From Here to Outer Space: 2015 Toyota Sienna Inspires Unexpected Adventures
![2015 Toyota Sienna](images/Toyota/2015_Toyota_Sienna_minivan-01-800.jpg)
Automaker Puts Redesigned Model in the Hands of Creative Parents for First-ever Online Reveal of a Toyota Vehicle TORRANCE, Calif. (July 17, 2014) – A toddler rockets into space. A family's imagination runs wild. A father begins a curious conversation. With a little creativity, some CGI effects and a bit of ironic humor, the redesigned 2015 Toyota Sienna is the star of the show. For the first time, Toyota is revealing a new vehicle completely online, introducing the 2015 Sienna van today through the eyes of three creative, social media-savvy parents. In a series of custom videos, these parents bring to life the everyday and sometimes unexpected adventures possible in and around the Sienna. Creative parents have lit up the Internet with modern takes on kids' antics, family experiences and the world around them. To show how the spirit of the 2015 Sienna inspires real families in their daily lives, Toyota enlisted parents from the 'Action Movie Kid,' 'Eh Bee Family,' and 'Convos with My 2-Year-Old' to spend time in the new Sienna 'Swagger Wagon' and create their own unexpected adventures.'Today's parents are embracing their life stage and those relatable family moments that make us laugh and feel connected,' said Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, Ú.S.A., Inc. 'The 2015 Toyota Sienna seizes that same spirit of fun, everyday experiences with family and fits into the modern family dynamic. That is why Toyota chose to introduce the newest 'Swagger Wagon' to the world through a creative lens.'The 2015 Sienna offers something for everyone with a more upscale interior, better handling and family-focused, smart technology. The available Driver Easy Speak feature uses the vehicle's built-in microphone to amplify the driver's voice through the rear speakers so parents don't have to shout to passengers in the back. The available Dual-View, Blu-Ray rear seat entertainment system makes the Sienna a kid-favorite destination. More soft touch materials throughout and an optional black leather interior help families embrace the minivan lifestyle.View all the Sienna reveal content from the Toyota-sponsored families on the Toyota YouTube channel at http://www.youtube.com/ToyotaÚSA.Sienna is One of the Family
![2015 Toyota Sienna](images/Toyota/2015_Toyota_Sienna_minivan-i01-1024.jpg)
Getting Inside the New Sienna
![2015 Toyota Sienna](images/Toyota/2015_Toyota_Sienna_minivan-03-800.jpg)
Even more parents will have the opportunity to meet the 2015 Sienna when it goes on display for the first time at Artscape in Baltimore. The free arts festival will be held July 18-20 and will host a collection of artists, exhibitions, outdoor sculpture, children's entertainers and street theater. Visitors will be able to take in all of the vehicle's newest features, including: •An optional 4.2-inch, color multi-information display can put turn-by-turn directions right in the driver's instrument panel for the best viewing.
•Available LED daytime running lights and headlights contribute to the redesigned front grill.
•Capacitive switches on the optional 7-inch touchscreen allow users to swipe items on and off. It's also customizable to place selected features on the home screen, such as music channels, available Driver Easy Speak and optional navigation. (posted on conceptcarz.com)
•An optional pull-down, conversation mirror lets the driver check on passengers without turning around.
•Available black leather interior with white contrast stitching.
•Gauges in the instrument panel have a new, modern look.
•Available LED daytime running lights and headlights contribute to the redesigned front grill.
•Capacitive switches on the optional 7-inch touchscreen allow users to swipe items on and off. It's also customizable to place selected features on the home screen, such as music channels, available Driver Easy Speak and optional navigation. (posted on conceptcarz.com)
•An optional pull-down, conversation mirror lets the driver check on passengers without turning around.
•Available black leather interior with white contrast stitching.
•Gauges in the instrument panel have a new, modern look.
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