RAM TRUCK BRAND MAKES INTERNATIONAL DEBUT AT 66TH IAA COMMERCIAL VEHICLES EXHIBITION IN HANNOVER

September 21, 2016 by Ram

• Ram Truck's first-ever appearance at world premier commercial vehicle show

• Brand gears up for expansion into markets for commercial vehicles outside North America

• Display at Hannover features 'upfitted' Ram 1500 Quad Cab Sport

• Modified Ram includes popular liquid petroleum gas (LPG) system and Mopar accessories

September 21, 2016 , Auburn Hills, Mich. - The Ram Truck brand will host its first-ever display at the IAA Commercial Vehicles Exhibition, the world's leading trade fair for mobility, transportation and logistics for commercial vehicles. The event, scheduled for September 21-29 in Hannover, Germany, marks the brand's debut in the international arena as it gears up for an expanded presence in markets for commercial vehicles outside of North America. 

'We are very excited to introduce the Ram Truck brand to a global commercial vehicle audience at Hannover,' said Bob Hegbloom, Head of Ram Truck Brand International, FCA US LLC. 'This is the premier show in the world for the commercial segment and is the perfect entry point for Ram Truck to expand its reach to new markets.'  

The inaugural display will feature a Ram 1500 Quad Cab Sport with a 5.7-liter HEMI® gasoline engine and an eight-speed automatic transmission. The Bright White Ram has been adapted for use with liquid petroleum gas (LPG), a popular option in Europe, which delivers increased fuel economy and extended-range driving capabilities. The system allows the driver to switch between LPG and gasoline.

The 'work and play' duality and versatility of the Ram is further enhanced with commercial-appropriate European-homologated Mopar accessories, including black side steps and a black heavy-duty toolbox.

A mounted and European-homologated tow hook helps provide towing capacity needed to get the job done. Additional options include leather-trimmed bucket seats, folding flat load floor storage, 3.92 rear axle ratio and anti-spin differential rear axle. On the exterior, the truck displays a sport performance hood and a black under rail box bedliner.

'We are using this important show to gather customer and media feedback, and to let them know that the Ram Truck brand is expanding to markets for commercial vehicles outside of North America,' said Hegbloom. 'This is just the beginning and we'll continue to unfold the Ram Truck brand plan on a regional basis.' 

---

Trending News

• Driving Impressions: 2024 Nissan Leaf SV Plus
• American Honda Continues Strong Start to 2024 with April Auto Sales Up 12.4% Year-to-Date
• Kia bringing wide variety of electrified utility vehicles to Electrify Expo Phoenix, May 4-5
• Honda plants 85,000 trees to capture carbon and enhance biodiversity near its Ohio operations
• Hyundai America Technical Center Receives 2024 Economic Impact Award by SPARK

---

At the time being, Ram Truck vehicles will be distributed in EMEA Region by AK Leasing GmbH and Auto Export Corporation, our official importers/partners.

For more information about the Ram Truck portfolio, please visit www.ramtrucks.com.

 

About Ram Truck Brand

Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with America's longest-lasting line of pickups.

 

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

 

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

 

Ram continues to beat the competition in the most sought-after titles:

Longest-lasting line of pickups

Best-in-class fuel economy and longest range with exclusive EcoDiesel – 29 mpg and 754 miles with Ram 1500

Best-in-class towing capability – 31,210 pounds with Ram 3500

Best-in-class payload – 7,390 pounds with Ram 3500

Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo Diesel 

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.