NISSAN BRINGS 'BATTLE TESTED ROGUE VIRTUAL REALITY EXPERIENCE,' AND SPECIAL APPEARANCES BY STORMTROOPERS TO LA AUTO SHOW

November 18, 2016 by Nissan

Nissan brings 'Battle Tested Rogue Virtual Reality Experience,' priceless Star Wars memorabilia and special appearances by stormtroopers to Los Angeles Auto Show

◾Nissan joins forces with Lucasfilm Ltd. for a unique consumer engagement experience during the 2016 Los Angeles Auto Show, Nov. 18 through 27

◾An early look at how Battle Test, A Nissan Rogue virtual reality experience, demonstrates new 2017 Rogue SUV's Intelligent Safety Shield technologies

◾Special display of costumes and model props used during the production of upcoming 'Rogue One: A Star Wars Story' movie, including the Y-wing, AT-ACT and X-wing

◾Other highlights include a massive fan-built TIE fighter replica, Star Wars character-themed digital mirror experience, Augmented Reality generator and weekend appearances by stormtroopers

◾The 2017 Nissan Rogue: Rogue One Star Wars Limited Edition model – the first production vehicle ever to include Star Wars-branded elements – also on display, makes its global debut at the auto show

LOS ANGELES – Nissan is bringing four new 2017 model debuts to the Los Angeles Auto Show this year – and creating an immersive 'Rogue One: A Star Wars Story'-inspired experience for consumers visiting the Nissan display. Nissan is one of five global brands joining forces with Lucasfilm Ltd. for the launch of an extensive global promotional campaign in support of 'Rogue One: A Star Wars Story,' which opens in U.S. theaters on Dec. 16.

'Our goal at the Los Angeles Auto Show this year is to bring extra attention to the redesigned 2017 Nissan Rogue and its extensive list of available Intelligent Safety Shield technologies,' said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. 'We're building on elements of our current Rogue broadcast commercial, which demonstrates the new Forward Emergency Braking with Pedestrian Detection*, through interactive experiences and Star Wars-themed displays at the show.'

Central to Nissan's LA Auto Show display is an array of new 2017 Nissan vehicles including the new Nissan Rogue, the first-ever Sentra NISMO, redesigned Versa Note, limited production JUKE Black Pearl Edition and the first-ever full-size production vehicle to include Star Wars-branded elements, the 'Nissan Rogue: Rogue One Star Wars Limited Edition.'

'And, just to help show-goers find the Nissan display among all the other exhibits, it's the one with the prop replica of the TIE fighter out front,' added Tucker. 'The fan-built TIE fighter weighs in at 3,000 pounds and measures 21 feet in height, 19 feet in width and 17 feet in length.'

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Along with all of the special vehicles within the Nissan display itself, two customized 2017 Rogue vehicles greet attendees as they walk into the South Atrium of the Los Angeles Convention Center where the show is being held. The first of these vehicles is an X-wing-inspired Rogue, complete with thrusters, blasters, side mirror Rebel logo projectors and an astromech droid. The second custom Rogue is inspired by an X-wing pilot jump suit and is wrapped in special orange and white graphics and logos. Both custom vehicles are surrounded by Star Wars-themed, innovative consumer engagement platforms. These custom vehicles will not be offered for sale.

The Nissan Virtual Reality Experience offers three ways to create a new perspective within the display including:

◾The Nissan Rogue Studio Augmented Reality (AR) kiosk that places the user and a Nissan Rogue into a virtual battle test simulator that overlays AR content onto a live-video capture. Users then receive the video composition on their smartphone to save and share.

◾The Digital Mirror Experience allows up to two people at a time to stand in front of large LED screens and be transformed into stormtroopers or Nissan Rogue-inspired robots. At the end of the interaction, they will receive their photo to save and share.

◾And, a preview of the to-be-released Battle Test, A Nissan Rogue virtual reality (VR) experience, which will demonstrate the new 2017 Rogue SUV's Intelligent Safety Shield technologies from every direction.

Leaving the world of virtual reality to actual reality, special appearances in the Nissan display by Star Wars stormtroopers are scheduled to appear all-day during the weekends of Nov. 19-20 and Nov. 26-27. Also, a variety of costumes from the movie, including shoretrooper and Rebel Alliance SpecForces, are on display – along with an exclusive Death Trooper helmet replica. In addition, the Costume and Model Gallery will display scale models of the Y-wing, AT-ACT, X-wing and TIE Striker.

'Whether our College 100 or Heisman House Charitable Trust, when Nissan commits to a partnership we go all in,' said Tucker. 'With the 2017 Rogue and 'Rogue One: A Star Wars Story,' we are not about to fly under the radar. We invite everyone to come battle-test the new Rogue, whether at the auto show or their local Nissan dealer.'

The Nissan display is located in the West Hall of the Los Angeles Convention Center with the exception of the two custom vehicles, which are located in the South Hall atrium.

* FEB with Pedestrian Detection is not a replacement for responsible driving. May not provide warning or braking in certain conditions. Limitations apply. See Owner's Manual for details.

About Nissan Rogue

The Nissan Rogue, marching its way to the top-selling spot in the Nissan lineup, has been updated for the 2017 model year with fresh exterior and interior treatments, an expanded suite of Nissan Safety Shield technology including available Forward Emergency Braking with Pedestrian Detection*, and the first ever Rogue Hybrid model. For more information on the 2017 Rogue and the complete lineup of Nissan vehicles, please visit NissanUSA.com or Nissan.CA.

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.

About 'Rogue One: A Star Wars Story'

From Lucasfilm comes the first of the Star Wars standalone films, 'Rogue One: A Star Wars Story,' an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire's ultimate weapon of destruction. This key event in the Star Warstimeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.

'Rogue One: A Star Wars Story' is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. 'Rogue One: A Star Wars Story' opens in U.S. theaters on December 16, 2016.