After the vehicle was restored, the car made its debut at Cincinnati's Ault Park Concours d'Elegance where it won the Early Prewar Best of Class Award, followed by the William K. Victor Best of Show Award. At the Concours d'Elegance of America at St. John's, it was awarded Most Significant Chrysler in Show.
In 2012, this vehicle was offered for sale at RM Auctions sale in Scottsdale, Arizona. It was estimated to sell for $40,000-$60,000. Bidding exceeded those estimates, settling at $96,250, inclusive of buyer's premium.
![]() | ![]() | Roadster Designer: LeBaron Chassis Num: 7801798 |
| Sold for $258,500 at 2011 RM Auctions. | ||
The current owner acquired the LeBaron Roadster from the O'Connell Estate in the late '70s, and in the early '80s the car was stripped down to the bare chassis for a restoration to modern standards.
The engine, which is not original to this chassis but reportedly a correct 1931 unit, does have the rare 'Red Head' cylinder head as opposed to the 'Silver Dome' head and in this case was likely added after delivery. It also has a four-speed transmission. The first gear is an ultra-low ratio which a period literature state is only to be used in emergencies for climbing steep grades. This first gear also allowed the Chrysler engineers to install higher ratios for the other three gears, resulting in a higher top speed.
A restoration was finished in 2001 and is finished in red with black cloth top and black leather interior. It won its CCCA National First Senior Badge #2331 in 2001 and was displayed for the second time in its life at Pebble Beach in 2002. The list of features includes dual Klaxons, radiator stone guard, Trippe lights, rear trunk, dual spotlights, chrome wire wheels with dual open sidemounts and mirrors, wind wings, dual wipers and altimeter.
In 2011, the car was offered for sale in Monterey, Ca. presented by RM Auctions. It was estimated to sell for $250,000-$300,000. As bidding came to a close, the car had been sold for the sum of $258,500, including buyer's premium.
By Daniel Vaughan | Oct 2011
![]() | ![]() | ![]() | Sedan Chassis Num: 7803256 |
| Sold for $101,750 at 2012 RM Auctions. | |||
The car has an extensive list of awards including AACA Senior and Grand National honors in 1996, an AACA Southeast Region President's Award, a 100-point CCCA Premier Award, and a Mid-America Old Time Auto Association First Prize.
In 2012, the car was offered for sale at the St. Johns sale presented by RM Auctions. It was estimated to sell for $110,000 - $130,000. As bidding came to a close, the car had been sold for the sum of $101,750 inclusive of buyer's premium.
By Daniel Vaughan | Oct 2012
![]() | ![]() | ![]() | Dual Cowl Phaeton Coachwork: LeBaron Chassis Num: 7802580 Engine Num: CG3417 |
| Sold for $363,000 at 2012 RM Auctions. | |||
The presumed second owner retained the Imperial until the late-1950s. At that time, it was sold to Joe Fischer, of Media, Pennsylvania, and restored by him in 1965. It won a First in AACA judging and was retained by him until his death in 1982. It was then purchased by Terry Redy, who commissioned a second restoration from Bud Hicks in 1995, and it was subsequently awarded a CCCA National First Prize. It was owned by a gentleman from Minnesota for a brief period before being acquired by Joe Morgan and subsequently sold to the current owner in 1999.
The car is finished in medium yellow with green leather interior and a tan top with green piping. It is equipped with yellow wire wheels with stainless steel spokes shod in whitewall tires, dual side-mounted spare tires with the rare full metal covers, a radiator stone guard, a right-hand taillight, and dual exterior horns.
There were approximately 85 CG LeBaron Dual Cowl Phaetons originally built, and it is believed that less than 10 authentic examples survive. It is one of the few remaining examples with its original drivetrain, including the optional high-compression 'Red Head' cylinder head, which adds approximately 10 horsepower to the stock 125.
In 2012, this car was offered for sale by RM Auctions at their Monterey, CA sale. The car was estimated to sell for $350,000 - $425,000. As bidding came to a close, the car had been sold for the sum of $363,000 inclusive of buyer's premium.
By Daniel Vaughan | Nov 2012
![]() | ![]() | ![]() | Roadster Designer: LeBaron |
In 1931, Chrysler produced this CG series in limited quantities for only three years, between 1931 and 1933. In total, only 339 CG Imperial models were produced. These Imperials ride on a 145-inch wheelbase and are powered by a smooth, nine main bearing, Chrysler 8 engine, capable of carrying the car to a top speed of 100 miles per hour. This example has a unique windshield and running boards delete.
The car completed a ground-up restoration in October of 2012.
The name Imperial had been used by Chrysler since 1924 representing their top models. These models were more expensive, larger, faster and more elaborate than the base model Chryslers. Two years later the Imperial became its own series. The 1926 version, dubbed the E-80, was powered by a 288.7 cubic-inch six cylinder engine capable of producing an astonishing 92 horsepower. Its impressive looks matched its 80 mph top speed.
In 1928, the L-80 series was introduced. With a 309.3 cubic-inch engine and more than 100 horsepower on tap, the Chrysler L-80 was faster and more powerful than its predecessor, raising the luxury performance bar even higher.
The early 1930 Imperial's continued the tradition of beauty, luxury, and impressive performance. They offered a gentle ride that was soft yet able to keep the car level in turns. The 51 percent front and 49 percent rear weight distribution amplifies Chryslers advanced engineering genius of its time. Under the hood was an enormous 384.8 cubic-inch straight-eight cylinder powerplant. The 'vee' shape radiator grill and fenders were courtesy of Chryslers Art and Color staff employee Herb Weissinger, patterned and inspired after the front-wheel drive Cord L-29. The windshield was split and slanted. Spare tires were mounted in the traditional location, on the side close to the engine.
From 1931 through 1932 the famous coachbuilder LeBaron produced most of Chrysler's custom and semi-custom Imperial bodies. Waterhouse was given six vehicles to create into Convertible Victoria's. Though the CG Imperials were very impressive, they were introduced during the Great Depression which meant only 339 custom and semi-custom CG' vehicles would be created. They were elegant with their sweeping fenders, and a vee-shaped radiator. The long hood hid the 125 horsepower engine which was matted to a four-speed manual transmission.
The early 1930's were tough times. Unemployment was at an all-time high. The stock market crash and the onset of the Great Depression meant the short list of individuals capable of purchasing a luxury automobile was dwindling. The competition was stiff, filled with famous marque's such as Cadillac, Marmon, Auburn, Packard, and more. To stay in business, the manufacturers need to remain competitive. Chrysler responded in 1932 by shortening the wheelbase by ten inches and slashing the price by $800 and offering the Imperial CH. The straight-eight cylinder was retained. The goal was to provide moderately priced cars that could sustain a steady cash flow and keep the company in business. The result was a phenomenal car for the money and brilliant manufacturing economy for Chrysler.
The big-image builder automobiles were retained. The 145-inch wheelbase Imperial Custom Eight, Series CL was still available. These machines were identical to the 1931 versions except for the elimination of the traditional cowl. The hood reached from the windshield to the radiator in one unbroken line, a design courtesy of LeBaron. Mechanically, the chassis received modifications that gave it extra strength and lowered its center of gravity. The steering ratio was reduced from three turns lock-to-lock to four. The result was a vehicle that was more stable at speed and easier to park. New for 1932 was the vacuum-operated automatic clutch and vacuum-assisted brakes. The automatic clutch made it possible for the driver to switch gears without de-clutching. Since it was a new system it did not always work properly. The vacuum-assisted brakes were a welcome change and provided superb stopping power. For 1932 only 220 examples were produced.
For 1933 the Imperial was basically just a name slapped on a Series CP Chrysler Eight. The wheelbase was 126 inches and the engine displayed 298.6 cubic-inches and rated at 108 horsepower. The Custom Imperial, however, continued unchanged. For the 1933 production year, 151 examples of the Customer Imperial models were produced.
The Custom Imperials were easy to drive, fast, full of style, and superb automobiles that represented styling and mechanical advancements in the automotive community.
By Daniel Vaughan | Dec 2006
In 1928, the L-80 series was introduced. With a 309.3 cubic-inch engine and more than 100 horsepower on tap, the Chrysler L-80 was faster and more powerful than its predecessor, raising the luxury performance bar even higher.
The early 1930 Imperial's continued the tradition of beauty, luxury, and impressive performance. They offered a gentle ride that was soft yet able to keep the car level in turns. The 51 percent front and 49 percent rear weight distribution amplifies Chryslers advanced engineering genius of its time. Under the hood was an enormous 384.8 cubic-inch straight-eight cylinder powerplant. The 'vee' shape radiator grill and fenders were courtesy of Chryslers Art and Color staff employee Herb Weissinger, patterned and inspired after the front-wheel drive Cord L-29. The windshield was split and slanted. Spare tires were mounted in the traditional location, on the side close to the engine.
From 1931 through 1932 the famous coachbuilder LeBaron produced most of Chrysler's custom and semi-custom Imperial bodies. Waterhouse was given six vehicles to create into Convertible Victoria's. Though the CG Imperials were very impressive, they were introduced during the Great Depression which meant only 339 custom and semi-custom CG' vehicles would be created. They were elegant with their sweeping fenders, and a vee-shaped radiator. The long hood hid the 125 horsepower engine which was matted to a four-speed manual transmission.
The early 1930's were tough times. Unemployment was at an all-time high. The stock market crash and the onset of the Great Depression meant the short list of individuals capable of purchasing a luxury automobile was dwindling. The competition was stiff, filled with famous marque's such as Cadillac, Marmon, Auburn, Packard, and more. To stay in business, the manufacturers need to remain competitive. Chrysler responded in 1932 by shortening the wheelbase by ten inches and slashing the price by $800 and offering the Imperial CH. The straight-eight cylinder was retained. The goal was to provide moderately priced cars that could sustain a steady cash flow and keep the company in business. The result was a phenomenal car for the money and brilliant manufacturing economy for Chrysler.
The big-image builder automobiles were retained. The 145-inch wheelbase Imperial Custom Eight, Series CL was still available. These machines were identical to the 1931 versions except for the elimination of the traditional cowl. The hood reached from the windshield to the radiator in one unbroken line, a design courtesy of LeBaron. Mechanically, the chassis received modifications that gave it extra strength and lowered its center of gravity. The steering ratio was reduced from three turns lock-to-lock to four. The result was a vehicle that was more stable at speed and easier to park. New for 1932 was the vacuum-operated automatic clutch and vacuum-assisted brakes. The automatic clutch made it possible for the driver to switch gears without de-clutching. Since it was a new system it did not always work properly. The vacuum-assisted brakes were a welcome change and provided superb stopping power. For 1932 only 220 examples were produced.
For 1933 the Imperial was basically just a name slapped on a Series CP Chrysler Eight. The wheelbase was 126 inches and the engine displayed 298.6 cubic-inches and rated at 108 horsepower. The Custom Imperial, however, continued unchanged. For the 1933 production year, 151 examples of the Customer Imperial models were produced.
The Custom Imperials were easy to drive, fast, full of style, and superb automobiles that represented styling and mechanical advancements in the automotive community.
By Daniel Vaughan | Dec 2006
The work of LeBaron is considered to be the most remarkable styling of the CG Series Imperials. LeBaron was one of the greatest design firms of the classic era, and was established as innovative, creative and completely responsive. LeBaron was founded by Wand Ray Dietrich and was later joined by Ralph Roberts, and though Dietrich eventually left the firm to pursue other interests, the company continued to flourish at the hands of Roberts.
Hired to style the CG Imperial, Al Leamy was held in great regard for the L29 Cord, which was considered to be the most striking design in existence. The CG was long and low, much like the L29, and featured gracefully swept fenders along with a v-shaped radiator. The CG's design was improved by LeBaron with a swept-back grille, a much more elegant body-side treatment and a longer hood.
A variety of L29 Cord styling designs were incorporated into the design of the CG Imperial, and since the CG had a larger platform on which to display the styling, it was considered even more aesthetically successful than the Cord. Chryslers have held a reputation for performance the CG Imperial was no exception with 125 horsepower, along with a four-speed transmission. Along with a well-tuned suspension and Chrysler's 'floating power', the Imperial was a refined vehicle to drive. The Imperial was the first vehicle in the country that employed fluid coupling. This was also offered as optional equipment on the 1939 model.
Considered by many to be the most beautiful Imperial ever, the CG series was biggest change in 1931. The CG came with the new corporate work-horse, the Flathead Eight as Chrysler was in the process of narrowing engine production. Much advertising for the Imperial references the '8' in regards to the new engine. Becoming the standard wheel treatment until the 1940's, new tire wheels for the Chrysler Imperial were introduced with the Imperial CG.
In 1927, the first Imperials began appearing on the market utilizing a 92-horsepower flathead-six. Imperials would continue to be powered by the same engine until 1931 when the CG series was introduced in 1931. A Imperial was driven on a double cross-country run from San Francisco to New York, to Los Angeles, a total of 6,726-mile trek, at which the Imperial average 40.2 miles per hour to introduce the new line of luxury Chryslers.
Unfortunately, since the Great Depression was in full swing at the time of introduction, sales of the 1931 and 1932 Imperial were not as high as hoped. At an original list price of $3,575, only a total of 339 custom and semi-custom CG's were sold, making these vehicles even rarer than the Model J and SJ Duesenbergs.
Continuing to be produced until 1933, the Imperial CG's were updated with styling and even smaller semi-custom and custom sales, before eventually being replaced by the radical Airflow Imperials in 1934. These new radical airflow vehicles sold an amazing 2,000-plus models in that year.
Many enthusiasts consider the CG Imperial dual cowl phaeton to be among the best driving vehicle of the era along with one of the finest looking cars. Today this vehicle is extremely rare as only a handful of these vehicles are known to exist. At RM Classic Cars' Novi sale held on November 15, 2002, the CG Imperial dual cowl phaeton was sold at $214,500 that included buyer's premium.By Jessica Donaldson
For more information and related vehicles, click hereHired to style the CG Imperial, Al Leamy was held in great regard for the L29 Cord, which was considered to be the most striking design in existence. The CG was long and low, much like the L29, and featured gracefully swept fenders along with a v-shaped radiator. The CG's design was improved by LeBaron with a swept-back grille, a much more elegant body-side treatment and a longer hood.
A variety of L29 Cord styling designs were incorporated into the design of the CG Imperial, and since the CG had a larger platform on which to display the styling, it was considered even more aesthetically successful than the Cord. Chryslers have held a reputation for performance the CG Imperial was no exception with 125 horsepower, along with a four-speed transmission. Along with a well-tuned suspension and Chrysler's 'floating power', the Imperial was a refined vehicle to drive. The Imperial was the first vehicle in the country that employed fluid coupling. This was also offered as optional equipment on the 1939 model.
Considered by many to be the most beautiful Imperial ever, the CG series was biggest change in 1931. The CG came with the new corporate work-horse, the Flathead Eight as Chrysler was in the process of narrowing engine production. Much advertising for the Imperial references the '8' in regards to the new engine. Becoming the standard wheel treatment until the 1940's, new tire wheels for the Chrysler Imperial were introduced with the Imperial CG.
In 1927, the first Imperials began appearing on the market utilizing a 92-horsepower flathead-six. Imperials would continue to be powered by the same engine until 1931 when the CG series was introduced in 1931. A Imperial was driven on a double cross-country run from San Francisco to New York, to Los Angeles, a total of 6,726-mile trek, at which the Imperial average 40.2 miles per hour to introduce the new line of luxury Chryslers.
Unfortunately, since the Great Depression was in full swing at the time of introduction, sales of the 1931 and 1932 Imperial were not as high as hoped. At an original list price of $3,575, only a total of 339 custom and semi-custom CG's were sold, making these vehicles even rarer than the Model J and SJ Duesenbergs.
Continuing to be produced until 1933, the Imperial CG's were updated with styling and even smaller semi-custom and custom sales, before eventually being replaced by the radical Airflow Imperials in 1934. These new radical airflow vehicles sold an amazing 2,000-plus models in that year.
Many enthusiasts consider the CG Imperial dual cowl phaeton to be among the best driving vehicle of the era along with one of the finest looking cars. Today this vehicle is extremely rare as only a handful of these vehicles are known to exist. At RM Classic Cars' Novi sale held on November 15, 2002, the CG Imperial dual cowl phaeton was sold at $214,500 that included buyer's premium.By Jessica Donaldson
| Edsel Ford's Speedster Stars at 'The Amelia' | |
![]() | Edsel Ford's 'continental car', a custom boattail speedster, will take its rightful place in the Sports Car Class of the 18th annual Amelia Island Concours d'Elegance. In the shape of Edsel's seminal speedster is the genesis of Ford's legendary design department. Edsel Ford was hardly 'a chip off the old block'. The acorn fell well away from the mighty oak that was Henry Ford, founder of the Ford Motor Company. Edsel was not just the President of Ford, he was a car guy to his core. His ta...[Read more...] |
| CHRYSLER GROUP LLC AND FIAT S.P.A. ANNOUNCE MOST ACCESSORIZED VEHICLES AND TOP-SELLING ACCESSORIES | |
![]() | Mopar Offers More Than 25,000 Accessories Worldwide •Ram 1500, Jeep Wrangler and Dodge Challenger are most accessorized vehicles in North America •Side steps, Jeep Wrangler tops and floor mats are best-selling accessories in North America •Fiat 500, Fiat 500L and Jeep Grand Cherokee among most accessorized vehicles in other global regions •Top-selling accessories announced for Europe, Middle East, Africa, Asia Pacific and Latin America February 11, 2013 , Auburn Hills, Mich....[Read more...] |
| Magnificent Series of Coachbuilt Classics To Grace RM's Amelia Island Concours D'Elegance Sale | |
![]() | • RM Auctions returns as the official auction house of the Amelia Island Concours d'Elegance, March 9, 2013 • Single-day sale features breathtaking roster of more than 80 investment-quality collector cars • Notable highlights include an outstanding series of coachbuilt classics headlined by a multi-million-dollar 1935 Duesenberg Model SJ Walker-LaGrande Convertible Coupe and a trio of Cords from the personal collection of Jim Fasnacht • Frequently updated list of entries available online at r...[Read more...] |
| Final Countdown Underway to RM's Michigan Sale | |
![]() | RM Auctions, the official auction house of the Concours d'Elegance of America, has secured a wonderful selection of classic automobiles for its St. John's sale, July 28, in Plymouth, Michigan. Hosted on the beautiful grounds of the Inn at St. John's, the single-day sale is a mainstay on the auction concours circuit and boasts a reputation for including exceptional American classics. The upcoming sale, featuring more than 70 quality collector cars, presents nearly a century of American and Eu...[Read more...] |
| Auctions America By RM's 2012 Auburn Spring Auction | |
![]() | 'Variety' is the buzzword for this year's Auctions America by RM June 1-3 Auburn Spring auction, which will offer a huge range of collector vehicles and an enormous private collection of automotive memorabilia. More than 600 American muscle cars, Classics, foreign sports cars and hot rods will cross the block at the historic Auburn Auction Park, the company's national headquarters in Auburn, Indiana. 'Last year was our first spring event at the park,' said Auctions America by RM's President ...[Read more...] |
1931
Chrysler
models |
| Chrysler CD-8 Le Mans |
| Chrysler CM Six |
| Chrysler Series 70 |
| Similar Vehicles | |
![]() | 1931 Cadillac 370A V12 |
![]() | 1931 Packard Model 845 |
![]() | 1931 Lincoln Model K |
![]() | 1931 Pierce Arrow Model 43 |
![]() | 1931 Duesenberg Model J |
| Similar Automakers | |
| Cadillac | Chevrolet |
| Dodge | Ford |
| GMC | Hummer |
| Jeep | Lincoln |
| Mercury | Pontiac |
| Saturn | |
| Chrysler: 1931-1940 |
| Similar Automakers |
| Other models by Chrysler |
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1931



