CAMARO NAMED ONE OF WARDS 10 BEST INTERIORS

April 18, 2016 by Chevrolet

DETROIT – The 2016 Chevrolet Camaro earns a spot among Wards 10 Best Interiors, with editors noting that Camaro sets a new standard in its segment.

A design team can be overwhelmed when tasked with reviving a cherished nameplate from long ago while ensuring the interior space includes every modern amenity, the editors said.

'General Motors absolutely succeeds on all fronts with the cabin of the new Chevrolet Camaro, which comes with enough significantly upgraded materials and flare to set a new standard in this segment,' said Wards Auto Senior Editor Tom Murphy. 'Who knew the cabin of a muscle car could incorporate so many soft surfaces and still feel like a sporty coupe intended to be driven hard? It's a classic in the making.'

A connection to past styling cues is important but so is impressing a shopper with something unexpected and contemporary, they added. The Camaro integrates a lot of soft surfaces, upscale materials, warm ambient lighting and the latest connectivity and safety features typically found in premium cars.

'Given the level of technology and performance in the sixth gen Camaro, the interior had to be modern and driver focused.' said Ryan Vaughan, Director of Design, Chevrolet Performance Car Interiors. 'Like the exterior, the interior is completely new yet instantly recognizable. The instrument panel, for example, is a departure from the previous model and reinterprets the Camaro design language in a new way.'

This year's Wards 10 Best Interiors field consisted of 47 nominees, and to be eligible, an interior must be completely new or significantly improved. Scoring was based on aesthetics and design harmony as well as materials, ergonomics, safety, comfort, value and fit-and-finish. Editors also test the user-friendliness of the human-machine interface.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.