Kia is the Only Non-Premium Brand to Earn Three Segment Wins in this Year's Study

'Customers always want cars they're proud to own and Kia earning three J.D. Power APEAL awards reflects the global focus we have placed on ensuring our customers come first,' said Orth Hedrick, vice president, product planning, Kia Motors America. 'Buyers today have more choices than ever and are looking for vehicles that offer a superior combination of design, technology, safety, efficiency and premium amenities. The Niro, Soul, and Cadenza are prime examples of these important attributes as more people discover Kia's world-class model line every day.'

Amid tough competition, the new Niro crossover hybrid performed a substantial 51 points above its segment average. The Cadenza also outperformed strong competitors in the Large Car segment, surpassing the segment average by an impressive 27 points. The Soul, a long-running favorite among consumers looking to stand out from the crowd, garnered its fifth APEAL award (2012, 2013, 2014, 2016, 2017), making it the vehicle with the most APEAL accolades in Kia's lineup of award-winning offerings and is the only vehicle in the Compact Multi-Purpose Vehicle category to score above its segment average.

The J.D. Power APEAL study measures new-vehicle owners' overall satisfaction with their vehicles in the first 90 days of ownership. The results are divided into 10 categories and weighted accordingly: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility and fuel economy.

Photo credit: Kia
posted on conceptcarz.com

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