CHRYSLER BRAND WINS 2016 KELLEY BLUE BOOK BRAND IMAGE AWARD

March 22, 2016 by Chrysler

March 22, 2016 , Auburn Hills, Mich. - Today, Kelley Blue Book named Chrysler the 'Best Car Styling Brand' as part of its 2016 Kelley Blue Book Brand Image Awards.

'When it comes to design at FCA, it isn't just a job; it's passion and creativity that our designers live and breathe every day,' said Ralph Gilles, Head of Design, FCA - Global. 'We are enjoying the process of redesigning and reimagining the brand quite literally from the inside out.'

Chrysler brand vehicles include the all-new Chrysler Pacifica, 200, 300 and Town & Country.

'Receiving this award from Kelley Blue Book reaffirms the Chrysler brand's long reputation as a leader in design, performance and innovative technology, all at a great value,' said Tim Kuniskis, Head of Passenger Car Brands - Dodge, SRT, Chrysler and FIAT, FCA - North America. 'This award is an honor for Chrysler as it is based on consumer perceptions of our brand.'

The 2016 Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of new-vehicle buyers. Brand Image Award winners are determined by evaluating annual new-car buyer perception data and award categories are calculated among luxury, non-luxury and truck shoppers.

According to the editors at Kelley Blue Book, 'Chrysler won 2016 Best Car Styling Brand, driven by the 300.'

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book's KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive company.

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1925.

Whether it is the family-room-on-wheels functionality of the all-new Chrysler Pacifica minivan, the groundbreaking, bold design of the Chrysler 300, or the simple elegance and extraordinary driving experience of the Chrysler 200, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the Chrysler 200, the industry-exclusive Stow 'n Go® seating and storage system on the Chrysler Pacifica and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Photo credit: Chrysler
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