1907 REO Model B

Sold for $19,550 at 2013 Bonhams - The Scottsdale Auction.
Bitter arguments have a way of destroying good things, just ask Ransom Eli Olds. After an argument with his principal investor and his sons, Olds would lose the company bearing his own name. Having lost the use of his own name, Olds would be forced to start over using an assumed name. Thankfully for him, the use of his initials had not become prohibited. Therefore, the REO Company would be born.

REO would come to manufacture automobiles and trucks onwards from 1905. The company would do well initially but then would face fierce competition from the likes of Ford and General Motors. The company would carry on, however.

Olds would retire and would hand the controls of the company over to Richard Scott. This wouldn't be the opportunity it seemed when the Depression struck toward the later part of the 1920s.

During the early days of the REO Company, however, the company would offer single and twin-cylinder Runabouts. One of those the company offered would be the twin-cylinder Model B.

The Model B certainly recalled a design that Olds had designed and built with his previous company, the one bearing his name. The Model B came with a 16hp twin-cylinder engine. However, to compete in the low-priced automobile market Olds realized he needed to place a smaller, single-cylinder engine in the Model B.

Olds would develop a single 8hp Model B. Chain driven, the engine would be mounted directly under the floor and would make use of a 2-speed planetary gearbox. The car would then feature a brass radiator placed at the front of the car with a conventional-style hood. The car's interior would feature two rear seats hinged to allow them to be folded forward, enabling the car to transform and offer some flat loading space. Complete with kerosene lamps mounted to the hood, the 8hp version Model B would end up being direct competition for his own previous design, the Oldsmobile Curved Dash.

At the 2013 Bonhams auction held in Scottsdale, Arizona a 1907 REO Model B Runabout would be offered for sale. Complete with right-hand drive and the four foot pedals, the 1907 Model B would be presented mostly complete from the Miller Carriage Collection.

As presented, the Model B still retains its brass-trimmed hood and blue body. However, it is prime for restoration. Still, even in its present condition, the Model B remains a precious and historic find.

Estimates for this 1907 Model B prior to auction ranged from $30,000 to $40,000 and represented a great opportunity to own a truly historic and significant piece of automotive history. And, in many ways, the Model B helps to keep the true and authentic vision of Ransom Olds alive.

'1906 REO Model B News, Pictures and Information', (http://www.conceptcarz.com/vehicle/z12349/REO-Model-B.aspx). Conceptcarz.com: From Concept to Production. http://www.conceptcarz.com/vehicle/z12349/REO-Model-B.aspx. Retrieved 9 January 2013.

By Jeremy McMullen

Sold for $19,040 at 2021 Bonhams : Amelia Island Auction.
Ransom Eli Olds left his original namesake entity, Oldsmobile, following disagreements with his principal investor and his sons. Instead of retiring, he founded the R.E. Olds Company, but this too caused problems, so the name was abbreviated simply to REO, or Reo Motor Car Company. Vehicle production included a two-cylinder 16 horsepower vehicle that was quickly joined by a 7.5 horsepower Single, and both of these were very popular. For 1907, REO placed behind Ford and Buick in regard to the overall production.

This particular example is a Model B runabout equipped with a 106 cubic-inch single side-valve engine breathing through a single carburetor and delivering approximately eight horsepower. It has a two-speed Planetary gearbox and external-contracting rear wheel drum brakes.

This REO is believed to have been owned by Joseph Murchio, who ran an automobile museum at Greenwood Lake, New York from 1945 for two decades. It was later acquired from Murchio by Ralph Snyder of Mt. Joy, Pennsylvania. A restoration was completed in 1955 with Mr. Snyder performing much of the work, with the wooden body being rebuilt by Earl Brightbill of Rheems Lumber & Millwork. After the work was completed, the car was subsequently shown at a National AACA Show in Pottstown, Pennsylvania, winning a First Junior Award.

By Daniel Vaughan | Jul 2021