COLORADO SHORELINE HITTING THE BEACH THIS SUMMER
• Special edition targets heart of the Midsize Pickup market
LOS ANGELES – Chevrolet unveiled the 2017 Chevrolet Colorado Shoreline today, which is designed for customers in the heart of the midsize pickup truck market.
'The new Colorado ignited the midsize pickup market, accounting for 74 percent of the growth in the segment in 2015,' said Sandor Piszar, Chevrolet truck marketing director. 'This year, we are continuing that momentum with the Shoreline edition designed specifically for customers in the segment's biggest market.'
California is by far the largest midsize pickup market, with more midsize trucks sold in Los Angeles than the next two largest markets, combined.
To appeal to this specific demographic, the Shoreline package will be offered on Colorado extended cab models in LT trim, with both two-wheel-drive and four-wheel-drive versions.
In keeping with aftermarket trends seen in California, the Shoreline combines bright exterior colors with blacked-out trim and minimal chrome accents. It will be available only in Silver Ice Metallic, Summit White, Laser Blue, or Red Hot exterior colors. Exterior changes include body color front grill, black 18-inch wheels, and black trim for the door handles, mirrors and beltline. Shoreline also includes some of the most popular features, including spray-in bedliner, all-weather floor liners, and one-year of Sirius XM radio subscription.
The Colorado Shoreline joins a portfolio of special editions for Chevrolet trucks for 2016, including the Colorado Z71 Midnight, Colorado Trail Boss, Silverado Realtree®, and Silverado Special Ops.
'The Shoreline is a great example of our strategy to offer unique trucks designed for very specific customers,' said Piszar. 'These trucks have clearly resonated with customers, as last year our special edition trucks sold in one-third the time, and to younger, more affluent buyers than the industry average.'
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.Source - Chevrolet
Chevrolet
Similarly Sized Vehicles
from 2016
Chevrolet Monthly Sales Volume
March 2023
398,141
Recent Vehicle Additions
Performance and Specification Comparison
Related Automotive News
CHEVROLET COLORADO RESETS THE BAR FOR MIDSIZE SEGMENT
2017 model updated with all-new V-6 and class-exclusive eight-speed automatic
DETROIT – For 2017, the Chevrolet Colorado offers an all-new V-6 engine and class-exclusive eight-speed automatic. It is the latest major update for Colorado,...
HYUNDAI HOPE ON WHEELS TO SURPASS $100 MILLION IN RESEARCH FUNDING DURING ITS 17TH YEAR OF FIGHTING PEDIATRIC CANCER
In 2015, this major supporter of pediatric cancer research will award %2415 million in new research grant dollars in pursuit of finding cures and improving care for children with cancer
NEW YORK – April 2, 2015 –Hyundai Motor America and...
EARLY COLORADO SALES SHINE IN LOS ANGELES
All-new pickup takes over No. 2 position nationally in midsize truck market
DETROIT – More 2015 Chevrolet Colorados have been sold in Los Angeles than any other city to date, and the 2015 Motor Trend Truck of the Year® has overtaken th...
HYUNDAI BLUE LINK TO DEBUT SMARTWATCH APP WITH VOICE RECOGNITION AT 2015 CONSUMER ELECTRONICS SHOW
HYUNDAI BLUE LINK TO DEBUT SMARTWATCH APP WITH VOICE RECOGNITION AT 2015 CONSUMER ELECTRONICS SHOW AND PEPCOMS DIGITAL EXPERIENCE
Next Generation Blue Link System to Launch on 2016 Elantra GT and Veloster
The Blue Link smartwatch app works...
2016 SORENTO OVERVIEW
Beautifully Redesigned CUV is Packed with Premium Materials and Amenities, Offers More Headroom and Legroom in All Three Rows, and is Capable Enough to Handle any Adventure-Seekers Lifestyle
With a new 2.0-liter turbocharged engine option as well...
VOLKSWAGEN ANNOUNCES PRICING OF 2015 GOLF MODELS, STARTING AT $17,995
The seventh-generation version of VWs worldwide best seller offers more space, less weight, and increased efficiency at an even better value
Pricing starts at %2417,995 for the two-door Golf Launch Edition model with manual transmission
New TDI® S m...