McLaren Introduces New Benchmark 750S Supercar Through Cinematic Digital Film Animation

•Multidisciplinary artist Ash Thorp combines passions for automotive and graphic design in cutting-edge creative asset

•McLaren 750S now available to order at retailers

McLaren Automotive, the iconic creator of high-performance supercars, introduced its lightest and most powerful series-production McLaren, the new 750S, through a video animation envisioned by acclaimed multidisciplinary artist, Ash Thorp. Using his skilled digital techniques, Thorp delivered a surreal, hyper-realistic version of the V8-engined, rear-wheel drive supercar in a dialogue caught between reality and an alternate dimension.

The new McLaren 750S defines peak supercar performance and pure exhilaration. Designed and engineered following meticulous analysis of the renowned McLaren 720S, the goal for the 750S was to increase driver engagement while also stretching the dynamic breadth of the car. This process focused on enhancing agility, feedback and connection to increase the 'sense of fun' behind the wheel, allowing the driver to feel the performance and elevate a benchmark driving experience to new heights.

'This McLaren project represented a milestone in my career, and I was so honored to be asked by such a special brand to help represent their company. I knew immediately what I envisioned for this video and so greatly appreciated that the team at McLaren believed in my abilities and creative vision. I love when I experience brilliance, and I'm inspired by people who live a fearless path to follow their passion. That is McLaren.'

Ash Thorp

McLaren's philosophy of super-lightweight engineering is inherent in the new 750S. The carbon fibre monocoque construction facilitates near 360-degree visibility, whilst the interior fuses innovative technology with exquisite materials. Most importantly driver-focus is paramount within the design, setting new standards for engagement with displays and controls. A full Nappa leather-trimmed interior or a combination of Alcantara and Nappa leather are available with new TechLux and Performance interior themes. McLaren's audio partner, Bowers & Wilkins, has developed a new upgraded system for the 750S, with a more powerful amplifier and the company's proprietary Continuum® cone speakers, to push boundaries and maximize loudspeaker capability.

'When you have a car recognized by so many drivers as a benchmark, to do something even better you have to examine every detail and really push hard for improvements that raise the bar again. This is what we have done with the new 750S and the light weight, V8 engine performance and outstanding dynamic abilities combine to deliver a supercar driving experience that hits new heights, with truly exhilarating levels of emotional connection.'

Michael Leiters, CEO, McLaren Automotive

Beyond the selection of standard exterior paint finishes, a range of Elite colors are available. McLaren Special Operations (MSO), the bespoke arm of McLaren Automotive, can collaborate with customers on additional choices, or work with them to create a bespoke paint of their own. Available in coupe and convertible form, the McLaren 750S is unapologetically a supercar for the purist.

Photo credit: McLaren
posted on conceptcarz.com

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