RAM TRUCK LAUNCHES NEW 'LONG LIVE' BRAND MARKETING CAMPAIGN

January 17, 2017 by Ram

January 14, 2017 , Auburn Hills, Mich. - Ram trucks, America's longest-lasting pickups, reinforce brand values of leadership, integrity and hard work in a new brand marketing campaign highlighting product features of Ram 1500, 2500 and 3500 pickup trucks.

Two 30-second spots in the new campaign, 'Long Live Ram' and 'Skate,' launch this weekend during NFL football playoff game telecasts and will continue to run on broadcast and cable programming throughout 2017. Additional ads will follow in the coming weeks.

Set to a custom recording and arrangement of Bob Dylan's timeless 'Forever Young' song, performed by Low Country Sound/Elektra recording artist Anderson East and produced by Grammy award-winning producer Dave Cobb at his famed 'Historic Studio A' in Nashville, the 'Long Live' campaign showcases the resolve of those who depend on Ram trucks every day – from families to farmers to first responders. The spots highlight the strength, power and capabilities of Ram trucks, including best-in-class horsepower of a Ram 2500 with a 6.4-liter HEMI® V-8 engine, the class-exclusive active-level four-corner air suspension of a Ram 1500 and the proven capability of Cummins engines available in Ram Heavy Duty trucks.

The 30-second 'Long Live Ram' ad features a variety of stories that showcase the strength, bravery and resolve of communities that depend on our trucks. In 'Skate,' Ram trucks are hard at work clearing the way for a whole town to come together to go ice skating on a lake. 'Forever Young' perfectly underscores the message: long live those values that people hold dear and long live Ram that enables them to do so.

The spots end with 'America's Longest-lasting Pickups' and brand tagline 'Guts.Glory.Ram.'

The 'Long Live' Ram brand campaign includes online advertising, as well as Ram brand website and Facebook, Twitter and Instagram social media page support. Future lifestyle marketing extensions are also being planned.

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'Long Live' was created in partnership with full-service advertising agency Doner.

About Ram Truck Brand

Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with America's longest-lasting line of pickups.

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Ram continues to beat the competition in the most sought-after titles:

◾Longest-lasting line of pickups

◾Best-in-class ride and handling with exclusive link coil rear and auto-level air suspensions

◾Best-in-class fuel economy and longest range with exclusive EcoDiesel – 29 mpg and 754 miles with Ram 1500

◾Best-in-class gas towing – 16,320 pounds with Ram 2500

◾Highest snow plow rating – Ram 2500 and 3500

◾Most interior space with Ram Mega Cab

◾Most capable fullsize off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.