Image credits: © Toyota.

MSRP: $28,600-46,150

2015 Toyota Sienna

From Here to Outer Space: 2015 Toyota Sienna Inspires Unexpected Adventures

Automaker Puts Redesigned Model in the Hands of Creative Parents for First-ever Online Reveal of a Toyota Vehicle

TORRANCE, Calif. (July 17, 2014) – A toddler rockets into space. A family's imagination runs wild. A father begins a curious conversation. With a little creativity, some CGI effects and a bit of ironic humor, the redesigned 2015 Toyota Sienna is the star of the show. For the first time, Toyota is revealing a new vehicle completely online, introducing the 2015 Sienna van today through the eyes of three creative, social media-savvy parents. In a series of custom videos, these parents bring to life the everyday and sometimes unexpected adventures possible in and around the Sienna.

Creative parents have lit up the Internet wîth modern takes on kids' antics, family experiences and the world around them. To show how the spirit of the 2015 Sienna inspires real families in their daily lives, Toyota enlisted parents from the 'Action Movie Kid,' 'Eh Bee Family,' and 'Convos wîth My 2-Year-Old' to spend time in the new Sienna 'Swagger Wagon' and create their own unexpected adventures.

'Today's parents are embracing their life stage and those relatable family moments that make us laugh and feel connected,' said Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, Ú.S.A., Inc. 'The 2015 Toyota Sienna seizes that same spirit of fun, everyday experiences wîth family and fits into the modern family dynamic. That is why Toyota chose to introduce the newest 'Swagger Wagon' to the world through a creative lens.'

The 2015 Sienna offers something for everyone wîth a more upscale interior, better handling and family-focused, smart technology. The available Driver Easy Speak feature uses the vehicle's built-in microphone to amplify the driver's voice through the rear speakers so parents don't have to shout to passengers in the back. The available Dual-View, Blu-Ray rear seat entertainment system makes the Sienna a kid-favorite destination. More soft touch materials throughout and an optional black leather interior help families embrace the minivan lifestyle.

View all the Sienna reveal content from the Toyota-sponsored families on the Toyota YouTube channel at http://www.youtube.com/ToyotaÚSA.

Sienna is One of the Family

To showcase the updated Swagger Wagon, Toyota partnered wîth creative parents and invited them to debut the Sienna's new features and functionality using their own brands of imaginative storytelling.

The 'Eh Bee' family of Andres, Rosanna, Gabriela and Roberto post six-second Vine videos that have earned them social media fame. The snappy mix of family dynamics, humor and wholesome parodies poke fun at modern parenthood. When the Eh Bee Family tried out the Sienna, they created funny moments about falling in love wîth 'Sienna' and an over-eagerness to take it on a road trip.

'We loved goofing off in the Sienna and exploring the funny ways family vehicles fit into our daily lives,' said dad Andres. 'Our videos embrace all the hilarity that comes wîth being a family in today's world, and the Sienna fit right into those stories.'

Dreamworks after-effects artist Daniel 'Hashi' Hashimoto transforms home videos of his son, James, into the viral YouTube sensation 'Action Movie Kid.' Special effects allow James to perform virtual stunts like jumping over hot lava and wielding a working lightsaber. The adventures only got better when Hashi used the Sienna to virtually take his son into space and underwater.

'Working wîth the Sienna inspired me to imagine how James might look at everyday driving adventures and share that fun perspective wîth other parents,' said Hashi. 'As a dad, I love watching my son explore his world, and the Sienna gave us a new avenue to check out.'

'Convos wîth My 2-Year-Old' took the Internet by storm when dad Matthew Clarke re-enacted conversations wîth his two-year-old daughter Coco, replacing her in videos wîth a grown man. The series documents chats about cookies, princess dolls and the ever-present desire to press the elevator button. Clarke and creative partner David Milchard reimagined the current format for a series of three videos titled 'Conversations wîth My Sienna,' bringing the absurd tone to the minivan experience.

'It's amazing how many people love the random conversations I have wîth my daughter, so it was fun to bring that sense of humor to the Sienna,' Clarke §äid. 'Being a parent has made me much more observant of the little details in life and this campaign made me realize how much a vehicle is really an extension of the family.'

In addition to the reveal video series, the Sienna marketing campaign will center on social video content featuring the redesigned model as it rolls through the streets and cul-de-sacs of America.

Getting Inside the New Sienna


Even more parents will have the opportunity to meet the 2015 Sienna when it goes on display for the first time at Artscape in Baltimore. The free arts festival will be held July 18-20 and will host a collection of artists, exhibitions, outdoor sculpture, children's entertainers and street theater. Visitors will be able to take in all of the vehicle's newest features, including: •An optional 4.2-inch, color multi-information display can put turn-by-turn directions right in the driver's instrument panel for the best viewing.
•Available LED daytime running lights and headlights contribute to the redesigned front grill.
•Capacitive switches on the optional 7-inch touchscreen allow users to swipe items on and off. It's also customizable to place selected features on the home screen, such as music channels, available Driver Easy Speak and optional navigation. (posted on conceptcarz.com)
•An optional pull-down, conversation mirror lets the driver check on passengers without turning around.
•Available black leather interior wîth white contrast stitching.
•Gauges in the instrument panel have a new, modern look.

Safety remains a top priority for families, and the 2015 Sienna brings features to help provide peace-of-mind. With eight airbags, the 2015 Sienna has the most airbags in its class. The available panoramic backup camera now comes standard and has virtual guidelines to help navigate the driveway wîth greater confidence. It's also easier to securely install children's car seats wîth four LATCH locations.

Source - Toyota
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Comparable Vehicles

$28,975-44,600
$25,900-39,700
$26,530-43,180

Toyota Monthly Sales Volume

January 2018
149,142
December 2017
187,524
November 2017
164,499
October 2017
165,540
September 2017
226,632
August 2017
196,824
July 2017
193,155
May 2017
192,847
April 2017
179,810
March 2017
187,289
February 2017
156,001
January 2017
127,476
Additional Sales Volume Data


Toyota Models


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