NEW, UNIQUE TRANSFORMABLE CUPHOLDER -- A TWO-INTO-FOUR-BARREL -- LAUNCHES ON 2017 FORD SUPER DUTY PICKUP

July 28, 2016 by Ford

◾Transformable dual-cupholder design with sliding top goes from a two- to four-barrel carrier to ensure Ford Super Duty customers have plenty of fuel to stay on top of their game

◾The design has two main components – a combination cupholder and storage bin with upper panel that slides from left to right to transform the storage bin into two additional cupholders

◾Ford-patented design debuts on 2017 Ford F-Series Super Duty pickup – which can have as many as 10 cupholders thanks to transformable dual cupholder

◾Ford has conducted extensive global research around cupholders in search of what customers want and need from their cupholders

Denver, July 28, 2016 – Ford is bringing back the four-barrel, but this time around, it's for a different kind of fuel – the kind meant to motivate working truck customers.

Ford engineers have received a patent for a unique cupholder design between the front seats. The design has two main components – a combination cupholder and storage bin with upper panel that slides from left to right to transform the storage bin into two additional cupholders. And if a driver or passenger needs more open storage space, the panel easily slides back to the right, clearing the way for bulkier items that won't fit in a cupholder space.

With the 2017 Super Duty intended primarily as a work truck, typically for crews of four or more, Ford spared no attention to detail in terms of ensuring accessibility to fuel. The new four-barrel assembly brings the total number of cupholders on the all-new truck to 10.

'Hard working Super Duty customers love having cupholders and storage close at hand,' says Doug Scott, Ford truck group marketing manager. 'This innovative and transformable cupholder is another insightful example of how the Ford Truck Team knows truck customers better than anyone else.'

The all-new Super Duty with two-into-four-barrel cupholder assembly arrives this fall.

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About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 67 plants worldwide, the company's core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford aggressively is pursuing emerging opportunities through Ford Smart Mobility, the company's plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.