Automotive Excitement Brings Over 100,000 to 2017 NAIAS as the Show Kicks into High Gear

January 15, 2017 by NAIAS

January 14, 2017 - The North American International Auto Show (NAIAS) announced today that attendance for the kickoff to Public Show was 109,643, an increase of over 2,000 people from the previous year.

'Walking the show floor today was such a memorable time as I witnessed all the smiling faces, both young and old, that experienced the latest-and-greatest in automotive design and technology,' said Sam Slaughter, 2017 NAIAS Chairman.

The kickoff to NAIAS Public Show built off the global buzz generated from the worldwide debuts, executive keynotes and showcase of future mobility innovations. Over 5,100 journalists, plus nearly 40,000 executives, designers and engineers, and nearly 13,000 charitable folks, helped create momentum to draw the big crowds that filled Cobo Center today.

Alongside the over 750 cars on display, a new 'vehicle' made its world debut this morning when Chevrolet, along with students from Detroit's Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile at NAIAS.

Back by popular demand is the NAIAS parade of cars, local stars and some special surprises from The Parade Company, organizers of America's Thanksgiving Parade. From Jan. 14-22 — the NAIAS will feature a parade on the main show floor at 3:30 p.m. and 7:00 p.m. daily. Each parade will feature a host of exotic automobiles, local personalities from television, radio and sports, and even some clowns and special props from The Parade Company.

The auto show continues through Sunday, Jan. 22. Public Show ticket prices are $13 for adults, $7 for seniors and children 7-12 (6 and under free when accompanied by parent or guardian).

Auto show information and recommendations for experiencing Detroit while in town can be found at naias.com.

About the North American International Auto Show

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Now in its 29th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, technologies, people and ideas that matter most – up close and in one place. Administered by executive director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit naias.com.

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2017 NAIAS Dates:

The Gallery – Saturday, January 7, 2017

AutoMobili-D – Sunday-Thursday, January 8-12, 2017

Press Preview – Monday-Tuesday, January 9-10, 2017

Industry Preview – Wednesday-Thursday, January 11-12, 2017

Charity Preview – Friday, January 13, 2017

Public Show – Saturday-Sunday, January 14-22, 2017