CHRYSLER 'PACIFIKIDS' MAKE DEBUT IN NEW DIGITAL AND SOCIAL CAMPAIGN FOR THE ALL-NEW 2017 CHRYSLER PACIFICA

May 27, 2016 by Chrysler

◾Digital and social campaign featuring PacifiKids breaks ahead of Memorial Day Weekend; content created specifically to run across YouTube, Facebook, Twitter and Instagram

◾PacifiKids Miles, Izzy and Harper take actress and mom Brooklyn Decker through the all-new 2017 Chrysler Pacifica in inaugural video, explaining the features and technology in a way that only kids can; stay tuned for new videos in series to debut this summer

◾PacifiKids will also travel across the country this summer at family events to educate and reinforce how and why the all-new 2017 Chrysler Pacifica is built with families in mind

May 27, 2016 , Auburn Hills, Mich. - Chrysler officially introduces the brand's adorable, pint-sized product specialists, the PacifiKids, through a new digital and social campaign that features actress Brooklyn Decker (Netflix's 'Grace and Frankie') in its inaugural video. The Chrysler PacifiKids – Izzy (age 10), Miles (age 11) and Harper (age 8) – know more about the all-new 2017 Chrysler Pacifica than your average automotive experts. Given that the all-new 2017 Chrysler Pacifica is the most technologically advanced vehicle in its class, moms and dads will undoubtedly have many questions about the minivan, and who better to explain technology, tri-pane panoramic sunroofs and touchscreens than kids! The first in the series of three videos featuring the PacifiKids and Brooklyn Decker, which launched in advance of Memorial Day weekend, can be viewed here. Two more videos will debut in the coming weeks. Who is next on the PacifiKids' list to enlighten about the Chrysler Pacifica? Stay tuned!

'Let's not kid ourselves – we all know that when it comes to innovation and adapting to new technology, children hold a sizeable advantage over adults,' said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. 'Our new digital and social campaign introducing the PacifiKids playfully acknowledges this fact. First-time mom Brooklyn Decker is the first to be featured in our on-going video series with the PacifiKids to educate and reinforce to parents how and why the all-new 2017 Chrysler Pacifica – which adds 37 minivan firsts for an unprecedented total of 115 innovations to transform the minivan segment – is the perfect automotive tool for the family.'

In addition to the digital and social campaign, the PacifiKids will also be making special appearances at family events across the country this summer telling people why the all-new 2017 Chrysler Pacifica is the ultimate family vehicle. The PacifiKids will make their next appearance in Los Angeles during the Super Saturday event.

The campaign was created in partnership with the Chrysler brand's social media agency, Society.

The all-new 2017 Chrysler Pacifica lineup features five highly equipped models, starting at $28,595 U.S. Manufacturer's Suggested Retail Price (MSRP), not including destination. Click here for more about the all-new 2017 Chrysler Pacifica.

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The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1925.

Whether it is the family-room-on-wheels functionality of the all-new Chrysler Pacifica minivan, the groundbreaking, bold design of the Chrysler 300, or the simple elegance and extraordinary driving experience of the Chrysler 200, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the Chrysler 200, the industry-exclusive Stow 'n Go seating and storage system on the Chrysler Pacifica and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.