Toyota Siennas Storm into One Lap of America Race
April 25, 2016 by Toyota
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'The Toyota Engineering Motorsports team has been racing since 2008, primarily in the 24- Hours of Lemons series, said Michael Seavers, Toyota production engineering manager. We firmly believe that teamwork, problem solving, vehicle safety, and performance lessons learned on the racetrack make our engineers better, and better engineers make better cars.' The race is the successor to the Cannonball Sea-to-Shining-Sea Memorial Dash, and served as inspiration for the Cannonball Run movies, becoming a pop culture staple. As in recent years past, this year's event has competition taking place on racetracks around America with non-competition transits happening on the highways and byways. This year's race covers nearly 3,000 miles across a dozen states, as competitors compete on the road course, autocross course, drag strip, and skid pad. In total, there will be 17 timed race competitions at eight unique venues. Perhaps more staggering is the fact that this all will take place in eight consecutive days, with competitors racing during the day and driving all night to the next track. 'What could be a better test of our amazing Sienna minivan than putting it through the rigors of one of the ultimate endurance races,' said Lund. 'It's really the best of both worlds to drive on public roads and then compete on so many unique courses.' The R-Tuned Sienna, introduced at SEMA last November, was an instant hit, and proved to the world that Sienna could run shockingly fast on a bona fide sports car course. Powered by a stock engine and automatic transmission, Toyota put an exclamation point on the performance, driving home the point that overall vehicles dynamics are what really count. The never-before-seen SE + concept will make its public debut in South Bend, Ind. The SE + takes the sporty flair of the SE and adds a little more spice with a decidedly dark and stormy treatment. The SE + gains additional presence and personality with revised treatments to the front and rear bumpers, headlights, taillights, badges, bezels, and door handles. Black satin outside mirrors, Laser Black 19-inch wheels shod with Pirelli P Zero tires, two-tone roof rails, and a spoiler extension round out the unique look. The R-Tuned will compete in the Truck/SUV class and will also earn points toward the overall standings, while the SE + will compete in an Exhibition class. 'I've always loved this race, and this was the perfect opportunity for us to challenge perceptions…we're already seeing a huge increase in the number of Millennials buying minivans,' explained Kibo Kitahama, national manager, vehicle marketing and communications. 'Toyota started the whole 'Swagger Wagon' phenomenon with Sienna, and our recent Sienna REAL Performance program took that swagger to a whole new level. This is going to be one epic adventure, and I think we just may shock some people along the way.' The Siennas, Avalon, and FR-S will compete in a field of nearly 75 vehicles driven by hundreds of unique drivers from all over the nation. The race begins on the skid pad at Tire Rack headquarters in South Bend on April 30 and concludes on the skid pad on May 7. More information on the Sienna One Lap program and the Toyota Engineering Motorsports team can be found at www.SiennaOneLapofAmerica.com and toyotaengineeringmotorsports.com. In addition, fans can follow along via Toyota's Facebook, Twitter, and Instagram channels. Information on the One Lap of America event can be found at www.OneLapofAmerica.com.
posted on conceptcarz.com
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