ACURA DELIVERS HIGHEST PROJECTED RESIDUAL VALUE OF ALL LUXURY BRANDS FOR FIFTH STRAIGHT YEAR, ACCORDING TO EDMUNDS.COM
April 22, 2016 by Acura TORRANCE, Calif., April 22, 2016
– Acura has taken the luxury crown for projected retained value for the fifth consecutive year, earning the Edmunds Best Retained Value®award for luxury brands. Acura tops all eligible luxury brands with the highest projected residual value of 47.6 percent after five years of ownership based on the average Edmunds True MarketValue® (TMV®) price when sold as new. Acura has been presented a brand-level Best Retained Value award more than any other luxury brand in the award's six-year history.
'Topping the Edmunds rankings for projected retained value for eligible luxury brands for the fifth straight year is an important validation of our total focus on delivering precision crafted performance in every facet of what it means to own an Acura vehicle,' said Jon Ikeda, vice president and general manager of the Acura Division. 'Acura products continue to set the benchmark in the luxury market by providing customers with a unique combination of luxury and performance, leading-edge safety technology and exceptional long-term quality, reliability and durability.'
In addition to capturing the Best Retained Value award for luxury brands, Acura was named the top luxury brand by KBB for having the lowest cost of ownership over a five-year period. Acura was lauded by KBB with a 'Five Year Cost to Own' award for offering content-rich vehicles coupled with class-leading fuel-efficiency and high resale values for an overall projected low cost of ownership over a five year period. These industry accolades come as Acura closed out 2015 by posting its fourth consecutive year of sales increases and the brand's best sales year since 2007.
As Acura celebrates its 30th anniversary in 2016, the brand is on the eve of launching the next-generation NSX supercar as well as a significantly restyled MDX luxury SUV, the best-selling three row luxury SUV of all-time. Along with strong sales momentum and a robust lineup of precision crafted automobiles, Acura captures a greater rate of Millennials than any other luxury brand in America, and the RDX luxury SUV and ILX sport sedan each lead their segment with these coveted buyers1.
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Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance through advanced product design and innovative technologies like Acura Super Handling All-Wheel Drive (SH-AWD) and Precision All-Wheel Steer (P-AWS). On March 27, 2016, Acura will celebrate the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.
The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV. This spring, Acura will launch its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.
To be eligible for an Edmunds.com 2016 Best Retained Value Brand Award®, a brand must have had more than 100,000 unit sales in 2015 and have eligible models competing within at least four vehicle type categories. Each model year 2016 vehicle that was launched by the end of 2015, that achieved unit sales in February 2016 that represented at least 25 percent of average unit sales for the models in its vehicle type category, and for which there was at least three months of Edmunds True Market Value® data was eligible for this year's model-level Best Retained Value® Awards. Edmunds determined each model's vehicle type category for the 2016 awards based on its body type segment; for certain categories, the size of the model within its body type segment; and for certain categories, the model's price and/or its competitive segment. More details on Edmunds.com's Best Retained Value® Awards can be found at http://www.edmunds.com/car-reviews/best-retained-value-cars.html.
1Based on IHS Automotive, Polk new U.S. retail vehicle registrations as a percentage of overall brand sales for all luxury brands, the Luxury Compact CUV segment, and the Luxury Traditional Subcompact segment and age of head of household data for 18-34 year olds for CY2015.
About the Best Retained Value Brand Award from Edmunds